Fospha

As Fospha recently discussed at WARC's webinar on Balancing Brand & Demand, brands who adopt a full-funnel approach to marketing are best placed for sustainable growth in the long-term. But when relying on Last Click, it's hard for brands to justify scaling higher funnel spend. We want to hear your thoughts - what's your brand's approach? Vote below. Watch the full WARC webinar recording here: https://lnkd.in/eCrKuc4r

Influencer Spark ads on TikTok - the key to growth? Turns out these ads are a simple and scalable way for brands to level up their Paid Social game. Hear Represent's Harrison Kirkness reveal why: 👉 Influencer content is perceived as more authentic, increasing engagement. 👉 Influencers create content that appeals to their local market, which can then be adapted for different regions. 👉 Scale up your best content across the markets where it proves most profitable. Want more insights like this? Download Fospha's Secrets to Scaling Brands report: https://lnkd.in/eZ54HAmC

🚀 Represent is nailing their TikTok strategy - here's how 👇 Represent is one of the fastest growing athleisure brands - and TikTok is a huge part of their success story. From October-November 2023, they scaled the platform by 277%, empowered by strong results seen in Fospha. Results: 💰 71% YoY blended revenue growth in November 🔄 66% YoY TikTok conversions growth in December 📈 TikTok ROAS up 17% in the US, despite spend growth of 65% Key Takeaway: Accurate attribution through Fospha enabled Represent to leverage TikTok, driving significant revenue growth and strategic success. Click here to read the full case study: https://lnkd.in/eFpzFXvf

🤔 Top performing Pinterest funnel mix? Fospha's data featured in WARC's Platform Insights Report - revealing that the top brands spend 23% in Pinterest's higher funnel on average 😲 This follows the trend we see across other platforms - we've found that the best optimized in Meta spend at least 18% across Awareness & Consideration, while in TikTok it's 22%. WARC's report is jam-packed with the best insights to elevate your Pinterest performance, find it here: https://lnkd.in/ehBrvi5h For more Fospha Pinterest data published by WARC, click here: https://lnkd.in/edJUstV9

🚀 Why Scale-Ups Win with Impressions-Led Media! 📊 Scale-ups invest a whopping 71% of their spend in impressions-led media, outpacing startups (64%), mature companies (59%), and offline-focused businesses (45%). Scale Ups, as highlighted in our latest report, tend to allocate the largest portion of their marketing budget towards impressions-led media. This strategy emphasises the importance of building brand awareness and capturing potential customers' attention early in the buying journey. 🌟 By focusing on impressions, Scale Ups aim to establish a strong market presence, increase brand recall, and ultimately drive conversions through sustained visibility. 💡 Key Takeaway: If you want to scale efficiently, prioritise your impressions-led media strategy. It’s a game-changer! Read the full report ➡️ https://hubs.ly/Q02BDZRC0

🚀 Why Jimmy Joy Ditched Their Old Attribution Model for Fospha 🚀 Jimmy Joy | Nutritionally Complete Food, the meal replacement disruptors, faced a data mess with their old, cheap attribution model. Channels like Reddit, Inc. and TikTok for Business were totally undervalued, leaving them blind to 25% of their spend. Enter Fospha. Our ensemble models revealed the true impact of upper funnel efforts, showing that impressions-led channels were actually performing well. 📈 Stunning Results - Fospha Attribution revealed TikTok CPA is 10x better than Last Click CPA - Fospha Attribution CPA for video is 16x better than Last Click CPA Read the full case study ➡️ https://hubs.ly/Q02BF7RS0

Siroko & TikTok Day Barcelona 2024. "Performance a flor de piel" sería un buen "claim" para describir lo que vivimos el pasado jueves gracias al equipo de TikTok. Poder transmitir lo que te apasiona y poder hacerlo en un entorno tan privilegiado como lo fue Esferic Barcelona durante la #tiktokperformanceweek no tiene precio. Gracias a Raquel Conde, Alexandra Santaella Benítez y Pedro Carvalho Dias por darnos la oportunidad de compartir espacio con profesionales de primer nivel, marcas importantes y por dejarnos trasladar nuestra filosofía #inspireothers al evento. Gracias a Disha Amarnani & Fospha por acompañarnos en el proyecto conjunto que presentamos. Pero sin duda, el mayor agradecimiento es para nuestro propio equipo Rebeca Vázquez Charro, Alba Remis Cueva, Raquel Fernández Hevia, Lucía Ruano Martín, Claudia Salvadori Estrada y Borja Mera Urrestarazu por arroparnos como nadie más puede hacerlo. Paula Gancedo García y yo felices.

Jimmy Joy | Nutritionally Complete Food was struggling with messy marketing data and undervalued channels like Reddit and TikTok. Enter Fospha. 🌟 With Fospha's Ensemble models, they gained clarity and optimised their entire funnel, revealing the true impact of their efforts. 📈 Their tip? If you're using multiple channels, you NEED a solid attribution provider. It's a no-brainer. 🧩 Check out the full case study to see why Fospha is a game-changer! 💡 https://hubs.ly/Q02BwqBt0

🚀 Scale Ups are leading in impressions-led media spend! 🌐✨ Using Fospha’s Spend Strategist, The Essence Vault confidently scales and identifies high-return areas. Olly from The Essence Vault explains below ⬇️ 📈 Want to know more? Download the full report: https://hubs.ly/Q02BgBCQ0

🚀 Hey Marketing Pros! 🚀 Check out the latest newsletter packed with gold: 🔥 Oh Polly's 278% Snapchat growth & 20% CAC cut! 🔥 Leaked Google Search Algorithm insights! 🔥 Must-know Facebook content trends! 🔥 Snapchat's growing user base = new ad opps!