Quantcast

Will you be attending Digiday's #ProgrammaticMarketingSummit? The Quantcast team is thrilled to announce that we'll be attending in person, and we can't wait to connect with you! Don't miss out on our session on how #Quantcast can help you leverage AI to solve for the addressability gap on the afternoon of day 1. Check out the full agenda here and make sure to mark your calendars! See you there. https://lnkd.in/eMCc-WJT #Digiday #DigidayMarketingSummit #ProgrammaticMarketing Shirley Chiang | Michael Sandor | Tiffany SS Lee

We're thrilled to have bagged both the Bronze and the Gold award at the #MARKiesAwards Singapore 2024, in the Most Effective Use of Artificial Intelligence category 🚀✨ It's an honour to be recognised for our efforts in leveraging cutting-edge advertising technology to drive impactful results for our clients EssenceMediacom, PHD, Dell Technologies and Singapore Airlines. 🙌 Thank you to Marketing Interactive for this incredible recognition, and a huge shoutout to our amazing team whose hard work and creativity made this achievement possible! 🌟 #AI #MarketingInnovation #Teamwork Eubin Jhun Amanda Fryers Songhee H. Genevieve Yeep Charmaine Wong Dimitrios Tsakiris Huin Ling S. Jonathan Goh Amanda S. Anurag Chavhan Advait Kulkarni Sheikh Jarhom David H. Rachel C. Phoebe Long (龍佳韻) Shermaine Pang

Join us for Distilling the Addressability Gap with April Jaffe and Michael Sandor! RSVP now to secure your spot for exclusive thought leadership, networking, and distillery tour and tasting. 🎟️ 📅 Date: Thursday, May 2nd 🕒 Time: 6 - 9 pm 📍 Location: ASW Distillery (Atlanta, GA) In an era where precision and relevance are paramount, understanding the Addressability Gap is crucial for marketers, advertisers, and digital strategists alike. https://lnkd.in/gEbaSEnY

With half of the web already cookieless 🚫 🍪, advertisers are seeing diminishing results from their programmatic ad spend. But there’s a huge opportunity now for advertisers to take advantage of innovative solutions that use AI to improve outcomes and create better ad experiences. Read the latest ADWEEK guide to learn how to build a cookie-free strategy that enhances addressability and enables effective measurement. https://lnkd.in/d8xb7Zqy

General Motors' Hass Khalife is focused on the future of MarTech! With the boom of artificial intelligence, Hass huddled up to explore the next transformative innovation set to tackle the market. With his moderator, Quantcast's Shannon Marcangelo, they discussed how innovations like AI and machine learning revolutionized strategies, ushering in an era of hyper-personalization and customer-centric marketing at our Sports Marketing Upfronts during the National Football League (NFL) Draft hosted by Rocket Mortgage in Detroit! 📢 SUBSCRIBE to our YouTube Channel to get all the latest stage content, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #Sports #SportsMarketing #SportsMarketingUpfronts #NFL #NFLDraft #Detroit #RocketMortgage #GM #GeneralMotors #FutureofMarTech #MarTech #Quantcast #AI #MachineLearning

Three months since Google began its Protected Audience experiment, the results are coming in – but are they enough for advertisers to prepare for cookie deprecation day? Amit Kotecha, CMO at #Quantcast, has crunched the numbers and gives his verdict. Read the full article on Performance Marketing World https://lnkd.in/gkrvvJs5 #CookielessFuture #PerformanceMarketing

Marketers have been warned for years to get ready for the #cookieless future. Well, now it's the cookieless present, and a surprising number of companies are still unprepared. This new guide created by the ADWEEK Branded content studio and Quantcast -- "Mind the Addressability Gap" -- is a good place to start, with answers to the most pressing questions about building a cookie-free strategy for the open web.

Industry experts react to the Q1 2024 IPA Bellwether Report, including insights from LiveRamp, The Trade Desk, The Times, Kantar Media, Tripadvisor, Quantcast, Permutive, HubSpot, Adform, INCRMNTAL, RTB House, PrimeAudience, Medialab Group, EXTE, Cedara, and OSSA. Read what they all had to say via the link in the comments

'Brands still relying on cookies to target ads are fishing in a shrinking pond' - Jyoti Rambhai brings you PMW's The Pulse. Google’s cookie deprecation has been the hot topic of conversation this year, with many questioning whether the industry is ready after it got underway in January for 1% of Chrome's users. In this article, available to registered subscribers for 24 hours (link in the comments), PMW’s Premium Content Editor, Jyoti Rambhai, discusses why advertisers still using cookies to target ads are missing out a significant proportion of their audience. With insights from Lauren Ogúndèkó KINESSO Frazer Locke Amazon Mohini Lakhani The Kite Factory Stuart Colman The Trade Desk Jamie Toward Teads Amit Kotecha Quantcast #cookieless #targeting #chrome #google #amazonads #cookiedeprecation #personalisation #privacy

At Ad Club's 2023 Student Day, Quantcast, one of our fantastic returning sponsors, hosted a booth and offered a prize for four students to attend a job shadowing and mentorship program. The four prize-winning students just participated in a two-day program in which they learned a great deal about working in the ad industry.   Jill McDonald, one of the Ad Club's favourite volunteers (and the new President of M&K Media) wanted to give a shout-out to Quantcast and their continuing Ad Club/student support. Said Jill, "I'd volunteered to be a judge for the Dragons' Den portion of the Quantcast day during which students presented a case, we judged the two groups, and chose a winner."   Both cases were fabulous; Team Humber and Team Centennial did a great job! I’ve attached a pic here of the students, the Quantcast team, Heidi Giggie and Jill McDonald (aka me)."