Ultimate Guide to Account-Based Marketing (ABM) for Businesses 🎬 A net catches a lot of fish, but... are they the fish you want? That's the key difference between demand generation and ABM, which experts liken to fishing with a spear. Discover what ABM can offer businesses, including: 🎯 boosted sales revenue; 🎯 increased customer engagement and loyalty; 🎯 accelerated sales cycles; 🎯 better process automation; and, 🎯 greater upselling and cross-selling opportunities. Leave behind the net and start spearfishing for high-value accounts with an ABM approach. Watch: https://bit.ly/3vdxgvP Featuring Katie Donegan #AccountBasedMarketing #PurchaseIntent #DemandGeneration TechTarget
Eye on Tech
Technology, Information and Internet
The leading IT encyclopedia and learning center from the editorial team at TechTarget.
About us
WhatIs.com® is a reference and self-education tool about information technology. The site provides readers with definitions for over 10,000 terms and over 1,000 fast references, cheat sheets and quizzes. WhatIs.com is updated each weekday and is used primarily by information technology (IT) and business professionals. The site's mission is to help IT pros and the business people they work with understand each other's highly specialized languages. The definitions are known for explaining technical terms and business concepts clearly and concisely. WhatIs.com was created by IBM technical writer Lowell Thing in the early days of the Internet. In 1999, TechTarget acquired the site and for the last decade site content has been researched and written by editorial director Margaret Rouse, associate managing editor Kaitlin Herbert and technical writer Sarah Lewis with the assistance of contributors and technical experts from over 60 countries. The website has received many awards and accolades over the years, including recognition from the New York Times, the Chicago Tribune, Time Magazine, USA Today, The Washington Times, the Miami Herald, ZDNet, PC Magazine, Discovery Magazine and the American Society of Business Publication Editors. Much of the value of WhatIs.com is derived from its "page bonding" with TechTarget's other IT-specific Web sites. Many WhatIs.com definitions are served directly from topic-specific TechTarget sites to provide readers with easy access to highly relevant news, tips, ebooks, learning guides, videos and white papers.
- Website
-
https://whatis.techtarget.com/
External link for Eye on Tech
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Auburndale
Updates
-
The healthcare industry relies heavily on IT systems, and in recent years cyber attacks have been on the rise. But why is healthcare data so often the target for these attacks? 🏥 Find out in this article. Details: https://bit.ly/3VEQtSc By: Sean Michael Kerner #HealthcareData #Ransomware #Cybersecurity
-
While email, text and phone enable instant communication in a technology-driven world, they also expose individuals and companies to cyberattacks such as hacking and spoofing. In this article discover the difference between hacking and spoofing, how to determine if you've been a victim of either, and what to do if you find yourself on the receiving end of an attack. Details: https://bit.ly/3KCxHVf By: Ava DePasquale #Cybersecurity #Hacking #Spoofing
Hacking vs. spoofing: What's the difference?
-
What is happening to the Nvidia stock? The generative AI boom has fuelled the growth of Nvidia's market value, as it surpassed $1 trillion in 2023. But the road ahead isn't free of complications. Find out more below. Details: https://bit.ly/3KzDquO By: Amanda Hetler #Nvidia #AI #GenAI
What's going on with Nvidia stock and the booming AI market?
techtarget.com
-
AI has entrenched itself in the travel industry, assisting with planning, booking and customer service. In this article, learn about the common ways AI is impacting the travel industry, including: 📝 Personalized itineraries 🤖 Virtual assistance and chatbots ✈️ Optimized travel booking process 📈 Data analysis 🎤 Voice-assisted technology 🌐 Real-time language translation 👁️ Biometrics Details: https://bit.ly/4aYJnMQ By: Alison Roller
7 ways AI is affecting the travel industry
-
OpenAI announced GPT-4 Omni (GPT-4o) as the company's new flagship multimodal language model on May 13, 2024, during the company's Spring Updates event. GPT-4o promises to support real-time conversations, Q&A, text generation and more. Find out more here. Details: https://bit.ly/3Vc9jhQ By: Sean Michael Kerner
GPT-4o explained: Everything you need to know
techtarget.com
-
Marketers need to revisit their marketing strategies now before third-party cookies disappear forever. What are the main things marketers need to know as we wave goodbye to third-party cookies? Find out here. Details: https://bit.ly/4aMmwnA By: Sean Michael Kerner
The death of third-party cookies: What marketers need to know
-
Applying for positions in competitive tech sectors requires strategy, follow-through, research and consistent attention to detail. When 71% of hiring managers expect text-based resumes to become obsolete in the next five years (Canva), it's more important than ever to stay on top of resume trends if you are looking to secure your dream role. In this article discover the 10 common mistakes on resumes including: 📄 Missing contact information 😵 Too much irrelevant information ❌ False or exaggerated claims ...And how to avoid these mistakes for hiring success! Details: https://bit.ly/3UTmnsp By: Victoria Liptak
10 common mistakes on resumes and how to avoid them
techtarget.com
-
Eye on Tech reposted this
Had an awesome time at #RSAC 2024 last week, Eye on Tech's first opportunity to report live from a conference (and one of the biggest ones in our industry!!!) We put out so much content, but here's the gist... Thank you to our incredible BrightTALK producers Mary Bridget (MB) Welch and Frank James as well as Stephanie Rasmussen Natasha Carter Susan Fogarty for arranging our awesome #cybersecurity expert guests. And my co-host, Jamison Cush of course. Arielle Waldman Alexander Culafi Mari Galloway, MSIS, CISSP Andreae Pohlman Melinda Marks Todd Thiemann David Vance Rob Clyde
Top 3 takeaways from #RSAC 2024 🎤🧑💻
https://www.youtube.com/
-
In the tech sector, women still trail their male counterparts in terms of pay, leadership roles and representation, and although women are an evergrowing part of the tech landscape, pay and opportunity inequalities persist. In this article, learn about some of the largest hurdles for women in tech, and how to create a future for women in the industry. Details: https://bit.ly/3WT8gWT By: David Needle
Women in tech statistics: The latest research and trends
techtarget.com