Ashvin Melwani

Your influencer's voice and reach are powerful - so decide carefully what you want their message to be. With the right content strategy & guidelines your influencer marketing can become a powerhouse for driving revenue - But ensure you have a clear understanding of these: - The tone, style, and format - The frequency of generated content - The value, relevance, and uniqueness of your message

Influencer marketing is pointless if you're directing the wrong audience to your brand. Determine your specific target audience. - Who do you want to reach with influencer marketing? - What are their interests, preferences, and pain points? - Who would these types of people trust and consume content from? Before ANYTHING, make sure you have clear answers to all 3 of these questions.

Before you start outreach & meeting with potential affiliates - you must determine the goals of your influencer marketing and resources you have available. This will help you determine the scope and scale of your campaign, and help with setting realistic goals and expectations of what you hope to achieve.

Regardless of the metrics you're hoping to hit with influencer marketing - the overarching goal is to get new, fresh eyeballs on your brand through authentic content. While every metric is important to study & maximize, new number of NEW customers you bring in is the #1 goal.

You have less than 3 seconds to capture yout audience's attention - don't waste it with a poorly written headline. You need to find new angles & ways to set yourself apart with your headline (while staying on brand) Here's what I would do: - Search through customer reviews, comments, testimonials, etc. - Write down EVERY review or comment that has a ton of engagement - Take those comments and turn them into unique, scroll stopping headlines It can be that easy.

Every great PPC ad will hit these 4 areas: - What is your audience's pain points? - How can you solve these pain points? - What are their objections? (if any) - How are they searching for your product? Use research tools to dive as deep as you can into understanding your audience, then use that information to create profitable ads