The business behind Iowa's Caitlin Clark who broke the NCAAW scoring record last night:
𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗶𝗹𝗶𝗮: Clark's autographed "Bowman U" trading card sold for $78,000 (the 2nd highest female athlete sale of all-time behind Serena Williams).
𝗡𝗜𝗟 𝗗𝗲𝗮𝗹𝘀: Clark has 1.1 million social media followers and NIL deals with companies like Nike, Gatorade, Topps, Hy-Vee, State Farm, Bose, Buick, Goldman Sachs, and H&R Block.
𝗧𝗩 𝗥𝗮𝘁𝗶𝗻𝗴𝘀: Iowa drew a record 1.8M viewers on Super Bowl Sunday vs Nebraska. The Hawkeyes are set to become the first women's hoops team to play on all four broadcast networks (CBS, ABC, NBC, and Fox) in the same season.
𝗧𝗶𝗰𝗸𝗲𝘁 𝗦𝗮𝗹𝗲𝘀: For the first time ever, Iowa sold out Carver-Hawkeye Arena (~15,000 capacity) for every home game this season. When the Hawkeyes are on the road, opponents have seen a 150% spike in attendance.
𝗪𝗕𝗕 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: The Iowa women's basketball team brought in over $3.8 million in 2023 total revenue, more than doubling its revenue from any prior year.
𝗦𝘁𝗮𝘁𝘀: Clark has 3,569 career points (NCAAW record) and is set to break Pete Maravich's men's record (3,667). She's also the first D-I player with over 3,000 points and 1,000 assists.
Even crazier...
She still has a year left of NCAA eligibility if she wants it (my guess is she will stay at Iowa thanks to NIL).
Caitlin Clark isn't just good for women's basketball ─ but sports as a whole.
