Cannes Lions International Festival of Creativity’s Post

“She was smarter, brighter, more charismatic, faster and more determined.” Mary Wells Lawrence was an advertising pioneer, a Lion of St. Mark recipient in 2020, and one of the industry’s most prominent and trailblazing figures. The first woman to found, own and run a major agency – her campaigns for Braniff Airways, Alka Seltzer and the city of New York sit among a handful of the work that cemented her status as a marketing powerhouse. Here's a look back at her remarkable legacy – and how she made history. We ❤️ MWL

Keir Worthy®

Executive Director/Programs, Communications & Global Partnerships/Austin Music Hall of Fame Nominee

1mo

In a male dominated arena often filled with stale, repetitive and "follower" ideas lacking originality, it's refreshing to see this 'against the grain' story, especially in a time that was less tolerant and more misogynistic than even now. Mary's story is inspiring and optimistic and made me remember why I was enthralled by advertising and marketing in the first place. Hopefully this piece sparks attempts to actually push forward to new progressive ideas that engage the public and not lurk in the current pool of rampant mediocrity.

Simon Hodgkins

President • CMO • Editor in Chief • Founder

3w

I’m looking forward to the event, the 71st edition of the Cannes Lions International Festival of Creativity will run from 17–21 June, in Cannes, France. #Creativity #CMO #CannesLions2024

Fehintola ONAJOBI

Experienced Brand Strategist catalyzing innovation, fostering growth, and achieving excellence by seamlessly integrating data-driven insights, thought leadership, and visionary thinking.

1mo

Incredible ads, yet memorable; a true legacy, she remains part of our industry storytelling.

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Ashlee Green

VP @ Creative Theory Agency | Community Builder @ RUNGRL

4w

Love this 💙

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