Carousel image ads are a Sponsored Content ad format that displays in the LinkedIn feed. Ads display multiple images in succession in a carousel-style format. You can also add an optional Lead Gen Form. Videos can’t be added to carousel image ads.
Before creating a carousel image ad, create a new campaign and select brand awareness, website visits, engagement, website conversions, or lead generation as the objective. You can also create new ads for an existing carousel image ad campaign by editing your campaign.
To add a carousel image ad to your campaign, you can either create a new ad or select a previously created ad by browsing existing content.
Create a new ad
To create a new ad:
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Go to the Ads in this campaign page in Campaign Manager.
- New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings.
- Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Ads in this campaign page.
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Click Create new ad.
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Enter a name for your ad. The name only appears in Campaign Manager.
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Add Introductory text and a Destination URL.
- If all the cards of your carousel image ad should be directed to the same destination URL, select the checkbox below the field.
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Create cards for your carousel image ad.
- Click the
Upload icon in the upper-left corner of each card to upload an image. - After an image is uploaded, click Crop to reformat. You can zoom in and out, straighten an image, or rotate it 90 degrees. Click Crop again to save.
- You must have a minimum of two cards. You can’t have more than 10 cards.
- You can’t add individual card destination URLs if you selected to use the same destination URL for all cards.
- Use the
Reorder icon on the right side of each card to move cards as needed.
- Click the
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If you selected lead generation as your campaign objective, complete the Form details section.
- Use the dropdown menus to select a Call-to-action button and Form. You can select a previously created Lead Gen Form or create a new Lead Gen Form.
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Click the Save ad button in the lower-right corner.
- Once your ad is saved, you can't edit the carousel cards.
- Ensure the Add to campaign checkbox is selected to add your new ad to the current campaign.
Browse existing content
To select a previously created carousel image ad:
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Go to the Ads in this campaign page in Campaign Manager.
- New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings.
- Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Ads in this campaign page.
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Click the Browse existing content button.
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Select the checkboxes to the left of the ads you’d like to add to your campaign.
- Ads are sorted by most recently created. You can use the search bar to find ads by name.
- To crop uploaded images in existing content, you must duplicate your ad.
- You can remove ads from the library of existing content by selecting the ad and clicking the Remove from library button in the lower-right corner.
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Click the Sponsor button in the lower-right corner.
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If you selected lead generation as your campaign objective, you’ll need to associate a Lead Gen Form with each ad in your campaign.
- From the Ads in this Campaign page, click Associate a Lead Gen Form below the ad name and details.
- Use the dropdown menus to select a Call-to-action button and Form. You can select a previously created Lead Gen Form or create a new Lead Gen Form.
- Click the Save button in the lower-right corner.
After creating or selecting ads for your campaign, you can:
- Duplicate, preview, edit, manage tracking, or remove an ad by clicking the
More icon to the right of the ad. - Choose your ad rotation options by clicking the
Gear icon to the right of Ads in this campaign.
When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings.
Here's a tip
Only Page super and content admins can disable, delete, or reply to comments as the Page on your carousel image ads.
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