adQuadrant’s Post

Beauty and Lifestyle brand marketers will soon gain new tools to view consumers' journey to purchase on TikTok. Attribution Analytics will provide deeper insights than TikTok's previous last-click model, allowing marketers to better determine a campaign's effectiveness. A recent TikTok survey found that the new data accelerated campaigns' learning period by 113%. Click below to read more, and let us know your thoughts in the comments. #digitalmarketing #beautyindustry #lifestylebrands #tiktokmarketing #campaignperformance #kpi #influencermarketing #socialmediamanagement

Tracking the success of your TikTok campaigns just got better! TikTok's attribution measurement tools offer valuable insights, but did you know there's more to explore? 👉 TikTok allows for adjustable conversion windows, but real-world purchases can be challenging to attribute accurately. That's where OnSpot comes in. 👉 OnSpot's Attribution Reporting goes beyond TikTok's features, tracking success back to both real-world and online visits. Gain insights into your campaign's impact in the physical world, enhancing your overall TikTok strategy and multichannel marketing efforts. 👉 OnSpot allows you to link real customer data back to the original target audiences, providing a deep understanding of your conversions. Don't settle for basic attribution – level up your TikTok analytics with OnSpot! Maximize your campaign's impact and make data-driven decisions for better business outcomes. #onspot #tiktokmarketing #attributionmeasurement #datadrivendecisions #data #locationanalytics #smartadvertising #geotargeting #marketing #localmarketing #digitalmarketing #Facebook #marketingtips #marketingstrategy #marketingonline #useyourdata #actionableinsights

A new study by TikTok and Kantar which they shared this month, has found that paid TikTok ads are 64% more effective than other digital media at driving brand awareness and consideration among consumers in EMEA. Additionally, TikTok ads were found to be more effective at driving purchase intent, with 57% of respondents saying they were more likely to purchase a product after seeing a TikTok ad. #paidsocial #digitalmarketing

🚀 Mastering Social Media Strategy for Winning E-commerce Ads Campaigns! 🎯 Hey #LinkedInCommunity! 👋 Are you an E-Commerce enthusiast looking to level up your advertising game? 🛍️💼 Well, I've got a game-changing strategy to share with you that can save your business money and skyrocket your ad campaign performance on Facebook Ads, Snapchat Ads, and TikTok Ads! 📈💰 •🔍 The Power of Testing: In today's ever-evolving digital landscape, a one-size-fits-all approach rarely cuts it. That's where my winning strategy comes in. It's all about TESTING – meticulously and smartly. Instead of pouring your hard-earned budget into ads that might not resonate, allocate a portion to test different products audience segments and ad creatives. ✅ •🎯 Audience Precision: Identifying the right audience is key! Start broad, then refine. With Facebook's advanced targeting options, Snapchat's engaging filters, and TikTok's youthful user base, you've got a goldmine of possibilities. Leverage data to pinpoint demographics, interests, and behaviors that align with your product offerings. •🎨 Creative Innovation: Creatives are your virtual shop window! Crafting compelling ad visuals and formats can make all the difference. Experiment with various styles, formats, and messaging tones to discover what resonates best with your target audience on each platform. What works on TikTok might not work on Snapchat – and that's okay! 📸🎥 •📊 Data-Driven Decision Making: As the data starts rolling in, analyze, adapt, and iterate. Monitor which products, audiences, and creatives yield the best results on each platform. Double down on winners, cut out underperformers, and continuously optimize. This iterative approach will save you money by investing where it truly matters. 💡📈 •💡 The Magic of Cross-Platform Insights: Don't keep your platforms in silos. Insights from Facebook, Snapchat, and TikTok can illuminate each other. What you learn on one platform might provide valuable insights for another. By learning from these channels, you're maximizing your knowledge base and minimizing wasted ad spend. •📣 Sharing = Caring: Tag a fellow eCommerce entrepreneur who could benefit from this strategy. Let's unite in our pursuit of cost-effective, high-performing ad campaigns! 🤝💼 #ecommerce #facebookads #tiktokads #snapchatads #adscampaign #digialmarketing

The relation between measurement and marketing is very crucial. Running a meta ads without a proper measurement of imporatnt metrics is useless. Measurement helps determine the impact of campaigns, understand consumer behavior, and optimize strategies for better results. Now the question is how a successful meta ads advertiser would measure and what are the imporatnt key components must keep an eye while running a campaign . Below are the some important points which is important to measure . 1.Clear Objectives: Define specific and measurable objectives for meta ads campaign. Whether it's increasing website traffic, generating leads, or boosting sales, having clear goals is essential. 2.Conversion Tracking: Set up Facebook Pixel and conversion tracking to monitor user actions on your website. This allows you to measure the effectiveness of your ads in driving desired actions. 3.Data Analysis: Regularly analyze the data collected from your ads. Look at metrics like click-through rates, conversion rates, cost per conversion, and return on ad spend (ROAS) to understand what's working and what needs improvement. 4.A/B Testing: Implement A/B testing by creating multiple ad variations with different elements such as headlines, images, and calls to action. Test these variations to identify the most effective combinations. 5.Audience Insights: Use Facebook's audience insights to understand your target audience better. Analyze demographics, interests, and behaviors to refine your targeting and reach the right people. 6. Budget Allocation: Based on data analysis, allocate your budget to the best-performing ads and audiences. Pause or adjust campaigns that are not delivering the desired results. 7.Landing Page Optimization: Ensure that the landing pages you're directing users to are aligned with your ad's message and offer. A seamless user experience can significantly impact conversions. 8.Ad Creative Evolution: Continuously refresh your ad creatives to prevent ad fatigue. Test new visuals, copy, and formats to keep your ads engaging. 9.ROI Assessment: Calculate the return on investment (ROI) for your campaigns. Compare the revenue generated from your ads to the amount spent to gauge their profitability. 10.Adapt and Improve: Use the insights gained from measurement to make informed adjustments to your strategies. Adapt your targeting, messaging, and tactics based on what the data reveals. 11.Long-term Analysis: Look at trends and patterns over time to identify seasonal variations or long-term shifts in performance. This helps in planning for future campaigns. #facebookads #facebookmarketing #metaads #digitalamarketing

🙌 It's finally out! The State of eCommerce Report for Q1 2024 by Fospha offers valuable insights for eCommerce brands.📈 The report identifies five key trends for 2024: ✨ emphasizing the importance of better measurement, ✨ the underinvestment in top-of-funnel activities, ✨ the effectiveness of TikTok for customer acquisition, ✨ the underinvestment in paid social, and ✨ the impact of inaccurate measurement on the marketing-finance relationship. It also highlights that all major channels deliver strong relative Return on Ad Spend (ROAS), with Meta for Business standing out as the champion. The report identifies Snap Inc. as a growth channel to watch, with a significant increase in ROAS and the release of a new attribution and optimization model. TikTok for Business is revealed to be the strongest channel for new customer acquisition, while Google Analytics is shown to under-represent paid social channels. Download to read the full report now! 📥 ➡️https://hubs.ly/Q02g8lXf0

TL;DR 📖Meta Delivers Insight into Instagram's Robust Revenue Performance ✅Key Takeaways: - Meta Platforms recently unveiled insights into Instagram's revenue performance, offering new growth paths for businesses. - Instagram generated approximately $20 billion in ad revenue in 2019, accounting for over a quarter of Meta's total revenue that year. - The company hinted at the possibility of integrating more eCommerce elements into the platform, reflecting its broadening business approach. - Besides, Instagram's users are growing considerably in emerging markets like India, pointing to revenue expansion potential for marketers. 🔍Insights: - Instagram’s significant contribution to Meta's total revenue highlights its thriving advertising capabilities and user engagement. - The social media app's shift towards incorporating more eCommerce elements aligns with modern consumer preferences. It underscores how platforms are evolving to capture the increasing reliance on online shopping. - The surge in Instagram's user base, especially in growth markets, underlines opportunities for businesses aiming to reach a wider and diverse audience. 🧭 For Marketers, brands, & Content Creators: - Recognize Instagram's revenue power and leverage its intuitive advertising features to increase brand visibility and interact with target audiences. - Given the platform's focus on enhanced eCommerce integration, consider beefing up your brand’s online store and using shoppable posts to drive sales. - A growth strategy focusing on emerging markets could prove beneficial. Consider diversifying your content and promotions to include local and cultural references, appealing to the wider audience spectrum. 🎉Conclusion: - The revenue insights provided by Meta on Instagram bring exciting possibilities for marketers, brands, and content creators. - As Instagram evolves, keeping a close eye on its features and trends will be essential for businesses to stay competitive. - Ultimately, embracing a digital-forward strategy that involves a keen understanding of Instagram’s capabilities can significantly propel business growth. #InstagramMarketing #SocialMediaGrowth #eCommerceIntegration Update as of 08/04/2024 Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates. ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech Comment your thoughts and insights!!

Don't just run FB ads... The goal is to run them wisely. The secret sauce comes from strategic planning, data-driven 📈 optimization, and a deep understanding of your audience. We've seen countless brands making the following mistakes: ✔️ Targeting too broad or too narrow ✔️ Not optimizing ads for mobile experience ✔️ Not customizing creatives for different placements ✔️ No understanding of customer journey ✔️ Over-reliance on platform data ✔️ Inconsistent performance analysis ✔️ Checking and tweaking campaigns every day (or even every few hours) What we learned: ✅ Make sure your ads look great on all devices, especially mobile. ✅ Test different ad formats to see what works best for your brand. ✅ Focus on specific angles that resonate with your audience segments. ✅ Regularly analyze data to identify opportunities and optimize performance. ✅ Get insights into your customer journey that will inform your cross-channel strategy ✅ Go beyond platform data with 3rd party attribution tools for a clearer picture. (if you are running on Shopify, consider exploring tools like TrippleWhale or Northbeam) Don't expect overnight success. Give your campaigns at least a few days to generate learnings before you start to optimize. Are you struggling with your advertising not delivering the results that you are aiming for? We are here to help. Let's talk ➡️ https://lnkd.in/eCUnn9N2