Marissa Bell’s Post

In a recent conversation about the key to unlocking relevant audiences on Reddit, the platform emphasized its audience's active engagement, with 16 billion posts and comments shaping purchase decisions and fostering brand loyalty. Reddit's strategic investment in conversational power for contextual and interest-based advertising showcases the platform's commitment to leveraging the influence of discussions. Learn more: https://lnkd.in/gA55wzm6 #AdTechHeroes #IndustryExperts #Reddit

In a recent conversation about the key to unlocking relevant audiences on Reddit, the platform emphasized its audience's active engagement, with 16 billion posts and comments shaping purchase decisions and fostering brand loyalty. Reddit's strategic investment in conversational power for contextual and interest-based advertising showcases the platform's commitment to leveraging the influence of discussions. Learn more: https://lnkd.in/eE5jFnXg #AdTechHeroes #IndustryExperts #Reddit

🔑 It's crucial for digital ad spending to mirror consumer habits. Meta claims 75% of social ad dollars, but only 41.8% of social media time is spent there. To bridge the gap, social ad budgets should be diversified. Learn more: https://bit.ly/3PAQhiG via Insider Intelligence #digitaladvertising #adspend

In a recent conversation about the key to unlocking relevant audiences on Reddit, the platform emphasized its audience's active engagement, with 16 billion posts and comments shaping purchase decisions and fostering brand loyalty. Reddit's strategic investment in conversational power for contextual and interest-based advertising showcases the platform's commitment to leveraging the influence of discussions. Learn more: https://lnkd.in/egCXMnmz #AdTechHeroes #IndustryExperts #Reddit

4,000+ ads hit us daily. It’s a battleground for attention ⚔️ Breaking through requires strategy 🧠 Yet many still rely on assumptions and trends in their channel mix 🍀 This scattershot approach dilutes budgets and wastes ad spend Let data guide decisions & meet audiences where they spend time ⏱️ You wouldn't reach families looking for home renos on TikTok. Meta & Pinterest would perform far better 🏡 In the attention economy do: 1. Focus your strategy 🎯 2. Laser target key platforms 🔑 3.Turn distraction into decisions💡 We simplify marketing for small businesses. Reach out & let's collab! #marketingagency #marketingandadvertising #strategicmarketing

Are your TikToks underperforming? You're not the only one.. Really appreciated this Adweek breakdown of the data behind these trends. Adjust your strategies to COMPETE and get ready for the slow burn of views. #communications #communicationstrategy https://lnkd.in/e2D_XYdx

The reality is that in an increasingly digital-first world where consumers spend a disproportionate amount of time discovering and consuming digital content compared to other traditional media like radio and TV it's become very clear that social media in particular is where we discover, consume, engage with and share news content. As seen in this article, this is really a battle about the shifting nature of consumer behaviour as far as media consumption is concerned in the context of traditional media business models that no longer work and those models cannot be rejigged either as things stand. The best thing that news media organisations can do is try to find new and innovative ways of effectively monetising their content at scale and also find mutually amicable and commercially viable relationships with the likes of Meta (Facebook & Instagram), TikTok, Twitter / X, Linkedin, and Snapchat. In a nutshell, the biggest social media platforms have basically become the gatekeepers who hold the keys to access billions of digital-first consumers globally ever since the power of attention shifted from traditional media to digital media at scale. https://lnkd.in/dZtiC3cz #NewsMedia #SocialMedia #DigitalDisruption #DigitalTransformation #Media #DigitalMedia

For advertisers looking to reach people ready to spend in categories relevant to the summer season—from travel to major annual sales and much more—using Wiland audiences is the answer. 🌞 Check out our 2024 Summer Audiences Guide or head to your platform of choice to find the Wiland audiences that will drive your summer marketing success. https://hubs.la/Q02nKSBN0 #DigitalAdvertising #Programmatic #SummerMarketing

Here comes the year of the Creator. At least that is what the message is at Adweek Social Media Week Europe 2023 which is themed this year as The Creatorverse. Eight years ago, I spoke at Social Media Week when it was small independent events strung together across London and I am so proud that it has reached the scale of being hosted centrally as a conference with fantastic sponsors like Quid and Google. And that's really the other interesting point. Google are the headline sponsor this year and in fact the only major or traditional social platform present. With their new Demand Gen product, Google is certainly positioning themselves into social spaces and tapping into the successes of ad formats and buy types on social apps that are algorithm optimised and deliver on performance. Google have dipped their toe into social media before (who remembers Google+ ?) but with the convergence of social and video platforms that TikTok has brought about and the advent of Shorts, Google has realised their existing surfaces are sufficient to run social-style campaigns. #smw #socialmediaweek #creatorverse