This time last week, I was in Manchester. The Fair invited me to deliver a panel session at the Night Time Industries Association's Night-Time Economy Summit.
I sat alongside Ricky Oscroft Fran Martin Charlotte Maynard and Eimear Deane and discussed the evolving relationship between brands and festival promoters. Do promoters have what brands want and what can brands expect for their money?
It was an interesting chat, especially as the session came one day after the news of Standon Calling's postponement.
Indeed, the festival market is in the spotlight. Festivals are cancelling, and sadly, Standon Calling won't be the last event to announce its cancellation.
So, it got me thinking. What impact does festival cancellation news have on the sponsorship market? Are cancellations making brands nervous about sponsoring events? If so, what steps could promoters take to reassure brands that their event will go ahead and if brands want reassurance, what reasonable proof is OK, and not OK, to ask for?
Let me know your thoughts...
#EventSponsorship #Festivals #Eventprofs #EventMarketing
Project, Change, Business Continuity and Resilience Leader | Corporate Creative | BCI Awards Europe 2022 Winner | Neurodiversity, Diversity and Inclusion Advocate
4dDigital pass looks great - Will share this with colleagues unable to attend in person