NARS Cosmetics

NARS is thrilled to announce that Light Reflecting™ Foundation has received a CEW Beauty Award alongside the year's most creative and innovative products. Thanks to its advanced makeup-skincare hybrid formula, Light Reflecting™ Foundation is truly skin in its best light. Explore more on the #CEWBeautyAwards here: https://lnkd.in/ek4exqCm #LightReflectingFoundation #NARSCosmetics #BeautyAwards

Now activating. NARS is thrilled to welcome back the Power Players, a trio of metahuman virtual ambassadors created in #UnrealEngine5. Activated in uniquely digital ways (like their appearance at #SEPHORiA House of Beauty to interact with clients in real-time), the Power Players received received fresh hair and makeup updates to uniquely highlight key shades of the new NARS Powermatte High-Intensity Lip Pencil. Their stunning digital makeup looks were designed exclusively by NARS Artists across the world. Learn more and explore the Power Players at https://lnkd.in/ew-gsvsh

Power Players, meet #SEPHORiA. For the first time ever, our trio of virtual metahuman ambassadors interacted with #SEPHORiA House of Beauty guests, engaging them in conversation and real-time interactions. Through a dynamic Metaverse portal, the Power Players helps guests find their new favorite shade of Powermatte High-Intensity Lip Pencil and other NARS lip icons. #metahumans #metaverse #sephoriahouseofbeauty #unrealengine

Launching today, experience ORGASM, ACTIVATED through five exclusive interactive AR filters on the NARS Instagram profile, @narsissist. Created by digital artists Dr.Alex Box, Serwah Attafuah, NINOCENCE (Nina Hawkins), Clara Bacou, and Damara Inglês, the AR filters are inspired by the rich shades and story of NARS’s iconic shade, Orgasm. The filters were born from a curated collection of NFTs launched exclusively on SuperRare Labs.    Fans are also invited to join the celebration by sharing one of the filters to their Instagram Stories tagging @narsissist and #NARSFilterContest for a chance to win a special Orgasm gift.   Experience the ORGASM, ACTIVATED AR filters now on Instagram: https://lnkd.in/evPEqEq7   #OActivated #web3 #NFTs #digitalcollectibles

NARS is thrilled to present ORGASM, ACTIVATED, an exclusive collection of 5 digital collectibles inspired by the sensual tones, textures, and ethos of iconic shade Orgasm. The bespoke pieces, created by digital artists Dr.Alex Box, Serwah Attafuah, NINOCENCE (Nina Hawkins), Clara Bacou, and Damara Inglês, will be available for auction as exclusive single-edition artworks via SuperRare Labs, the leading curated NFT marketplace.   Starting July 25, fans can bid on the 1:1 digital collectibles, with 100% of auction proceeds and royalties going directly to the artists.   "Artistry has been a key pillar of the NARS brand since its inception nearly three decades ago. The emergence of web3 and digital collectibles has ushered in a new era of artistic creation and self-expression. We're excited to leverage our platform to amplify the work of these next-generation creators while giving our fans a new way to experience and express themselves with Orgasm." — Gabrielle Archambault, Executive Director, Global Digital Innovation & Media at NARS.    Each artwork was also the inspiration for an AR Filter, launching on the NARS Instagram account July 31 in celebration of National Orgasm Day.    Explore ORGASM, ACTIVATED now: https://lnkd.in/eTESfsXn   #OActivated #web3 #NFTs #digitalcollectibles

NARS is thrilled to announce #NARSSweetRush exclusively on Roblox. The experience comes to life across four playfully sweet virtual board games, inspired by hero products in the NARS Afterglow collection. #NARSSweetRush builds on the success of #NARSColorQuest, the brand's first-ever immersive #metaverse experience. Launching today, #NARSSweetRush allows visitors to roll the dice and race to the high shine finish across French patisserie-themed environments inspired by the shades, textures, and benefits of the Afterglow collection—competing in mini games and unlocking virtual fashion, accessories, and makeup along the way. In the spirit of co-creation and community, the stunning beauty adventure tapped leading digital fashion designer Samuel Jordan to guide a team of four top #Roblox UGC creators for exclusive weekly collections. Visit the indulgent #NARSSweetRush experience now: roblox.com/nars-sweet-rush #NARSSweetRush was developed and produced in partnership with premier metaverse company Supersocial Inc. https://lnkd.in/edAxWWpR

Introducing Face Anything: NARS #Pride2023. Follow along for a month of celebration and discover stories of resilience and self-expression through the lens of four talented individuals: Sinn Apsara, Emira D'Spain, Antoni Bumba, and Ivan Lam. Directed by Hao Zeng. Produced in partnership with Thursday's Child Global. NARS is proud to donate to It Gets Better Project, a nonprofit organization that uplifts, empowers, and connects lesbian, gay, bisexual, transgender, and queer youth around the globe.