A ton of companies are offering prospects gift cards if they book a demo. But does that actually work? We tested it. We offered prospects different denominations - some were offered a $50 incentive, some a $100 incentive, and some a $105 incentive. The results were suprising. Offering any gift card to prospects, regardless of how much they were worth, improved lead quality significantly. Cost-per-lead went down by a whopping 81%. Incentives more than doubled response rates. And most importantly: incentives boosted LinkedIn form submissions by an average of 118%. We saw this positive effect across the board. It didn't matter whether we offered $50 or $100. So, if you're not already offering incentives to prospects who book demos, it's time to hop on the bandwagon. In our experience, it's a good strategy that delivers real results.
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I help sales professionals master the craft of sales by transforming the inner game // Founder of Alluviance // Formerly @ Outreach, Microsoft, & DocuSign // Host of The Rising Leader podcast
The past 5 years I have a 60% reply rate on this 3 step "Prospect gone dark" sequence. 2 weeks ago I got some serious sh*t when I posted the 1st template on LI, so I made some edits. Here it is + the final 2 email templates ๐ FUP #1: Subject: any response would be appreciated Hi <insert name>, Doing due diligence in my follow-up as I haven't heard from you in regards to x, y, z problem. I've made a couple of attempts at reaching you since our last discussion and haven't heard anything back. A quick response would be very much appreciated.. Thanks, <Sender> FUP #2: Subject: Thanks & Best of Luck Hi <insert name>, I've made several attempts at reaching you over the past several days - haven't heard anything back.ย At this point, is it safe to presume you're no longer interested in <insert your solution> for solve x, y, z problem? If at some point in the future you are interested in solving x, y, z problem, please keep us in mind. In the meantime, I wish you continued success and the best of luck! **Insert optional coffee gift card to see if they engage** FUP #3: Subject: Are you still with {company name)? **Nothing in body** -------- Ps - Prospects going dark is such a common part of sales, it's happens to literally the best of the best so don't take it personally. Sometimes it's worth following up, sometimes it's not. It really depends on your segment (i.e. SMB vs. Enterprise), your product, and so many other factors. But I'm just out here trying to uplevel as a sales professional๐ #salesย #outboundย #leadershipย #salestraining
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๐ซ Stop DMing me on LinkedIn! No, I don't want a Starbucks gift card to Zoom with you. Everyone hates these copy-paste messages in your LinkedIn inbox from random people trying to get you to chat about their service. I get hundreds and almost never respond (My responses are not "warm"). The messages aren't the problem. The real problems here are ones that companies are trying to solve when they message you, but they are terrible at it. Get to the point! Tell me how you can help me: 1. Increase Productivity: Reach more clients which increases revenue and allows me to hire more incredible people. 2. Improve QUALITY: Make my CX better which reduces failure and also lowers cost while delighting my customers so they refer new business. 3. Enhance Image: Build awareness that I create value in order to become a trusted advisor to my clients so that I can support them as a Partner with my products and services to solidify a long-term relationship. Iโve never tried to sell anything that did not genuinely focus on solving real needs for my clients. That's how we operate at @Mpowersourcing, focusing on lead generation, digital marketing, and more, but that's not the point here. If you need help: Getting more clients, improving your online presence, or finding out how to make your clients happier with your service, schedule time with me and maybe I can help. #LeadGeneration #DigitalMarketing #BPO #solutionselling
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Save yourself from spending 13+ minutes following up after all your sales calls with this post-call email template. Or, worse, not sending anything after your sales calls at all... ๐คฆโ๏ธ Being in sales is getting harder by the day, especially over the past 1-2 years. Budgets are too tight, and products/services are too competitive. And most likely you're not the only one that your prospects are talking to. Simply put โย You need to stand out. And you need to follow up after your sales calls. It's just part of the game. So, to make it easy โ I've created an easy post-call email template and use it for every sales call with a next step: 1๏ธโฃ Subject: 3 to 5 words: Follow up - {{2-3 words on topic discussed}} ie "Follow up - Pay-Per-Qualified-Meeting Lead Gen" 2๏ธโฃ Simply thank them for their time. Enough said. ie "Hi {{first_name}}, thanks for your time today." 3๏ธโฃ Recap the topics discussed so you can show them that you understand their situation and how you might be able to help. PS โย Last dash is optional. Mention pricing mentioned, a gift card/item promised, etc here. ie "As discussed, you can expect: - to alleviate your lack of outbound-generated lead flow - 5-15 pre-qualified sales meetings per month based on your use case - $A-$B set up + $X-$Y per qualified meeting, fully guaranteed" 4๏ธโฃ If your company records meetings with tools like Fireflies.ai or Gong, share it with your prospects in case they want to rewatch it or share it with their colleagues. ie "Meeting record: {{meeting recording link}}" 5๏ธโฃ Show your prospect that you're there for them. And address anything they need from you so you can increase the likelihood of them showing up to the next call. ie "Let me know if you have any questions or concerns. Talk to you Monday." Try it out, Spencer P #emailtemplate #spencersellstech
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Having a growing email list of quality subscribers is the secret to how most large brands scale (its not ad's like the rest of the gurus make you think) The challenge is, customers these days know the value of their data and don't give it away as easily as they once did. So it gets harder to grow your subscribers. I like to think of growing your email list like a transaction, you have to give something to get something. When you donโt have anything to offer in return for someones email, the chances areโฆ they wonโt sign up! So when you are planning on growing your email list, remember to have an offer in place that can be seen as an incentive to the consumer. This can be done by extending your sign-up discounts over three key offer areas to generate more interest. For example; straight discounts, gifts or giveways, or even joining loyalty programs. Don't always think that you have to give a discount in exchange for an email address. If you feel like getting the numbers is hard, try different sign-up discounts over each of the key offer areas to see what brings you the most email sign-ups.ย
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A Specialist At Crafting Efficiencies For Your Business - Crazy Mom Supporting Students In Need At School
Every year between Thanksgiving and New Yearโs we are signing up for those 15% discounts on the products and solutions we think our friends and families would enjoy as gifts. ย Have you ever stopped to consider just how many emails and touch points you as a consumer are receiving on any given day? Well let me tell you, IT'S A LOT! ย It overwhelming really. ย Moreover, this is just on the personal shopping level. ย Now imagine what this also looks like to your B2B and B2C business outreach while going after that last sales opportunities to boost your yearend quota. ย Ah, yes. ย This is happening, and every year! It works until it doesn't............. Read on for stats and tips for a successful 4th quarter email campaign.
3 Strategies for Avoiding Email Fatigue in the New Year | RRD
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Referrals from satisfied customers are some of the most powerful and effective ways to grow your business. But Don't leave it to chance - proactively reward your happy clients for spreading the word. Offer them discounts, credits or gift cards for every new referral. For example, an #Accountant would thank referrers with $20 coffee gift cards. Make it beneficial and easy for them to share your brand with their networks. Encourage referrals, reward your fans! Want your social media to blaze a trail? ๐๏ธ Like this post and follow @GetSocialFire for trailblazing #SMMTips & #SocialMediaStrategies.
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One more day until INBOUND! We're doing a special give-away. Follow these steps for a chance to upgrade your brand or win a $500 Amex gift card. Here's how: - Spot our Grayson Sky crew's blue tracksuits & scan the QR code on the back. - For an extra chance to win, snap a pic with us, share it on LinkedIn, and tag it withย #GSSalesSync. Grayson Sky isn't just a HubSpot Partner; we're all about leveling up sales, making the most of HubSpot CRM, and crystal-clear analytics. We can't wait to connect at Inbound! Christina Kay, MBA and Troy Sandidge #INBOUND23ย #GSSalesSyncย #HubSpotย #GraysonSky Brian Whitney | The Shark
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Want to know how to increase your Toggle sales by 200%? ๐ฅ Well London Brasserie did exactly that! They are made up of 5 amazing venues around London dating all the way back to 1972 and have kindly shared their story of success when it comes to Gift Card Sales. They had 3 main points on how they increased their average top- up per card from ยฃ40 in 2022 to ยฃ80 in 2023 ๐ค: ๐ Prominent Placement: London Brasseries made sure their gift cards page took centre stage in the main menu of all their websites, ensuring every visitor knew about their tempting Toggle offerings. ๐ง Strategic Email Marketing: They whipped up some serious email magic, slipping in gift card promotions at the end of every mailer. Just like slipping a secret treat into every inbox, maximising exposure to their audience. ๐ Cross-Platform Promotions: Before key celebrations like Black Friday and Mother's Day, they coordinated their comms to their audience with vouchers across every platform imaginable - mailers, social posts, web banners - you name it, they did it! At Toggle we are always sharing tips and tricks on how you can maximise your Gift Card sales just like London Brasserie did so well done to everyone involved ๐ If youโre looking for a new stream of prepaid revenue this Summer then feel free to pop me a message ๐ https://lnkd.in/e9DkExdQ
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#TestimonialTuesday ๐ฌ It's not tooting our own horn if someone else says it! ๐ Thanks to our terrific client at the just concluded #IACP trade show (Chiefs of Police) for these kind words. Our client hoped to increase leads and gather important booth visitor data. Mission accomplished! ๐ Exhibitors always ask us how they can increase their lead count and collect more insightful data. Here are some of the best tactics: โก๏ธ ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ ๐ญ๐ก๐ ๐ญ๐ซ๐๐๐ ๐ฌ๐ก๐จ๐ฐ ๐๐๐๐จ๐ซ๐ ๐ญ๐ก๐ ๐๐ฏ๐๐ง๐ญ. You can use social media, email marketing, or direct mail to invite your prospects and customers to visit your booth.ย โก๏ธ ๐๐๐ง๐ ๐ญ๐ก๐ ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ญ๐จ ๐ซ๐๐ฉ๐ซ๐๐ฌ๐๐ง๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ. You want to have a team of well-trained and knowledgeable staff who can engage with attendees, demonstrate your products or services, and collect contact information.ย ๐๐จ๐ง๐ฎ๐ฌ ๐๐ข๐ฉ!! ๐๐ข๐ซ๐ ๐ ๐ญ๐๐๐ฆ ๐จ๐ ๐ญ๐ซ๐๐๐ ๐ฌ๐ก๐จ๐ฐ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ฅ๐ฌ, such as Brand Ambassadors to do the heavy lifting for you. BAs can scan badges, ask qualifying survey questions, and allow your own staff the freedom to speak with booth visitors and prospects. โก๏ธ ๐๐ฌ๐ ๐๐ง ๐๐๐๐ข๐๐ข๐๐ง๐ญ ๐ฅ๐๐๐ ๐๐จ๐ฅ๐ฅ๐๐๐ญ๐ข๐จ๐ง ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ that allows you to capture and store contact information quickly and easily. These lead gathering apps even include the ability to create multiple choice and survey questions for qualifying prospects. โก๏ธ ๐๐จ๐ซ๐ค ๐ญ๐ก๐ ๐๐จ๐จ๐ญ๐ก ๐๐๐๐๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ ๐๐ฒ ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐๐ง ๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐๐ง๐ ๐ฆ๐๐ฆ๐จ๐ซ๐๐๐ฅ๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐๐จ๐ซ ๐๐ญ๐ญ๐๐ง๐๐๐๐ฌ. Our client opted for demo stations and a professional presenter to deliver the pitch! โก๏ธ ๐๐๐ฉ๐ญ๐ฎ๐ซ๐ ๐ฆ๐จ๐ซ๐ ๐ฅ๐๐๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ ๐ ๐ข๐ฏ๐๐๐ฐ๐๐ฒย that is relevant to your industry, product, or service. You can offer a prize that is valuable, useful, or desirable for your target audience, such as a gift card, a gadget, or a free consultation. โก๏ธ ๐๐ง๐ ๐ญ๐ก๐๐ง ๐๐จ๐ฅ๐ฅ๐จ๐ฐ-๐ฎ๐ฉ or all is naught. ๐ฅบ Sound like a lot? Don't have the time or staff? It's what we do, and when you're ready to talk exhibit strategy, so are we. tpgliveevents.com #EventProfs #ExhibitPlanning #LeadCapture #ExperientialMarketing
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