Tremendous

A ton of companies are offering prospects gift cards if they book a demo. But does that actually work? We tested it. We offered prospects different denominations - some were offered a $50 incentive, some a $100 incentive, and some a $105 incentive. The results were suprising. Offering any gift card to prospects, regardless of how much they were worth, improved lead quality significantly. Cost-per-lead went down by a whopping 81%. Incentives more than doubled response rates. And most importantly: incentives boosted LinkedIn form submissions by an average of 118%. We saw this positive effect across the board. It didn't matter whether we offered $50 or $100. So, if you're not already offering incentives to prospects who book demos, it's time to hop on the bandwagon. In our experience, it's a good strategy that delivers real results.

Fraud in the class action space has reached catastrophic new heights. In a new article, Tremendous CEO Nick Baum delves into how fraud has evolved from the small-scale grifts of the past to the large-scale, organized cybercrime attacks we're seeing today. Advanced crime rings stand to make millions of dollars off class action cases. Manually trying to discern who is a legitimate claimant and who is a bad actor is a nightmare for legal administrators. But there is a way legal administrators can put an end to it. Read the article for a look into our new solution.

This Spring marks a milestone: we’ve won our most G2 badges ever, clocking in at 11 awards total. We’re proud of G2 badges because they’re based on how much value users are getting from our platform. They’re based on your honest feedback, rankings, and reviews. Thanks to our customers and users for all 661 reviews, and the 4.8 star ranking. 

Customers who join loyalty programs make 30-60% more repeat purchases than those who aren't members. With a great loyalty program, you can increase customer lifetime value by 6.3X. But there's a massive gulf between middling loyalty programs and the ones that achieve significant ROI. We break down the differences in the article below.

Calling all #IIEX attendees: Want to put a stop to incentive fraud? Today at 11:25 am, Prateek Mehta, Product Manager at Tremendous, takes to the Red Stage to talk about how to minimize fraud in market research. Tune in to learn how to save money by reducing fraud while maintaining a smooth recipient experience for the people who actually earned their incentive.

Employee incentive programs can backfire. That means you could end up paying to make your employees feel worse. If your employee incentive programs are mottled by inconsistency, favoritism, misaligned rewards, or unnecessary competition, they may cause employees to feel demotivated. We asked HR expert 🏡 Kim Rohrer how to avoid the unintended consequences of incentive programs. She offered actionable recommendations for making sure everyone on the team feels valued, seen, and appreciated.

Introducing: Tremendous fraud prevention Paying out fraudsters is a waste of money, and spending hours trying to fix the problem yourself is a waste of time. Our fraud prevention feature, launching today, uses AI to detect fraudsters across emails, devices, and IP addresses. Customize the ruleset in just a few clicks to detect fraud for your industry and use case. In the 3 months since pushing it live to our small pool of beta testers, it's detected and blocked $100K+ in fraudulent transactions. The feature is free, and available to enterprise customers today (rolling out to everyone else over the coming months). We're thrilled to be the only rewards, incentives, and payouts platform that offers built-in fraud detection and prevention.

Cint + Tremendous Cint, one of the largest consumer networks for market research, is now using Tremendous to send incentives to its millions of respondents. You're already using Cint to instantly survey respondents in more than 130 countries. Now, Tremendous will ensure respondents can redeem their incentive fast, in whatever form they prefer. Cint's research participants can choose from more than 2,000 redemption options just about anywhere in the world. Tremendous automatically serves up locally relevant options and handles currency conversion and translation. For free. 

“We were able to integrate seamlessly with Tremendous’ API." SparkPlug is an app that rewards frontline workers for doing their best work. When it came time for them to find an incentives partner to reward employees for hitting sales targets and winning contests, they needed a platform with: 📱 An intuitive UI: The platform had to be easy to understand at a glance, so users could open the app, hit redeem, and get back to business. ⚡️ Customizable elements: SparkPlug wanted to brand incentives with their colors, logo, and messaging 🔌 A simple integration process: At the time, SparkPlug was a small team. They needed a partner that offered developer-friendly, straightforward docs and a killer API. Check out SparkPlug's full story below.

Our CEO Nick Baum recently spoke with Lyssna to discuss tips for calculating the right incentive amount to pay research participants. Check out his advice below.