🍻 Cheers to our customer AB InBev on their inspiring, 5-year CDP journey to ~100 million customer records across 42 countries 🍻 “The work we’re doing here isn’t just about generating digital sales, it’s also about getting insights that can change the business.” –Luiz Gama Allison Schiff chronicles their journey from data silos to personalized communications and compliance in AdExchanger ⤵
Treasure Data
Software Development
Mountain View, California 18,525 followers
Create connected customer experiences
About us
Treasure Data empowers the world’s largest and most innovative companies to drive connected customer experiences that increase revenue and reduce costs. Built on a big data foundation of trust and scale, Treasure Data is a customer data platform (CDP) pioneer and continues to reinvent the CDP by putting AI and real-time experiences at the center of the customer journey. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Join Treasure Data’s global CDP community at CDP World (https://www.cdpworld.com/), its annual summit for marketing and data leaders.
- Website
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https://www.treasuredata.com
External link for Treasure Data
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Mountain View, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Data Acquisition, Data processing, Advanced Analytics, Customer Data, Customer Data Platform, Marketing, 360 Customer View, 360 Customer Platform, Data Management, Analytics, Big Data, Business Analytics, Marketing Analytics, Analytics Software, PII, SaaS, CDP, Customer Experience, and Digital Marketing
Locations
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Primary
2440 W El Camino Real
Suite 101
Mountain View, California 94040, US
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500 7th Ave
Office 14C119
New York, NY 10018, US
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Hibiya Park Front
Office 19-115
Tokyo 13, 100-0011, JP
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Aviation House
Office 02A111
London, WC2B 6NH, GB
Employees at Treasure Data
Updates
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🔍 Curious about US data privacy regulations? Check out the eye-opening results from our #DataDebate poll! 📊 Poll Results: How Many Data Privacy Regulations Are There in the US? 🔢 Total States: Turns out, 18 have enacted comprehensive privacy laws as of this month! Surprised? 📌 Effective Laws: 5 are already in effect. ⏳ Taking Effect Soon: And 3 more laws will go into effect in 2024, with 2 starting July 1st. 💬 Share your thoughts on these findings! At Treasure Data, we're committed to helping our customers navigate global data privacy laws. Learn more from our Chief Legal Officer Andy Orr: https://bit.ly/3KAyo1l Stay informed, stay compliant! 💼 #DataPrivacy #DataDebate #PrivacyQuiz
#DataDebate: How Many Data Privacy Regulations Are There in the US? You've heard of GDPR in the EU, but data privacy regulations are evolving rapidly in the US too. Let's put your knowledge to the test! 💬 Share your best guess in the comments!
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🌟 Join Our Exclusive Webinar: Drive Results with AI! 🌟 Ready to unlock the true power of AI? Karl Wirth and Mark Tack , Chief Product and Technology Officer, and Chief Marketing Officer of Treasure Data, will guide you through real-world strategies for success. Key Takeaways: 1️⃣ Establish a trusted data foundation for AI. 2️⃣ Navigate privacy, ethics, and trust considerations. 3️⃣ Leverage AI for impactful marketing and product strategies. 4️⃣ Identify efficiency and profitability gains with AI. 5️⃣ Implement proven techniques for immediate results. 🗓️ Date: July 10th, 8:00 am PDT ⏱️ Duration: 60 mins Don't miss out! Register now and elevate your AI strategy! https://lnkd.in/g79mP77B Who Should Attend: - Marketing and product leaders - Marketing professionals seeking impactful campaigns - IT professionals focused on AI integration Let's dive into the AI revolution together! 💡 #AIRevolution #ActionableInsights #RealResults
From Hype to Reality: Drive Results with the Right Customer Data & AI Strategy
brighttalk.com
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Introducing Treasure Data Live Connect with Zero Copy 🌟 Check out our new feature that goes beyond zero-copy integration to drive efficient data movement for enterprise customers: 0️⃣ Zero Copy: Access, activate, and share data stored in your data warehouse with Treasure Data CDP with no persistent copy and no ETL. ☁️ Easy Sync: Copy multiple tables from your data warehouse into Treasure Data seamlessly. Excited to see how Live Connect can simplify your data movement, help control costs, and streamline security governance? Read more: https://bit.ly/3RoSvDq #ZeroCopy #DataIntegration #CDP
Introducing Live Connect: Simplify data movement between your data warehouse and Treasure Data
blog.treasuredata.com
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🔥 Make the Most of Every Moment with Real-Time Personalization 💡 🚀 Discover Our Latest Capability: Unlock the power of real-time personalization on your company website, your store's point of sale system, or your customer support operations. This cutting-edge capability (now in beta) processes configured events and delivers instant, relevant responses. 🔍 Advanced Configuration with YAML: Server-side integration allows analysts to send data in real time to a customer channel to provide a personalized experience for new or existing users. It's the key to precise and effective personalization strategies. 📈 Real-Time Results with Unified Data: Leverage the latest customer attributes and behaviors in our CDP to create a personalized response for each customer. Dive deep into our documentation to get the lowdown on this game-changing capability. 👩💻 Why Trust Us? With a decade of marketing expertise and a track record of success with companies like Subaru and Sony, we deliver products that drive business value. Ready to take your customer personalization to the next level? Check out real-time personalization now! #TreasureData #RealTimePersonalization #CustomerEngagement #ActionableTips 🎯 #TreasureTipsTuesday
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Introducing "Treasure Trove: The CDP Scoop" - Your Insider's Guide to Customer Data! Hey data enthusiasts! 🎉 Get ready for exclusive insights, product updates, and actionable tips in our new newsletter! Subscribe now for the latest in CDP excellence! 💎 #CDPScoop #DataDrivenSuccess
Treasure Trove: The CDP Scoop
Treasure Data on LinkedIn
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Buyer’s remorse isn’t just for timeshares. If you're considering a new CDP, the 2024 Gartner® Critical Capabilities for Customer Data Platforms is an excellent place to start. This comprehensive report evaluates 17 CDP vendors, diving into 13 critical capabilities and 4 Use Cases. (Spoiler: we’re among the top-ranked vendors in all categories.) Choosing the right CDP is crucial. Make sure your next CDP is a lasting solution for your data, not an impulse buy you’ll regret. Curious to learn more? Check out the full report and let us know – what do you prioritize when selecting a CDP?
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#DataDebate: How Many Data Privacy Regulations Are There in the US? You've heard of GDPR in the EU, but data privacy regulations are evolving rapidly in the US too. Let's put your knowledge to the test! 💬 Share your best guess in the comments!
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Access this content and more in the LinkedIn app
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Treasure Data reposted this
VP, General Manager - DTC Wine & Spirits at Constellation Brands (Ecommerce, Hospitality, Loyalty) and Executive Sponsor and Ally, Stellar Pride Business Resource Group
What a great Day 1 at the Gartner Marketing Symposium Xpo in Denver! Had the honor of joining Mark Tack CMO of Treasure Data for a Fireside Chat with @elizabethwright to discuss The CDP and AI Journey. Shared lessons learned on implementing and utilizing Treasure Data, a best-in-class customer data platform (CDP), and driving value with impactful use cases. Excited to continue infusing AI into our strategies moving forward. Gartner #GartnerMKTG Constellation Brands #worthreachingfor Gautham Sunkara Anushil Kumar
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Treasure Data reposted this
Treasure Data Launches AI Bootcamp for Marketing and Product Pros Know more:- https://lnkd.in/d4mwjVCQ #treasuredata #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube
Treasure Data Launches AI Bootcamp for Marketing and Product Pros
https://www.martechcube.com