Reddit for Business’ Post

Businesses often ask us for strategies to strengthen their relationship with their engaged audience. One solution that works well for many brands is Digital Scavenger Hunts. This dynamic solution not only helps maintain engagement but also fosters stronger community bonds. By integrating geo-mapping and gamification technology, businesses can deploy rewards and augmented reality experiences globally. This creates an exciting journey for customers to collect and redeem, resulting in a more exhilarating and immersive experience for them. Check out how Advertising Week APAC elevated their engagement game with a Pokémon Go-inspired scavenger hunt at Luna Park Sydney, featuring collectibles for participants to gather and enter a draw for a major prize. Link in comments! #DigitalEngagement #ScavengerHunts

When it comes to generating event ROI, customization is king. 👑

2023 sports fan insights:  The beginning of the immersive sports era. The future of sports fandom could hinge on captivating younger fans with personalized and interconnected digital experiences. https://lnkd.in/e83s5r3w "Game-Winning Goal" (GWG) is one of the free-to-play games I offer. https://lnkd.in/eYEvxsNb A game-winning goal (GWG) is the goal scored to put the winning team in excess of the losing team's final score, e.g., if the score is 4–2, the game-winning goal would be the third goal scored for the winning team. https://lnkd.in/edbUR4SA

Not surprising, "entertainment" is a top motivator for sports fans. Sport marketers must continue to dig deeper to understand the "job" of sports within fans' lives - what progress is the fan trying to make and what else is competing for their time, energy, and $ to make this desired progress? This allows you to craft the experience they're seeking and the other options you're competing against. #sportsbiz #sports #sportsmarketing #insights

2023 sports fan insights: The beginning of the immersive sports era The future of sports fandom could hinge on captivating younger fans with personalized and interconnected digital experiences. https://lnkd.in/gtRdViKZ

🌟 Bridging Tradition with Innovation: A Gratitude Note 🌟 Reflecting on an incredible collaboration, I'm filled with immense gratitude for having had the opportunity to work alongside the iconic Reggae Sumfest with Don Dada JA. Together, we embarked on a journey to introduce their first-ever AR Audience Engagement. What unfolded was magical—music blended with technology, tradition met innovation, and audience engagement soared to new heights. 📍  Through this collaboration, we demonstrated that AR isn't just a 'cool add-on'. It's a transformative tool that can elevate experiential marketing, making events more interactive, immersive, and memorable. To brands contemplating the leap into augmented reality: the horizon of possibilities is vast. Whether it's a music festival, a product launch, or a brand campaign, AR can breathe life into your vision, creating unforgettable experiences for your audience.  Here's to more groundbreaking collaborations and pushing the boundaries of what's possible! 🎶🔮✨ #ARMarketing #ExperientialMarketing #Gratitude #InnovationInMusic

🍿10 proven strategies to skyrocket engagement at your next #FilmFestival, #IndustryEvent, or any kind of #MediaEvent you might be organizing. At #Votemo, we partner with film festivals and conferences worldwide to develop and implement cutting-edge event engagement strategies. Our services range from facilitating #AudienceAward voting to offering measurable interactive solutions for sponsors. Read in this blog article about the best practices to engage your audience at any event, such as: ❇ How to leverage the benefits of live polling and audience voting; ❇ Why setting up feedback channels is important; ❇ How interactive entertainment and gamification can be a great tool for sponsor visibility; And much more! Thanks to our extensive collaboration and research, we've gained unparalleled insights and expertise in audience development and engagement, which we're eager to share with you. Read here: https://lnkd.in/gwub5M-F 📸 FILMFEST MÜNCHEN 2023 #eventengagement #engagementstrategies #vntrs #techstars

Who knew talking about #livestremaing could be this fun?!? At the recent Ad Age Summit, I had the incredible opportunity to join Sara A Holmgren from Macy's and Steven Tristan Young from Poshmark in a dynamic conversation on #socialcommerce. 1) Engagement and conversion in livestreaming are on the rise. Recent research by Coresight Research shows that 51% of survey respondents watched a shoppable livestream, with 26% making a purchase. 2) Livestreaming proves resilient even in challenging times. In a more difficult macro environment, 50% of livestream viewers are still motivated by finding good deals. 3) Considering the growing focus on climate, livestreaming provides valuable purchase information and contributes to a 50% reduction in returns. It is evident that consumers are increasingly drawn to this channel for their shopping needs. Overall, the future of livestreaming looks promising as it continues to drive engagement, conversions, and addresses consumer concerns. #1010shoppingfestival