Yin Zhang

“I had the pleasure to work with Yin for more than one year including multiple projects: Auto-bidding, Conversion auto optimization and objective based buying. Yin has been the tech lead in both Auto Bidding and OBO projects. Both projects requires intensive cross team collaboration of project planning and development. Yin tirelessly connected all the dots together and never hesitated to stand out to solve issues and dependencies to deliver successful results . In Auto Bidding project, Yin successfully led ad delivery team and ad relevance team to develop the product and then tirelessly collaborated with business analytics and product marketing team to conduct pilot testing on more than 70 customers. In OBO product initiatives, Yin has been working with me closely in any OBO-related meetings to lead and drive the projects effectively.Yin’s contribution on Auto Bidding plays the most critical role to develop the product successfully. He’s the main contributor on the automation algorithm and pacing algorithm for auto bidding, which led to the outstanding performance of the product (-20% cost per click for budget constrained campaigns). Yin constantly provides his thoughtful leadership to guide team members and ask insightful questions in team meetings. In OBB projects, he and I have been working seamlessly to ensure the design and development of OBO can be done on time and on budget. His craftsmanship and engineering leadership truly empowered the team and he's one of the best engineering partners I've ever worked with. ”