Cultivated Talent’s Post

Although TikTok has been a core marketing tool for a number of years, like everything, there is always room for improvement. TikTok's team is constantly trying to evolve the platform, giving its users, creators, and marketers the best opportunity to thrive, whatever their niche. TikTok's latest advancement is Attribution Analytics, a first-party measurement tool that allows marketers and advertisers to better understand the consumer's journey on the app. Story by Sophie Louise Pitt https://lnkd.in/ePtYRzdV #BeautyIndustry #BeautyBusiness #BeautyBrand #Beauty #Digital #Marketing #Technology #DigitalMarketing 

Breaking down some of the basics and going a little further with Meta Ads. Using Ads Data and analytics provides a comprehensive view of the buyer’s journey. By taking things a step further than just "are users converting" we can leverage things like: ✅ Audience Insights to tailor future campaigns.  ✅ Conversion Tracking to optimize the conversation path.  ✅ A/B Testing to make informed decisions based on data.  ✅ Attribution Modeling to optimize ad spend and strategy accordingly There is more to it than the basic impression and clicks, so look deeper, there is a whole world of data to uncover. #metaads #digitalmarketing

Digital marketing is no longer just about being creative — it's about understanding your audience on a deeper level and leveraging data to make informed decisions. https://lnkd.in/gDnS_PNT #tools #needed #mastering #digitalamarketing #creativity #understanding #audience #leveraging #data #making #informeddecisions

Now that we’ve got your attention, do you recall the last ad you saw? You may remember seeing one, but were you paying attention to it? In an increasingly competitive and saturated market, consumers are exposed to thousands of ads daily. But are they really retaining any information and is the ad even making an impact? Is the ad relevant? That’s where attention marketing comes in. Check out the latest from our experts on how focusing on consumer attention is key in a cookieless future. #bt #butlertill #agency #advertising #marketing #media #analytics #cookies #attention #metrics #measurement #audience #data

Did you know 60% of revenue is misattributed when using pixel-based #measurement? 🤔 The focus on final touchpoints when measuring campaign performance neglects the influence of earlier interactions, leading to a significant underestimation of the full impact of the media mix. To learn how to measure truer marketing #ROI and uncover the full impact of your TikTok campaigns, dive into our blog: http://ms.spr.ly/6045YXRhH #TikTokForBusiness #TikTokads

https://buff.ly/49MqgpJ Maximize the efficiency of your advertising campaigns with the power of predictive analytics. Discover how to optimize your ad campaigns for better results. Learn how to use predictive analytics to make data-driven decisions and improve your campaign's performance. Gain insights into customer behavior, identify trends, and make informed decisions to maximize your ROI. Stay ahead of the competition and reach your target audience effectively. Boost your advertising efforts with the help of predictive analytics. #AdCampaignEfficiency #PredictiveAnalytics #digitalads #digitalagency

Have you tried out the new Attribution Analytics tool on TikTok ?? 👀 It’s a gamechanger for measurement! This new feature lets our clients at Power Digital Marketing monitor & compare different attribution windows for their TikTok advertising efforts in real time. Ultimately, unlocking a much greater confidence in the overall business impact of the channel. For more information check out this article: https://lnkd.in/gFcucp9Q PS: Thanks Ed Alosco for reaching out for a quote! 🙏 #tiktokstrategy #tiktokadvertising #attribution #powerdigitalmarketing