Cannes Lions International Festival of Creativity’s Post

Unwavering bravery, bold creativity. Congratulations to Unilever, winners of Creative Marketer of the Year 2024 for consistently driving creative excellence across multiple brands, regions and markets. Prioritising creativity has paid off for the business, with underlying sales growth for the 30 Power Brands up 8.6%. Discover how one brand in particular contributed to its success for over 20 years in 'Dove: The Creative Debrief.’ https://lnkd.in/esJzTd_M

Get Festival content from wherever you are with our Digital Pass. Stream live Talks, exclusive Festival round-ups and Awards shows throughout the week or catch up on demand, in your own time. You won't miss a beat. Secure yours here https://lnkd.in/eXDwjX33

“She was smarter, brighter, more charismatic, faster and more determined.” Mary Wells Lawrence was an advertising pioneer, a Lion of St. Mark recipient in 2020, and one of the industry’s most prominent and trailblazing figures. The first woman to found, own and run a major agency – her campaigns for Braniff Airways, Alka Seltzer and the city of New York sit among a handful of the work that cemented her status as a marketing powerhouse. Here's a look back at her remarkable legacy – and how she made history. We ❤️ MWL

Has the advertising industry got a pricing problem?   Hear Talented.Agency's Co-Founders, CEO Gautam Reghunath and CCO PG Aditiya, talk about how great creative work can be the key to pricing creatives higher. They’ll discuss whether the simple act of re-imagining how agencies are priced can be beneficial across the board. See the full 2024 programme https://lnkd.in/dxif-FNe. #CannesLions2024

We’re pleased to announce Maria Ressa, Co-Founder and CEO of Rappler, as the 2024 Cannes LionHeart recipient. Maria has led Rappler’s battle for truth and democracy, enduring political harassment in the process. The Cannes LionHeart recognises those who make a difference to the world, and Maria’s relentless dedication to freedom of expression is exemplary. Maria will be taking to the stage at Cannes Lions 2024 on Friday 21 June for an exclusive interview ahead of being presented the Award. #CannesLions2024

With more than 200 Lion wins and a CV that includes Unilever, Restaurant Brands International and NotCo, Fernando Machado is a visionary CMO known for pushing creative boundaries. He’ll be joining us both at the Festival as the Dean of our Brand Marketers Academy, and as a speaker on the LIONS cMBA. Learn his recipe for creating truly groundbreaking work, digitally or at the Festival. To see more of his winning work, visit lovethework.com.