Conversion tracking must be enabled to utilize this objective.
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Single image ads
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Carousel image ads
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Video ads
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Text ads
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Message ads
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Spotlight ads
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Document ads
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Maximum delivery (Automated)
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Manual bidding (Enhanced)
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Landing page clicks
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Impressions
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Sends (Sponsored Messaging ad formats only)
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Performance metrics
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Engagement
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Conversions
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Bid and Budget
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