Share videos with more people through the Video views ad objective. These advertising campaigns encourage customers to find out more by watching your videos. This objective is in the middle of the marketing funnel, which engages your targeted audience.
To support your goal of getting more views, we only surface the Video ad format for this objective.
Video Views campaigns automatically select video views as the optimization goal. You’ll be able to choose from the following bidding strategies:
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Maximum delivery (Automated)
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Cost cap
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Manual bidding
You can also change the optimization goal to impressions. If you change the optimization goal, only manual bidding is available.
Getting your videos seen is the key result of the Video Views ad objective. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
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Performance metrics
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Engagement
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Conversions
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Bid and Budget
You can also view demographic data about members who are interacting with your ads.
Learn more