Acceler8 Labs

With over one BILLION impressions served and $50 Million in generated revenue for our clients... we're just getting started 🚀 Thanks to our incredible team and amazing partners for joining us on this journey! Find out more at https://acceler8labs.com #performancemarketing #growthmarketing #trustedpartner

TikTok fights for a global feed, Meta drops new video tech, Research shows AI improves ad buying and more news you need in this week's Round up! ⤵️ 🌎 Goodbye world? TikTok is exploring a US-only feed option This version would feature content exclusively from US creators, utilizing a distinct algorithm tailored for American users. The move aims to enhance content relevance and comply with potential new regulations, but will this limit the reach of global brands? https://lnkd.in/e2MAYT-9 🧠 Working Smarter: Ad ops teams are putting automation to use Automation addresses manual processes, reducing errors and freeing up time for strategic tasks. Research by Theorem shows that 87% of ad ops professionals see it boosting profitability, and 83% think it enhances their productivity. Our take? Automation allows for better campaign performance and makes ad ops teams more effective and clients satisfied. https://lnkd.in/em8_pyxt 🔍 Comment Not Found: Google Silent on Massive Search Algorithm Leak A leak of 2,500 pages of internal Google documents reveals intricate details of its search algorithm, challenging the company's public statements. This unprecedented glimpse into Google's operations has sparked debate over the transparency and trustworthiness of its search practices. Google has yet to comment on the authenticity of the documents. https://lnkd.in/e8KmyT5i 📽 Showtime! Meta Adds Video to Automated Catalog Ads Meta’s Catalog Product Ads now support video, enhancing ad engagement across Reels, Feed, and Stories. This new feature leverages AI to target ideal users, aiming to drive conversions with impactful content. Meta suggests keeping videos short and engaging, tapping into the growing trend of video consumption on its platforms. https://lnkd.in/ezNyPUfP 🐦 X’s Turbulence Continues, Alternatives Struggle to Gain Marketers’ Attention Despite ongoing issues, X (formerly Twitter) remains vital for text-based social media, especially during major events. Competitors like Bluesky, Mastodon, and Threads haven’t fully capitalized on the opportunity, lacking the scale and ad options to attract marketers. Threads, however, shows promise with its upcoming ad features https://lnkd.in/gaBRrK7J

🤫 We learned a secret at Triple Whale's DTC World Tour event in Toronto on May 19th, where our founder, Uzair Chutani, spoke with #DTC industry leaders. That secret? Advertisers are feeling lost at sea, struggling to navigate the ocean of attribution solutions. With ecommerce, attribution, and privacy changing faster than summer weather, it's no wonder marketers are overwhelmed by data and unclear on what drives revenue and growth. At Acceler8, we're on a mission to find our partners the right solution. We're always testing cutting-edge tools to fuel their growth. And after diving into Moby, Triple Whale's revolutionary AI-powered attribution platform, we think it can be a game-changer. With Moby, navigating those vast oceans of data becomes a breeze, allowing us to generate powerful reports in real time and revisit past reports with a seamless historical comparison. It transforms ecommerce data analysis with AI powered intelligence, replacing hand-tuned queries and rickety reports to build better, more efficient campaigns Using Moby, we can: 🧭 Chart a clear course: Accurate attribution reveals your real revenue drivers 🪨 Avoid rocky shores: Stop wasting ad spend on ineffective campaigns 🤝 Unify teams: 1st party data analysis keeps your teams in sync 🤿 Dive deeper: Actionable insights fuel optimization and improvement Moby is more than just another buzzword AI tool – it's a fresh approach to attribution that empowers our partners to take control and chart their own course based on real, 1st party data. We can't wait to put it to use for our partners. #attribution #triplewhale

Want the latest insider info from the frontlines of digital marketing? Acceler8 Labs is launching our Ad Insider newsletter with a special #MetaSummit report you won't want to miss! Join now https://lnkd.in/eTpprqDu

Want the latest insider info from the frontlines of digital marketing? Acceler8 Labs is launching our Ad Insider newsletter with a special #MetaSummit report you won't want to miss! Join now https://lnkd.in/eTpprqDu

🌟 Acceler8 Labs was invited to the Triple Whale DTC World Tour 2024, where our co-founder, Uzair Chutani crushed it on stage! 🌟 Here are our top 3 takeaways from the event: 👉 Digital Ad Spend: Top DTC brands ($100M+ annual revenue) spend 36% of topline revenue on digital ads, compared to 10-25% for smaller brands ($25M or less). 👉 AOV vs. Frequency: Lower-priced products thrive on platforms that drive impulse purchases. Tiktok Shop anyone? 👉 AI Campaigns: AI-powered campaigns like Advantage+ and PMax don't drive as much net new customer acquisition, focusing on returning customers to hit ROAS goals. We’re pumped to have been part of this incredible event. Thanks to everyone who attended and to our friends at 🐳🐳🐳 #Acceler8Labs #TripleWhale #DTCWorldTour2024 #MarketingMagic #InnovationInMarketing #DTCInsights

We're #hiring a new Email Marketing Specialist in Canada. Apply today or share this post with your network.

Happy Friday! Three new open roles at Acceler8 Labs across Paid Search, Paid Social and Email Marketing 🚀🚀🚀 https://lnkd.in/dV5-yzFK https://lnkd.in/gzs3fXge https://lnkd.in/dEayEQc2 #digitalmarketing #digitalmarketingjobs #paidads #mediabuyer #emailmarketingjobs #performancemarketingjobs #jobs #digitalmediajobs

We're #hiring a new Paid Social Strategist in Canada. Apply today or share this post with your network.

Unlocking Amazon Ad Success: A Strategic Guide for Profiting from PPC Campaigns In the realm of Amazon sales, Pay-Per-Click (PPC) campaigns can either be a boon or a bane for sellers. However, a strategic approach can turn the tide in your favor, ensuring that your advertising efforts translate into tangible profits rather than mere expenses. Understanding the Pitfalls of Keyword Overemphasis Many sellers fall into the trap of fixating on search volume when conducting keyword research. However, a high search volume doesn't always equate to relevant traffic or conversions. This fixation on volume can lead to wasted ad spend and dismal performance. Deciphering the Metrics that Truly Matter Achieving success with Amazon PPC requires a keen focus on the metrics that drive sales and organic ranking. Conversion rate and other sales percentages are far more indicative of a keyword's effectiveness than search volume alone. By prioritizing keywords with high conversion rates and significant other sales, sellers can optimize their ad campaigns for profitability. Streamlining Keyword Selection with Strategic Tools Effective keyword selection is the cornerstone of a successful Amazon PPC campaign. Leveraging tools like Helium10 allows sellers to identify and prioritize keywords that drive meaningful sales. By filtering out irrelevant terms and focusing on keywords with proven conversion rates, sellers can streamline their advertising efforts for maximum impact. Optimizing Ad Spend with Targeted Keyword Campaigns In the world of Amazon advertising, precision is key. Instead of casting a wide net and targeting every keyword under the sun, sellers should focus on a curated selection of high-converting keywords. Long tail keywords are a good example of such keywords. By concentrating their ad spend on these strategic keywords, sellers can maximize their ROI and avoid wasted resources on low-performing campaigns. Driving Organic Ranking with Strategic Keyword Placement Beyond the immediate benefits of increased sales, targeted keyword campaigns also contribute to improved organic ranking on Amazon. By strategically incorporating high-converting keywords into product listings, sellers can boost their visibility and climb the ranks of Amazon's search results. This dual-pronged approach ensures both short-term profitability and long-term success on the platform. Conclusion: Navigating the Path to Amazon Advertising Success In the competitive landscape of Amazon sales, effective advertising is essential for standing out from the crowd. By prioritizing relevance, conversion, and strategic keyword selection, sellers can unlock the full potential of Amazon PPC campaigns. With the right tools and tactics at their disposal, sellers can navigate the complexities of Amazon advertising with confidence, turning their ad spend into tangible profits.