Razorfish

Nudity on X, AI clones on Zoom, and much more.

A round of applause is in order. 👏 We've been awarded a bronze Shorty Award in the Television category for our Warner Bros. Discovery Sopranos 25th Anniversary work! Congratulations to William Schretzman, Joel Almanzar, Ritamarie Pepe, and Tim Vandehey. https://lnkd.in/gTeyJUEz

Google, Microsoft, Meta, and Salesforce come together over climate change. Plus: the latest in AI news.

Razorfish 🤝 Helen of Troy.    We’re proud to announce Razorfish has been named Creative Agency of Record for Helen of Troy. Our collaborative efforts will kick off with Razorfish redefining how Helen of Troy brands speak to and connect with U.S. consumers, and we couldn’t be more excited to partner together.   Our Nicolas Chidiac, chief strategy officer of brand and experience, sums it up: “We are not only thrilled to work on such an exciting portfolio of brands, but equally as excited to work with the people behind those brands.”   Read the announcement press release here: https://lnkd.in/gt2iG-Qk 

Is AI going to change search? Sure—but not in the way people fear it will.    SEO won’t go away. But AI will make it even more critical for marketers to understand user intents and needs—moving our focus to the things users want to do that require a website, not just a random fact.   Razorfish SEO SVP Ryan Jones says this shift from driving clicks to facilitating meaningful interactions will ensure SEO remains a vital component of digital marketing.   Read Ryan’s full POV on how SEO is evolving with AI here: https://lnkd.in/gh3vWsaB

At this year's Google Marketing Live (GML) event, the tech behemoth presented its strategic roadmap for Google Ads, with an interesting focus on a single vertical: retail.    Razorfish’s Ilona Maslanka, GVP paid search, recommends marketers quickly pivot and review their ad strategy focusing on engagement, profits, and targeting.   Click to read more about how Google is upgrading its retail experience and what it means for marketers here: https://lnkd.in/g3vYqxQs

"All these emerging technologies should be in service of humanity" Thought provoking discussion at Publicis Groupe's Viva Tech with Anthony Yell and Chris Duffey on how science fiction is becoming science fact. #Vivatech #AI #Adobe #wearerazorfish

OpenAI's controversial voice, Samsung's response to Apple, and more.

Our Amos Ductan, SVP Search, shares with Ad Age how the AI battle between OpenAI and Google will affect brands, and says customers who find brands through AI-generated search could be more primed to act.    “People are going to click through to websites to do more, to engage more. What we may end up seeing is a decrease in what I would call low-value clicks."   Read the full article here and nice work Amos. 👏    https://lnkd.in/gjgHebRY

If you’re in Las Vegas this week for AdExchanger’s Programmatic I/O conference, check out SVP of Media Brittany Schermerhorn’s session on Wednesday at 9:30 a.m. titled “The Agency POV on Surviving—and Thriving —During the Cookie Apocalypse.”    Brittany will be joined by Publicis Collective’s Alan Silverberg, Choreograph’s Michelle Nagelberg, and AdExchanger’s Sarah Sluis to discuss how agencies are guiding clients through the final stretch before third-party cookies disappear, and how to win once they do.    Lear more about this session and everything else happening at Programmatic I/O here: https://lnkd.in/gEjNXTfc