SHEIN Distribution Corporation

Thanks to the FASHINNOVATION team for a fantastic event! SHEIN was honored to participate in the 3rd Annual Miami Talks, where two local designers from the SHEIN X Designer Incubator Program, Bojana B. and De Johnea Thorpe, sat down with WPLG's Alex Finnie to discuss their careers in fashion, their experience with the SHEIN X program, and their advice for other aspiring designers.

We love seeing Tampa-based fashion designer De Johnea Thorpe in the headlines! She spoke with Tampa Bay Business Journal about unveiling her seventh collection with the SHEIN X Designer Incubator Program and the benefits she has seen for her business.  ✨ "Being an independent designer has so many challenges, and producing garments can be quite costly. This program is a beautiful process because it gives you a lot of control," says Thorpe. She reflected on her younger years when her mom bought her a sewing kit, "I would make little pieces and try to sell them to my friends, and I would go to thrift stores and buy wedding gowns and try to make them into something." ✨ To read the full story, visit: https://bizj.us/1qldp6

Did you know that Asian Americans are the least likely to feel a strong sense of belonging in the U.S.? The 2024 STAATUS Index reveals that due to discrimination and lack of representation, only 38% of Asian Americans completely agree they belong, and even fewer feel fully accepted. The STAATUS Index survey conducted by The Asian American Foundation serves as the leading national study of American stereotypes and attitudes toward the Asian American, Native Hawaiian and Pacific Islanders (AANHPI) community. Launched in 2021 in response to the rise of anti-Asian hate, TAAF works tirelessly to reverse the longstanding under-investment in the AANHPI community and address the root causes of hate and discrimination.    This month in celebration of Asian American and Pacific Islander (AAPI) Heritage Month, SHEIN is thrilled to highlight the vibrant creatives and culture of the AANHPI communities. Through the newly announced SHEIN X Sriracha collection, we are featuring designs from seven independent artists who are part of the SHEIN X designer incubator program. By shopping the SHEIN X Sriracha collection, customers will not only be adding unique pieces to their wardrobe—they’re also supporting the incredible work of The Asian American Foundation (TAAF). To learn more about TAAF, visit: https://www.taaf.org/ 🌶 To view the collection and learn more about the designers, visit: https://lnkd.in/gXrUHejt

💍 Cue the wedding bells! We’re gearing up for an unforgettable Memorial Day Weekend with the SHEIN Love Chapel! This will be SHEIN’s first wedding-focused pop-up experience, where 30 lucky couples will get the chance to be "Vegas-hitched" (non-legally binding) by none other than "Love Is Blind" season one fan-favorites, Lauren Speed-Hamilton and Cameron Hamilton. These special ceremonies will be held in the heart of Las Vegas, with couples dressed in complimentary wedding attire sold on SHEIN. Lauren and Cameron shared their excitement: "We are so honored to be playing a special part in the SHEIN Love Chapel experience by officiating commitment ceremonies for eligible couples in a city that holds a special place in our hearts. Having renewed our vows in Las Vegas last year, we're thrilled to extend that same love and joy to other lucky couples, making their day just as memorable." Plus, SHEIN will be hosting a retail pop-up store where fans can shop a variety of wedding-inspired merchandise including bridesmaid dresses and bridal gowns in inclusive sizing. The shop, located at Fashion Show Mall on the Las Vegas Strip, will be open from 9 a.m. to 9 p.m. PST on Saturday, May 25, and from 10 a.m. to 7 p.m. PST on Sunday, May 26. To learn more about SHEIN's affordable wedding-focused offerings, check out this recent piece from CNN’s Parija Kavilanz: https://lnkd.in/giqg4sMc

🌟 Meet Tygerian Lace, Nayik Rodriguez, and Isha Kadijah 🌟 These talented fashion designers from the Washington, D.C. area sat down with us recently to share their background and how they got involved with the SHEIN X designer incubator program. Isha shared, "One day while taking a class in entrepreneurship, I decided I wanted to create my own business. I got involved with the SHEIN X program when I was at least 3 collections in. I applied and luckily I got an answer within the next 2-3 days that they accepted me!" Discover more designer stories: https://lnkd.in/gbDp9t69

For the first time, designers from the SHEIN X Designer Incubator Program have launched collections made from rescued fabrics as part of SHEIN’s partnership with Queen of Raw, a global circular economy technology company whose flagship software, Materia MX, specializes in solving supply chain’s excess inventory issues for the world’s largest companies. ✨ "We knew that SHEIN would be a perfect partner to help Queen of Raw scale a rescue initiative for the world's deadstock," said Founder and CEO of Queen of Raw, Stephanie Benedetto. "We're thrilled to be able to get these rescued and beautiful fabrics into the hands of some incredible designers from SHEIN's incubator program." ✨ To bring this collection to life, SHEIN worked with six talented SHEIN X designers, Christian Caldwell, De Johnea Thorpe, Rajvizithi singh, Ngozika Okeke,PhD(c), Mel Dorey, and Daniela Ricciardelli, who designed 30 stylish pieces created to delight SHEIN shoppers and pave the way for a more circular fashion future with a lower environmental impact. Learn more: https://lnkd.in/gznWVJPM

We're proud to spotlight two talented Tampa-based designers from the SHEIN X Designer Incubator Program, De Johnea Thorpe and Danielle Brion 💞 Catch them on a recent segment on WTSP-TV's Great Day LIVE Tampa Bay, where they each spoke about their journey to becoming a SHEIN X designer, their collaborative experience with the SHEIN team, and the inspiration behind their designs. "My style is for the lady that's confident and loves to be the center of attention," De Johnea shared. 

What a ride it's been! Another incredible year at Stagecoach! Check out these scenes from our time there 🌵 📸 For our third consecutive year we welcomed thousands of fans to the SHEIN Saloon. We couldn't be more grateful for the incredible energy and support. There were a variety of fun experiences for guests including Accessories Giveaway, Cowboy Karaoke, Line Dancing Sessions, a Mirrored Bull Photo Moment, Personalized Bracelets Station, along with Lounge & Bar Watering Hole. Thanks to the entire SHEIN team for making this event so special!

The SHEIN return process just got easier for customers in the continental U.S.! We’re thrilled to announce our partnership with Happy Returns, a UPS Company, to implement in-store returns across 300+ Forever 21 retail locations.   The process is simple and hassle-free. A QR code is generated through SHEIN’s returns portal for the shopper to use, which is then scanned at Forever 21 followed by a quick verification by a store associate ensuring the correct item is returned. Plus, here’s an added perk: Shoppers will receive a same-day discount on their next Forever 21 purchase!   "We are always looking for new ways to optimize the shopping experience for SHEIN customers – from speedier delivery to easy returns," said George Chiao, President, SHEIN U.S. "Happy Returns has pioneered a seamless, simple returns model and we are excited to launch this offering across hundreds of Forever 21 stores across the country."   For more info, see full announcement linked below.

We love seeing our content production team in the spotlight! 🎥 ✨ SHEIN's Marisa Runyon spoke with Cale Guthrie Weissman at the Modern Retail Commerce Summit, where they discussed the evolution of SHEIN's content strategy. Marisa dove into her team's top priorities for 2024, which include creating timely and engaging content that resonates with SHEIN customers and showing products from a wide range of sizes and styles. ✨“I feel very strongly, and I think any marketer would, that your brand voice needs to reflect your consumer,” Runyon said. “It was very easy for us to see who our consumers were because they are on the internet talking about our brand.” ✨  Check out the full article from Maria Monteros, linked below!