Carousel Ads – Overview
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Carousel image ads are a Sponsored Content ad format that displays in the LinkedIn feed. Ads display multiple images in succession in a carousel-style format. You can also add an optional Lead Gen Form. Videos can’t be added to carousel image ads.
Before creating a carousel image ad, create a new campaign and select brand awareness, website visits, engagement, website conversions, or lead generation as the objective. You can also create new ads for an existing carousel image ad campaign by editing your campaign.
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Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through.
The advertising specifications required for carousel ads are:
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Name this ad - Use up to 255 characters to name your carousel ad.
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Introductory text - Use up to 150 characters to avoid truncation on some devices (a maximum of 255 characters)
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Cards - Use a minimum of two cards and a maximum of ten cards. Requirements for individual cards within the carousel:
- Max file size: 10 MB
- Max image dimension: 4320 x 4320 pixels
- Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio
- Images will be scaled to 312 x 312px
- Rich media formats supported:
- JPG
- PNG
- GIF (non-animated only)
- Headline text for each image card is a maximum of two lines before being truncated.
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Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices. Sponsored Content ad formats include:
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Reach professional audiences at scale in engaging video environments across the LinkedIn Feed and LinkedIn Audience Network.
Video ad campaigns in Campaign Manager
Video ads support all levels of full-funnel marketing, and can be used in the following types of campaigns in Campaign Manager:
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Single image ads are a Sponsored Content ad format. The ads include one image and appear directly in the LinkedIn feed of professionals you want to reach, whether on desktop or mobile devices.
Example of a single image ad on desktop.
Example of a single image ad on mobile devices.
Single image ads support all levels of full funnel marketing. This ad format might be used in a variety of objective-based advertising campaigns, including: