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A ton of companies are offering prospects gift cards if they book a demo. But does that actually work? We tested it. We offered prospects different denominations - some were offered a $50 incentive, some a $100 incentive, and some a $105 incentive. The results were suprising. Offering any gift card to prospects, regardless of how much they were worth, improved lead quality significantly. Cost-per-lead went down by a whopping 81%. Incentives more than doubled response rates. And most importantly: incentives boosted LinkedIn form submissions by an average of 118%. We saw this positive effect across the board. It didn't matter whether we offered $50 or $100. So, if you're not already offering incentives to prospects who book demos, it's time to hop on the bandwagon. In our experience, it's a good strategy that delivers real results.

Gift cards to book sales demos | Tremendous

Gift cards to book sales demos | Tremendous

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