Not surprising, "entertainment" is a top motivator for sports fans. Sport marketers must continue to dig deeper to understand the "job" of sports within fans' lives - what progress is the fan trying to make and what else is competing for their time, energy, and $ to make this desired progress? This allows you to craft the experience they're seeking and the other options you're competing against. #sportsbiz #sports #sportsmarketing #insights
The latest from our amazingly talented crew in the Deloitte Sports practice. Learn more about the current trends on sports fandom and the dawn of the Immersive Sports era.