#PrimeDay is coming - are you ready? There's a lot to do to prepare for the tentpole event, and identifying sales threats and potential revenue opportunities through third party duplicates should be top of the list! Not sure how to get a handle on your brand landscape? Kayla Samuel and our SEO team is here to help, with tips and tricks to tackling third party duplicates on #Amazon. Check it out ⬇ https://lnkd.in/gpuavenZ
Code3
Advertising Services
New York, NY 13,284 followers
Code3 is Where Brands Win™. We're operating at the intersection of media, creative, and commerce.
About us
Code3 (formerly SocialCode) is a performance marketing partner working at the intersection of media, creative, and commerce, to help brands succeed faster. With more than a decade of experience, Code3 manages digital advertising for disruptor and global brands, across the world’s most powerful platforms including Amazon, Facebook, Google, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, TikTok, YouTube, and emerging channels like Voice and OTT.
- Website
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http://www.code3.com
External link for Code3
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
151 W 26th Street
Floor 9
New York, NY 10001, US
Employees at Code3
Updates
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🚨🚨New job alert! 🚨🚨 We're #hiring a new Paid Search Lead. Some perks: - Option for fully Remote Work, with offices in select cities - Quarterly recharge days - Competitive salary - Opportunity to help build up a quickly growing team - Unlimited PTO Apply below or share with your network if you know anyone who might be interested! #paidsearch #hiringpaidsearch #sem
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Another day, another big announcement from an event...this time, Google Marketing Live 2024! Check out a quick breakdown of the top 8 announcements from our Director, Search Eric Frazzano, and stay tuned for our in-depth breakdown of all the exciting news. #googlemarketinglive #GML2024 #googlesearch
It’s That Time of the Year Again... Google Marketing Live 2024 Highlights! 🎬 Here’s a breakdown of the top 8 announcements from today’s keynote event: 1️⃣ Interactive Search Ads: Streamline getting a quote directly on the SERP 2️⃣ Virtual Try-On Technology: Try on apparel without leaving the SERP 3️⃣ AI Summaries on SERP: Chat experience to include ads mid-convo now 4️⃣ Automated 3D Image Creation: Ads will soon feature automated 3D images 5️⃣ Bidding to Profit: Optimize campaigns toward profit margins with one click 6️⃣ Gen AI Creative Enhancements: Custom fonts, color palettes, option to crop images, and add in new objects 7️⃣ Additional Pmax Reporting: Placement reports, YouTube exclusions, and conversions for each creative asset 8️⃣ Business Profiles Reimagined: Brand profiles will highlight promos & shipping info at the top of the SERP Stay tuned for a more in-depth breakdown of all the major announcements.. #GoogleMarketingLive #GML2024
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This shoutout for our client Nordic Naturals has us like 🤩. So, what's our Top of Search strategy? At a high level, we focus spend on core terms and then optimize placement bids where we're driving sales to maximize the efforts of every dollar. 📈 🤑 LFG Commerce Team and thanks to Joe Shelerud - greatness recognizes greatness!! 🤝 #wearecode3 #clientshoutout #coderscrushing #sponsoredads #paidstrategy #commerce #amazonads
This one caught me off guard… The best performing ad type on Amazon has just become an even better buy. While we track ad performance like Amazon Sponsored Products, Brands and Display, we also break down metrics further to see how each type does in specific placements (where the ads are shown) both on and off Amazon. Sponsored Products Top of Search ads have always been the best at driving sales after the click but the problem is that they are expensive (for a reason). However, when comparing results year over year, we’ve actually seen the Top of Search ad costs drop while the impact has increased. Taking both of these factors into account, the Sponsored Product ads in Top of Search are performing 39% better year over year. It continues to surprise me how many brands we review that are not taking placement optimization into account to tap into these benefits. Nordic Naturals is an example of a brand utilizing Top of Search and likely reaping the benefits. These ads should be driving the majority of your sales and spend on Amazon’s platform, so if you are not fully optimized for Top of Search, you are probably leaving a lot on the table.
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DEIB is a critical part of the fabric that makes Code3, and we've worked hard to integrate it into our everyday. Lacey Nichols, our People Programs Manager, is sharing a behind the scenes look at where we started and what we're up to now in our #DEIB efforts. Check it out below: https://lnkd.in/exdVs2Kk
Code3’s Commitment to DEIB: A Look Behind the Scenes
https://code3.com
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Couldn't make it to the IAB Podcast Upfronts? We've got you! Check out our TL;DR recap with important stats and takeaways from the event. Which stat resonated with you the most? Share below. #IABPodcastUpfront #IAB #Podcasts
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Have you ever woken up to a piece of content going viral? You know the feeling: overwhelming excitement with a little bit of oh boy, what now.... We've got the answer: you scale it - far and wide! Max Brumby, Director of Creative Strategy, is sharing 10 ways to leverage trailblazer content across your marketing ecosystem. https://lnkd.in/ek83sFRj #creative #content #marketing
One Piece of Content, Ten Ways: The Power of Trailblazer Content
https://code3.com
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We love our Code3 Moms....in fact, we’re a little bit in awe and wondering just how they get it all done. So we asked them. The results are a bit...unconventional, but who are we to judge how they juggle it all! 🤹♀️ #happymothersday #momappreciationpost #momsinmarketing
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Our Director of Search, Eric Frazzano is sharing his perspective of what it means to be a modern search marketer on our blog today. It got us wondering - what do you think it means to be a modern search marketer? Check out what he has to say, and share your thoughts below! #search #modernsearchmarketing #google https://lnkd.in/eZqZsJfv
The Evolution of Modern Search: Strategies for Success in the Age of Automation
https://code3.com
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Mondays are more fun when we can announce new executive appointments! We're thrilled to welcome Michael Montagna as our new Chief Activation Officer and announce the promotions of Anne Buehner to Head of Creative and Yvonne Williams as VP, Connections. Check out what this dream team shared with LBBonline - Little Black Book about leading Code3 to success. https://lnkd.in/gzCyhQqC
Code3 Announces New Executive Appointments | LBBOnline
lbbonline.com