#TBT to our 2023 Cannes Lions International Festival of Creativity Reddit Recommends: The Place to Go When You Want to Know experience, which recently took home two Gold Awards at the 2024 Muse Creative Awards. The Reddit for Business team, alongside our creative partners Giant Spoon, won Gold 🏆 in the Experiential & Immersive, Brand Engagement Event and Advertising, Trade Show / Exhibit categories. As we head back to #CannesLions for another year, join us as we put marketers in the passenger seat of a user's path to purchase on Reddit. From discovery to decision, travel through the conversations, rich context, and trusted recommendations that influence their choices. Pre-register to attend #RedditatCannes 2024: https://lnkd.in/eaWTuQJJ
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Businesses often ask us for strategies to strengthen their relationship with their engaged audience. One solution that works well for many brands is Digital Scavenger Hunts. This dynamic solution not only helps maintain engagement but also fosters stronger community bonds. By integrating geo-mapping and gamification technology, businesses can deploy rewards and augmented reality experiences globally. This creates an exciting journey for customers to collect and redeem, resulting in a more exhilarating and immersive experience for them. Check out how Advertising Week APAC elevated their engagement game with a Pokémon Go-inspired scavenger hunt at Luna Park Sydney, featuring collectibles for participants to gather and enter a draw for a major prize. Link in comments! #DigitalEngagement #ScavengerHunts
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Not surprising, "entertainment" is a top motivator for sports fans. Sport marketers must continue to dig deeper to understand the "job" of sports within fans' lives - what progress is the fan trying to make and what else is competing for their time, energy, and $ to make this desired progress? This allows you to craft the experience they're seeking and the other options you're competing against. #sportsbiz #sports #sportsmarketing #insights
The latest from our amazingly talented crew in the Deloitte Sports practice. Learn more about the current trends on sports fandom and the dawn of the Immersive Sports era.
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2023 sports fan insights: The beginning of the immersive sports era. The future of sports fandom could hinge on captivating younger fans with personalized and interconnected digital experiences. https://lnkd.in/e83s5r3w "Game-Winning Goal" (GWG) is one of the free-to-play games I offer. https://lnkd.in/eYEvxsNb A game-winning goal (GWG) is the goal scored to put the winning team in excess of the losing team's final score, e.g., if the score is 4–2, the game-winning goal would be the third goal scored for the winning team. https://lnkd.in/edbUR4SA
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CEO & Founder @ Coresight Research | Board Member| Retail & Technology Expert | Best Selling Author | Keynote Speaker
Who knew talking about #livestremaing could be this fun?!? At the recent Ad Age Summit, I had the incredible opportunity to join Sara A Holmgren from Macy's and Steven Tristan Young from Poshmark in a dynamic conversation on #socialcommerce. 1) Engagement and conversion in livestreaming are on the rise. Recent research by Coresight Research shows that 51% of survey respondents watched a shoppable livestream, with 26% making a purchase. 2) Livestreaming proves resilient even in challenging times. In a more difficult macro environment, 50% of livestream viewers are still motivated by finding good deals. 3) Considering the growing focus on climate, livestreaming provides valuable purchase information and contributes to a 50% reduction in returns. It is evident that consumers are increasingly drawn to this channel for their shopping needs. Overall, the future of livestreaming looks promising as it continues to drive engagement, conversions, and addresses consumer concerns. #1010shoppingfestival
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🎉 Reflecting on a Remarkable Year at [Untitled] Ad Lab 🚀 As the year draws to a close, we at Untitled Ad Lab are taking a moment to reflect on the incredible journey we've had in 2023. It's been a year of growth, innovation, and community, and we couldn't have done it without our amazing team, clients, and supporters. Here's a look back at some of our key milestones: 🚀 Launching into Success: We kicked off the year with a bang, launching Untitled Ad Lab. Our journey, albeit short, has been nothing short of exhilarating, and we're just getting started! 🤝 Forming Valuable Partnerships: We're thrilled to have signed on 4 fantastic clients - Roboto Games, Epic Story Interactive, People Can Fly Studio, and Original Games. Collaborating with these industry leaders has not only driven our growth but also allowed us to contribute to some incredibly exciting projects. 🥂 Setting the Stage for 2024: Looking ahead, we've already signed up for two major conferences - Pocket Gamer Connects London and the Game Developers Conference. We're excited to learn, network, and share our insights with the global gaming and advertising communities. 📈 Expanding Our Team: In true [Untitled] fashion, we've grown our little family by bringing on 4 fractional team members. Each new member brings unique skills and perspectives, further enriching our creative and strategic capabilities. As we celebrate these achievements, we also want to extend our heartfelt gratitude to everyone who's been part of our journey. Your support, trust, and collaboration have been the key drivers of our success. As the holiday season is upon us, we wish you and your loved ones a festive, joyful, and restful time. Here's to a new year filled with more achievements, learning, and growth. Happy holidays from all of us at Untitled Ad Lab! 🌟 #YearInReview #GrowthJourney #HappyHolidays #GameChangers #AdInnovation #Teamwork #LookingAhead
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2023 sports fan insights: The beginning of the immersive sports era The future of sports fandom could hinge on captivating younger fans with personalized and interconnected digital experiences. https://lnkd.in/gtRdViKZ
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In the era of immersive sports, fans could expect to be able to craft their own unique, personalized, digital sports reality. Explore the insights from Deloitte’s NEW Sports Fan Insights report ➡ https://lnkd.in/eCMUruhz #digital #sports
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