Proxima

One of the best parts about building Proxima over the past two years is developing strong relationships with our partners 🤝 Learning from our customers and getting their feedback is integral to improving our product. It's a win-win virtuous cycle. A real-world example of this: When we first got on a call with Ashvin Melwani, Co-Founder & CMO at Obvi, he was skeptical. We don't blame him. Creative is king, after all, and we were proposing a radical alternative to "best-in-class" paid media strategies. But, like all good marketers, Ash was open to an A/B test. Fast forward to today, Proxima's AI Audiences fuel 60%+ of Obvi's Meta ad spend. It's tempting to just go broad or toss your entire budget into ASC. But, relying wholly on Meta's in-platform targeting and constantly testing new creatives is expensive, time-consuming, and won't work for everyone. But don't just take our word for it. Here's what Ash had to say about using our audiences 👇 PS - we're offering a free 30-day trial if you'd like to give it a test drive.

One of the big mistakes I made as a founder last year: Getting so excited about building sexy AI tech I almost lost track of what our customers really want. 2023 was an exciting time in AI. Tools like ChatGPT and Dall-E hit the mainstream. Every major tech company was adding AI assistants and chatbots. Add in the fact that Proxima was heading into our Series A fundraise… I'll admit it, I got swept away. Started dreaming about aspirational tools with: → Longer execution timelines → More perceived value for our customers → Bigger potential payouts on our end We have a vision for a revolutionary AI-powered marketing solution. (That's all I'm saying – I don't want to give the idea away 😉) But I got so excited, I missed the major flaw in my plan: What DTC operators want today is *way* simpler. I was so focused on building something massively ambitious… That I forgot our real North Star: Following the customer signal. I'm not the first founder sidetracked by an exciting new idea. And I need to shout out my incredible team for getting me on track again. When I was talking about boundary-pushing tech… they were pushing back: "I hear you. But *this* is what our customers are actually telling us they need now and will pay for." Their honesty – and, I'll be real here, their occasional frustration with me – Brought me back down to earth. And reminded me why I started this business: To help founders build thriving businesses and avoid the pain of shutting down something they've poured their hearts and souls into. The best way we've found to achieve that (so far)? Using AI lookalike audiences. Proxima, as it is, is an AI platform that leverages lookalike audiences to help consumer brands: - Boost ROAS by 31% vs. in-platform targeting - Lower CAC by 26% vs. in-platform targeting - Unlock 2-3x more ad spend - Scale efficiently + profitably It addresses the major pain points that DTC operators are facing in 2024. It drives better performance so their brands can make it to 2025. Don't get me wrong – Proxima is innovating aggressively. You'll see that AI-powered software solution materialize in a big way in the near future. But today, I'm staying focused on why we're here: To provide a deeply needed service. One that can make a difference now. Thanks again to my team – I truly couldn't do this without you guys.

Proxima Founder & CEO, Alex Song, recently sat down with Advertising Week to discuss all things AI in eCommerce. Topics covered: - Where high-growth brands are placing their bets right now - How to improve ad targeting with aggregated datasets - Why building brand credibility still matters today - What happens after cookies are gone? 🎧 Catch the full pod here: https://lnkd.in/gvzewCcB

One of the best parts about building Proxima over the past two years is developing strong relationships with our partners 🤝 Learning from our customers and getting their feedback is integral to improving our product. It's a win-win virtuous cycle. A real-world example of this: When we first got on a call with Ashvin Melwani, Co-Founder & CMO at Obvi, he was skeptical. We don't blame him. Creative is king, after all, and we were proposing a radical alternative to "best-in-class" paid media strategies. But, like all good marketers, Ash was open to an A/B test. Fast forward to today, Proxima's AI Audiences fuel 60%+ of Obvi's Meta ad spend. It's tempting to just go broad or toss your entire budget into ASC. But, relying wholly on Meta's in-platform targeting and constantly testing new creatives is expensive, time-consuming, and won't work for everyone. But don't just take our word for it. Here's what Ash had to say about using our audiences 👇 PS - we're offering a free 30-day trial if you'd like to give it a test drive.

One of the best parts about building Proxima over the past two years is developing strong relationships with our partners 🤝 Learning from our customers and getting their feedback is integral to improving our product. It's a win-win virtuous cycle. A real-world example of this: When we first got on a call with Ashvin Melwani, Co-Founder & CMO at Obvi, he was skeptical. We don't blame him. Creative is king, after all, and we were proposing a radical alternative to "best-in-class" paid media strategies. But, like all good marketers, Ash was open to an A/B test. Fast forward to today, Proxima's AI Audiences fuel 60%+ of Obvi's Meta ad spend. It's tempting to just go broad or toss your entire budget into ASC. But, relying wholly on Meta's in-platform targeting and constantly testing new creatives is expensive, time-consuming, and won't work for everyone. But don't just take our word for it. Here's what Ash had to say about using our audiences 👇 PS - we're offering a free 30-day trial if you'd like to give it a test drive.

We're just getting started ⚡️

I’m not one for absolutes - but when you start testing new creatives at scale You need to have your process set in stone and stay consistent if you want REAL results. No question. Choose a specific day of the week to set up your tests Launch your tests on a specific day of the week Wait 7 days, find your winners, then rinse & repeat. No matter what is going on with your business, follow this process without fail and you’ll never run out of winners.

3 Shoptalk takeaways we’re still thinking about today 👇 1️⃣ AI has evolved from nice-to-have to necessity Seeing so much buzz surrounding generative AI in eCommerce – especially from leading companies like Meta and Rakuten – was incredibly energizing. From operational efficiency and risk mitigation to personalization at scale, generative AI is quickly working its way into the more critical aspects of modern eCom. 2️⃣ The social commerce renaissance is here… … And AI is leading the charge. Of AI’s many social commerce use cases, product recommendations, social SEO, and enhanced targeting stole the show this year. 3️⃣ Robust in-store experiences retain their value While eCom is booming, brick-and-mortar isn't going anywhere. To close the personalization gap at scale, retailers are leveraging AI to create engaging in-store experiences. Didn't make it to Vegas this year? 🔗 Get the recap of all this year’s Shoptalk highlights at the link in the comments: https://lnkd.in/eECCDghk

Looking back at Q1, I'm incredibly proud of the progress we've made at Proxima. In only 3 months, our team: ✅ Raised $12M in a Series A round led by Mucker Capital ✅ Added benchmarks and retention offerings to our platform ✅ Grew our headcount by 15% (with plans to 2x by 2025) All while helping our customers maximize ad performance, acquisition, and retention with AI-powered data intelligence. We've come a long way, and based on the traction we’re seeing in the market, there’s no sign of slowing. Get a sneak peek at what's next for Proxima at the link in my comments. And here's to an even better Q2 🥂

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