Madison Logic

🚨 Now On-Demand: ABM for Customer Expansion 🚨 Real revenue begins at the dotted line. Marketing not only plays a crucial role in engaging target accounts at the outset, but also should extend its support beyond the successful closure of deals. Tune in to hear Lea Friend, Sr. Product Marketing Manager at Madison Logic, and Yash Puwar, Enterprise ABM Strategist at Madison Logic, provide guidance on developing and maintaining a strong ABM expansion strategy that gives you the skills to cross-sell and upsell within your customer base. Watch the full virtual event, on-demand, now: https://hubs.li/Q02BSkd_0 #abm #sales #marketing #marketingstrategy

Last month, Craig Ziemkiewicz, Director of Product Marketing, and Josh Thomas, SVP of Marketing, attended Forrester's B2B Summit North America event in Austin, TX. The big takeaway? 👀 We've entered what Forrester calls the buying groups era. Gone are the days when your account-based campaigns just needed to reach a single decision-maker to make an impact and close the deal. Today's buying decisions are made by a group of individuals who complete their online research independently but work together to identify the best-fit solution for their organization. And while Forrester reports that marketing budgets are already attracting and engaging these buying groups, the current systems and processes being used still fail to uncover and engage key buying committee members who can increase and accelerate group conversion. Embracing strategies that engage the buying committee is necessary to stand out. Let's look at why full-group engagement is critical, and 3 strategies to ensure you're reaching everyone where they are. ➡️ Learn more about the buying groups era, and why you need to engage the entire buying committee: https://hubs.li/Q02BK1B20 #b2b #abm #buyers #marketing #digitalmarketing

We work with talented marketers, And Sandipan G., Country Marketing Head for Medium Business in Australia and New Zealand, is no stranger to ABM success. Sandipan's ABM approach with Madison Logic allows him and his team at Dell Technologies to target customers: - At the right time - With the right audiences - With the right frequency In turn, their marketing message is perceived as: - Credible - Authentic - And timely Learn more about Dell’s ABM success with Madison Logic, here: https://hubs.li/Q02BxqPm0 #abm #digitalmarketing #b2b #marketing #strategy

If you’re currently leveraging ABM (or looking to), don’t miss this 👇 Acquiring new customers is not only five times more expensive than retaining existing customers, but there’s only a 5-20% chance of closing a sale. Yet, according to Paul W. Farris’ Marketing Metrics, businesses are 3-10 times more likely to close than new customers. Join Lea Friend, Sr. Product Marketing Manager at Madison Logic, and Yash Puwar, Enterprise ABM Strategist at Madison Logic, tomorrow as they provide guidance on developing and maintaining a strong ABM expansion strategy that gives you the skills to cross-sell and upsell within your customer base. Learn how you can give buyer groups within your customer base the attention and personalization they require to further invest in your products and services. Save your seat here: https://hubs.li/Q02Blp8x0 #abm #customersuccess #marketing #b2b

Marketing and sales teams can default into thinking once the deal is signed, the hard work is done—but it’s only the first step. Real ROI begins at the dotted line. What about your existing customers? We recently launched our Customer Expansion Blueprint, which gives you everything you need to give buyer groups within your customer base the attention and personalization they require to invest in your product and build a long-lasting relationship where your offering becomes indispensable toward achieving their goals. ✨Grab your copy here✨ https://hubs.li/Q02B5kqR0 #abm #digitalmarketing #b2b #customersuccess

Don’t overcomplicate your ABM. Prioritize the things that you can do to drive incremental value in the customer experience. Focus on understanding your target accounts deeply and tailor your efforts and content to meet their specific needs. As you do, here are 3 steps to keep in mind: 1️⃣ Identify: Leverage data to improve targeting efficiency by focusing your efforts on the right accounts and personas with the content that will engage and influence them the most. 2️⃣ Activate: Activate a unified campaign strategy that delivers personalized experiences to all buying committees at every stage of the sales cycle and across the channels needed to make a purchase decision. 3️⃣ Measure: Measure the impact of campaign performance on business outcomes and run optimizations that deliver more meaningful experiences and accelerate conversions. Watch the full video on our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic: https://hubs.li/Q02zYmGw0 #abm #contentmarketing #strategy #digitalmarketing Vin Turk

The goal of any customer expansion strategy is to surround existing buying committee members with content and messaging that generates demand and urges them to expand into other services or upgrade features within your platform. But as you focus on crafting and distributing content that appeals to their needs and emotions, you must also remember that they are getting ads and content from competitors, too. And with so many messages in the marketplace, it can be difficult to stand out. You need to ensure that all key decision-makers not only remember what they read and the brand it came from, but how they felt while they read it, since connection is key to conversion. When it comes to cross-sell and upsell ABM campaigns, you’ll find that different channels may perform stronger. When you consider exactly where each buyer in the account is on their buyer journey, you have a better sense of what the customer needs and their business goals. You can then proactively deliver the right message at the right time exactly where they are, with a channel mix fully optimized for engagement. ➡️Here are 5 tips for optimizing each marketing channel with content and messaging that gets customers to engage with your ABM expansion campaigns. Click the link here, for more on how to activate cross-sell and upsell campaigns across a variety of channels: https://hubs.li/Q02zSfXT0 #abm #digitalmarketing #marketing #tips

❌ Myth: Post-purchase, marketing’s tool belt and tactics disappear once customers sign the dotted line. ✅ Fact: Engaging and deepening relationships within accounts is at the core of effective account-based marketing motions. Why would you stop when leads become customers? Join Lea Friend and Yash Puwar on June 12 as they provide guidance on developing and maintaining a strong expansion strategy that gives you the skills to cross-sell and upsell within your customer base. Topics for this virtual event will include: • Five steps to develop a strong, repeatable approach to create compelling expansion campaigns • How to leverage data for better content matchmaking across the buyer group and optimize media mix placement • How real companies demonstrate cross-sell and upsell campaign initiatives • What metrics and key performance indicators help you optimize campaigns Save your seat here: https://hubs.li/Q02zDM9-0 #abm #marketing #b2b #sales

Curious about how our clients use Madison Logic for ABM? Judit Szabo, Global Head of Demand Generation and Marketing Operations at Endava, shares how her team has seen great success running multi-channel ABM campaigns through Madison Logic, including: ⬆️40% of their top-of-funnel contacts come into their pipeline ️⬆️30X ROI on its influenced pipeline “80% of that pipeline was on existing customers, so these campaigns really helped us open up doors into new buying committees that drive an existing relationship forward, selling more to these customers.” Learn more about how they achieved their ABM success, and watch the full video here: https://hubs.li/Q02zscSm0 #abm #b2b #marketing #data

Common myths with account-based marketing? “I can keep doing things the same way.” “I only need an account list.” “My previous content, messaging, and channels still work.” Why are these myths? Because if you treat these narrow audiences in the same way, they're likely going to respond in the same way. Tune in to hear Vin Turk, Co-Founder and COO of Madison Logic, on the Marketing Smarts podcast with George B. Thomas, as they cover the power of ABM, reaching the right B2B audience, and benefits of CTV (Connected TV). 🎧 Listen now: https://hubs.li/Q02zj55X0 MarketingProfs #abm #marketing #b2b