mParticle

Thank you to everyone who attended our breakfast event with CACI International Inc at the iconic Gherkin! We had an insightful discussion with easyJet, NOWTV, and our own Robin Geier on transforming enterprises through the intelligent use of data across the customer journey.

Don't miss out on MACH THREE in NYC, happening on June 17th & 18th! This event is your key to shaping your MACH strategy with insights from industry leaders and real-world success stories. Register now: https://lnkd.in/g3Qxmxr5. MACH Alliance #MACHTHREE #composablecommerce #techconference #MACH

We're attending MACH THREE from June 17-18th in New York - will we see you there? Event info: https://lnkd.in/eg5bBmba. More about mParticle's membership of MACH Alliance here: https://lnkd.in/d_ssfgVg.

Some of our mParticle teammates in San Francisco got together for lunch yesterday! As a fully-remote workforce, it's always a joy to get together in person. 💜 Looking to join a global remote team? We're hiring! See our open roles here: https://lnkd.in/gzZb47S6. #Hiring #TechJobs #RemoteWork #RemoteJobs #HiringNow #LoveWhereYouWork

mParticle has been welcomed into the MACH Alliance as one of the first Customer Data Platforms (CDPs) to join this prestigious group. This membership not only showcases our commitment to modern, composable technology but also sets a new benchmark for what enterprises should expect from their data management platforms. Learn more about MACH and what this means for mParticle here: https://lnkd.in/d_ssfgVg. #MACHAlliance #MACH #CDP #CustomerDataPlatform

Join us at Customer Relationship Management Conference (CRMC) on May 20-22 in Chicago! Stop by our booth, and learn how mParticle transforms customer data into customer joy. Learn more: https://lnkd.in/gYyUbeEJ. #CRM #CRMC #CRMC24

Join Stefania Olafsdottir, Co-Founder and CEO of Avo, and our very own mParticle CEO, Michael Katz, on May 15th for a panel discussion exploring what it takes to build a robust customer data asset, why it’s essential to ensure data quality upstream, and how Avo and mParticle together enable next-level data quality. May 15th at 4:30-7:30pm ET Dear Irving on Hudson Rooftop Bar, New York, NY Register here: https://lnkd.in/gwqHvUet.

Here's exactly how the team at JOE & THE JUICE used mParticle: 🤝 Loyalty app initiatives Joe & The Juice’s app loyalty initiative delivered exceptional results, boasting a remarkable 75.5% increase in revenue compared to previous years. By creating tailored marketing campaigns through mParticle, they enticed customers to return with personalized offers. They discovered that the moment a known customer starts using the app, their purchase frequency increases 2.4x and their spending boosts by 2.7x. 🎯 Targeted marketing campaigns Joe & The Juice ran targeted marketing campaigns with mParticle. For example, one campaign targeted customers who made more than three purchases in 30 days, segmented them into affinity audiences based on their purchase habits, and then crafted targeted campaigns for them. This yielded 74% open rates and 5.5% click-to-open rates, both higher than industry averages. ☕ Market testing Joe & The Juice used mParticle’s segmenting abilities to run market testing campaigns. For example, they decided to introduce new coffee beans in select markets. Using mParticle's capabilities, they delivered highly-targeted messages to select customer segments based on store visits. This enabled them to test in a controlled environment and collect valuable insight from their customers Learn more: https://lnkd.in/gMbWh7qS.

We’re excited to join Braze for Braze City x City London tomorrow. If you're attending, we would love to connect! Learn more: https://lnkd.in/gT7rfbFM.

🚀 Today we welcome 5 more members to the MACH Alliance community! mParticle: an AI-powered, real-time Customer Data Platform that powers the entire customer data stack by combining data quality and compliance protections with insights and predictions. Coveo: provider of AI platforms that brings AI-Search and GenAI to every point-of-experience across the enterprise, enabling personalized digital experiences that drive business outcomes. Marketplacer: Global SaaS platform that empowers B2C and B2B enterprises to launch and scale digital warehouses and extend their range without the need to hold or own inventory. Iterable: AI-powered cross-channel communication platform that helps organizations activate customers with interactions at scale. With Iterable, organizations drive growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time. Creative Force: Platform for creative content production, empowering retailers, brands, and commercial studios to consistently deliver e-commerce and editorial images, video, and copy on-time and at-scale. Visit our website for a full list of MACH members, and more information on MACH certification and how to apply. https://machalliance.org/ #MACH #MACHcertified