Sherwin Sus inlägg

#GenZ ✨ is a generation that engages heavily in #doomscrolling 🤯 or obsessive phone use that ultimately creates unwanted spiraling 🌀 based on excessive searching and reading online. They’re also 32% more likely to purchase something at least once a day online 💻.     On top of these habits, whether healthy or unhealthy (totally up to the individual), 85% of Gen-Zers say social media impacts their purchase behaviors 🛍 . But who’s to say these social channels can’t operate as their own shoppable platforms?    According to an article from Bloomberg last week (https://lnkd.in/e57trKuF), Pinterest’s revenue beat its estimates in response to its push to convert users into shoppers through its app 📈 . (ICYMI: Pinterest and Amazon recently teamed up for an advertising partnership that would enable its users to more easily shop through the site and purchase things they pin on their boards 📌.) In the current quarter, Pinterest reported monthly users and revenue increased 8% Y-o-Y. Interest in shoppable posts jumped by 50% in Q2 as well 😱.   Although #shoppablecontent isn’t new, especially as we’ve seen tremendous growth 💰 from the likes of Meta, TikTok (ByteDance) and YouTube, the way users are shopping has changed. Sam's Club recently announced that customers can now add products to their online carts 🛒 directly from its Member Access Platform (or MAP) retail media network which uses AI technology to target specific display ads to consumers based on their shopping habits at the retailer. Roku Inc. also debuted its alliance with Shopify 🤝 for shoppable content which enables users to use their own remote controls to learn more about products they see on screen and purchase directly through their TVs 📺 without additional browsing.     The only way for these platforms to make shopping more seamless would be if they offered the opportunity to 3D print products through our screens. Only time will tell... ⏳   What developments are you most excited about in the world of shoppable content? Let us know below ⬇. Beanstalk’s #CulturalIntelligence stays #OneStepAhead. Stay tuned for weekly insights about what’s hot 🔥 across industry, consumer and product segments.     Want to learn about what’s trending and how to leverage those trends for your business? Reach out to Todd Kaufman ([email protected]) or Whitney Rosenfeld ([email protected]) to learn more about how you could get started with bespoke trend reports. 

As the world’s second most popular search engine, it’s undeniable that #YouTube should be a key platform in your marketing strategy. In my latest blog post, I take a comprehensive look at the recent launch of YouTube Shopping, including how it works, its benefits, and how to test your ads. We’ll also discuss how YouTube Shopping is impacting performance marketing. Key takeaways ⬇ 💡 YouTube Shopping is a new feature that allows viewers to shop for products directly from YouTube videos. 📷 This is a great opportunity for brands and creators to reach a new audience and drive sales. 🛍 To use YouTube Shopping, viewers simply need to click on the product tags that appear in videos. 🛒 YouTube Shopping is still in its early stages, but it has the potential to revolutionize the way people shop. 💬 For brands, it is a great way to reach a large and engaged audience. 💸 For creators, it is a new way to monetize their content. Here are some tips for using YouTube Shopping effectively: - Tag your products in your videos. - Create dedicated shopping videos. - Promote your YouTube Shopping channel on your social media accounts and in your website. - Collaborate with other creators to cross-promote your products. Read more: https://lnkd.in/ec4s7xjd #youtubeshoping #ppc #digitalmarketing #googleads #paidmedia

Ready to take your Instagram game to the next level? 📸 Check out my latest blog post on "Create A Discovery Experience For Potential Customers With Instagram Shopping" and learn how to boost your sales through interactive shopping experiences. Share with friends who are looking to elevate their online business and don't forget to leave your feedback in the comments below. Let's unlock the power of Instagram Shopping together! 💼🛍️ #InstagramShopping #OnlineBusiness #Ecommerce

Pinterest focuses on a low friction buying experience for consumers to get a bigger bite of the social commerce pie. As per a study by PYMNTS, only 1.1% of consumers made purchases on Pinterest, below the 2.6% that did so on TikTok, 3.4% on YouTube, 4.6% on Instagram and 7.3% on Facebook. It's noteworthy to remember Amazon's shoppable content deal with Pinterest in early 2023, and with Snap Inc. and Meta in late 2023. I'm interested in learning the newer developments and partnerships in this space and how it moulds the future of commerce. https://lnkd.in/gu94aFsx #digicom #ecommerce #socialcommerce #socialmediamarketing #digitalcommerce

The race to crack social commerce is well and truly on, and there's a big contender in the US. Flip is a social commerce platform, with a focus on "feel-good shopping for people with serious standards" and a serious obsession with shopping. Led by real people, Flip allows users to create video reviews of products. Users can scroll through and rate people's reviews, and enjoy 30% off products by interacting with products and creating their own reviews. Check out our blog to find out more! #socialcommerce #flipapp #socialcommerceUS #USsocialcommerce #socialinsight https://lnkd.in/e28QKT7E

E-Com's biggest players call "truce", Meta rules online advertising in 2023, and Apple logs-off "X" in 30 days. Your Acceler8 Labs Insider Update is here ⤵️ 🤝 #Shopify and #Amazon strike 'Buy With Prime' deal on DTC storefronts Shopify has reached a deal with Amazon to integrate the company's Buy with Prime service into Shopify's app ecosystem. Merchants will be able to tap into Amazon's Prime loyalty program and speedy delivery. The agreement serves as a truce between the two companies after Shopify initially urged merchants not to use Buy with Prime, citing security. risks.https://https://lnkd.in/gePnaTkj 🗯 #Instagram tests comment highlights in new feature Instagram is experimenting with a new feature to let creators share notable fan comments to their Stories, such as comments on their posts or Reels. This looks like a killer feature for brands to amplify user generated content and capture social proof, so keep an eye on it! https://lnkd.in/gm9A4ksx 👋 #Apple logs of "X" and stops providing support on the former Twitter Starting October 1, the @AppleSupport account on Twitter will no longer provide human replies to customers who send direct messages, one of the sources said. Instead, the source indicated that customers who message the account will receive an automated reply outlining other ways that they can contact Apple to receive assistance.https://https://lnkd.in/gYkYA8iU #️⃣ #LinkedIn kills off hashtags in latest algorithm update testing Users across the B2B marketing world are reporting that their LinkedIn hashtags are no longer active: in search or embedded in posts. LinkedIn has not publicly broadcast this test, ut is confirming that some users may be experiencing this behaviour due to it. The verdict: SaaS and B2B brands are FUMING online. https://lnkd.in/gmR9tnjy 👑 #Meta still reigns supreme for digital advertisers despite TikTok surge US adults are spending a lot more time scrolling on TikTok than Instagram this year, per a new report released this week by Insider Intelligence, but the platform still lags in both spend in and results for advertisers, as Instagram's greater scale and ties to Facebook and other Meta-owned apps have helped it stay well ahead of TikTok. https://lnkd.in/gR_6NMxv 🔍 Are your social profiles optimized for search? Whether it’s Instagram, Facebook, LinkedIn or a different platform, Boost your online visibility and attract more organic traffic to your site with these tips for #SEO-driven social media optimization from SearchEngineLand. https://lnkd.in/dZVaj3fw 

#GenZ consumers are tech-savvy digital natives that feel more comfortable searching for products on social platforms like #TikTok over traditional search engines like #Google. Here are 🖐 insights into how Gen Zers discover, research, and buy products, and what that means for #brands and #retailers who want to reach them via #retailmedia.

Meta’s Advantage+ Shopping Campaigns can help you save time and money with increased visibility on priority products, intensified relevancy, and flexible shopping features. You might want to dive into this article. #MetaAdvantages

Learn how to tailor your strategies and create seamless online shopping experiences that resonate different types of your online audiences. 🛍️💻📊

"Our followers and target audiences are on Instagram, so that's where we should go live, right? 🧐" This is a common misconception when it comes to live shopping. Because there are some significant differences, at least if you want the most conversions and the best customer experience possible. Some differences between going live on your website and going live on Instagram are: 🖤 Access 🖤 Buyer Journey 🖤 Functionality 🖤 Data Ownership 🖤 Distractions Read the comprehensive comparison between the two in our article (it's not biased, promise!) ➡️ https://lnkd.in/dvm5DZQg