What do you do if your personal well-being is suffering due to work demands as a creative strategist?
In the dynamic field of creative strategy, the balance between work demands and personal well-being can often tilt unfavorably. As a creative strategist, you're tasked with developing innovative solutions and compelling narratives for brands or campaigns. However, the creative process can be as taxing as it is rewarding, and when work starts to erode your health and happiness, it's crucial to take steps to restore equilibrium. Recognizing the signs of burnout, setting boundaries, and finding rejuvenation through creative outlets outside of work are all essential in maintaining your well-being while still excelling in your career.
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Bruno CorreaSoftware and Product Development Leader @ Mercado Libre | Head of Product and Technology | Mentor | Consultant |…
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Humsi Singh🏆33 X LinkedIn Top Branding Voice | Adobe Creative Educator | Brand Marketing Manager at SAAR Technosoft
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Rubén Mancera Arcos ⭐️Director de Marketing. Estrategia, Growth & Diseño de Comunidades
Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. As a creative strategist, you might experience burnout as a persistent feeling of overwhelm, a lack of enthusiasm for projects you once found exciting, or an inability to produce the level of work you're accustomed to. It's vital to acknowledge these feelings rather than pushing through them. Identifying burnout early can help you take proactive measures to address it, such as discussing workload with your employer or seeking professional help if necessary.
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As a Brand Marketing Manager, Educationist, and Graphics Designer, I prioritize self-care to maintain a healthy work-life balance. I establish clear boundaries between work and personal time, delegate tasks when necessary, and communicate openly with my team about workload and expectations. I also practice stress-relief techniques like meditation and exercise to manage work demands effectively while safeguarding my well-being. Additionally, I seek support from mentors, peers, and professional networks to gain perspective and advice on navigating challenges in my role as a creative strategist.
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"Spot the Warning Signs" Creative fire is crucial for strategists, but ignoring the warning signs of burnout can extinguish it. Recognize persistent overwhelm, dwindling enthusiasm, and a decline in work quality as potential red flags. Addressing these early can prevent a creative meltdown.
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I had severe burnout as an entrepreneur and creative. I don't think I have ever taken time to stop doing THINGS. (Creatives know precisely what I mean by that) NOTHING helped until I stopped everything, absolutely everything. I put my energy into my well-being and taking care of my dog. I found peace in long nature hikes and sloppy, happy dog kisses at the top of the hill. I came back strong, rested, and happy. I was able to see colors and be creative again. The fear of drowning in to the burnout is so high, I have established way healthier working habits now. STOP and do nothing earlier than I did!
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Working for big global networks, especially the ones in NY, was my dream come true. But, let's be real, it's not all glitz and glamour. There's impostor syndrome, fierce competition, and having to present in meetings with my Mexican accent—talk about challenges! Accepting you're the close to burnout is tough. You feel sick, the doctors say it's stress, but accepting that isn't easy. So here’s a piece of heart-to-heart advice: You only have one life, but trust me, there will always be plenty of amazing projects. Remember, great opportunities never stop coming, but your well-being should always be your priority.
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Make time for activities that de-stress and energize you, like exercise, hobbies, or spending time with loved ones. A burnt-out mind won't be as creative. Explain your workload and how it's impacting your well-being. Discuss solutions like delegation, adjusted deadlines, or hiring additional support. If specific projects or clients are draining your creativity, communicate this and explore alternative approaches.
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As a creative strategist experiencing burnout, it's crucial to address stress proactively. Discuss your workload and stress levels with your supervisor to explore possible adjustments. Establish clear boundaries between work and personal time, and integrate self-care activities like exercise and mindfulness into your routine. Taking short breaks and seeking professional help if overwhelmed are also vital steps. Regularly review your tasks and set achievable goals to maintain productivity and protect your well-being, ensuring you can continue to perform effectively in your creative role.
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Recognizing work-life imbalance as a creative strategist is crucial. Here's how to address it: - Identify Stressors - Communicate Needs - Set Boundaries - Refuel Your Creativity
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Feeling drained & uninspired? You might be burnt out. It's a common struggle in the creative field. Here are a few steps that have helped me personally to get out of it: 1. Stop worrying. It won't spark inspiration, and might even make it worse. 2. Take a break and do something you love, outside of work. This could be a hobby, spending time with loved ones, or simply relaxing. 3. Don't jump back into work all at once. Break down your projects into smaller, manageable tasks. Celebrate completing each one – it'll keep you motivated and show you're making progress. These steps helped me overcome burnout and rediscover my creativity.
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Rest is just as important as working and being on track of those deadlines and timelines. Creativity will not spark with a tired, burnout mind and body - even though it is all around us, there has to be a relatively relaxed mind/body to recognise it.
Setting clear boundaries between work and personal life is crucial for maintaining well-being. This could mean designating specific hours for work and sticking to them, learning to say no to additional projects when your plate is already full, or ensuring that your personal time is respected by colleagues and clients. Remember, it's okay to prioritize yourself; doing so will not only benefit your health but also the quality of your work.
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Establishing clear boundaries between professional and personal life is critical for maintaining overall well-being. This could involve defining specific work hours and strictly adhering to them, learning to decline extra projects when you're already fully committed, or ensuring that colleagues and clients respect your personal time. Prioritizing your own health and well-being is essential and beneficial, not just for your personal health, but also for improving the quality and efficiency of your work.
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As someone who worked in broadcast television for over a decade, and now has 8-years as a small business owner, I spent the majority of my career overloading my creative tasks and undervaluing my personal time. What I have learned is that organization is a driving factor to both creativity and work-life balance. I map out each hour of my day however possible. Because of this approach, I never worry about tackling tasks because they have their own space in my day/week. Now, when I take the time to do either non-creative tasks, or to focus on non-work-related plans, I don't have that voice in the back of my head telling me I have work to do. It allows me to be fully present, no matter what I'm doing.
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Prioritize self-reflection- Reflect on your long-term goals and values. Are you aligned with the work you're doing? If not, explore opportunities to align your career path with your passions and interests. This may involve pursuing new projects, seeking additional training, or considering a career transition.
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It may seem contradictory, but creativity needs routine and discipline. My father in the 60s was the creative director of large international companies in the “Mad Men” style: lots of cigarettes and drinking during working hours. This old method used to work back then. But new soft and hard skills are a must these days. You need to keep your mind and body in shape to reach new levels of creativity and think of the best strategies for your client. You need to put time in your schedule to exercise and spend time with your family and friends. Being close to burnout lost its charm a long time ago.
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Boundaries are easier to enforce if you begin with them. Sticking to your boundaries will feel a lot less uncomfortable if they are more of a reminder than an announcement. Decide early on what you are okay with and what is not going to fly. Announce it from the get-go, such as "I will not be available after working hours and on the weekends," or "Please do not disturb me if my Slack is set to busy." As creatives, we have a scarcity mindset and might fear that another lead might not come along if we say no when our plate is full or tell a new client that we won't answer their emails on a Sunday. It's important to recognize this and do the work to change our mindset for the benefit of our well-being.
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Unfortunately, the agency life is full of burned out talents because most of us cannot really say no to new projects or requests. What worked well for me was that I started using some breathing techniques to help me during the work day, especially if I am in an office space and not working remotely. The second essential thing was communicating my boundaries. The main issue with setting boundaries is not just to define them but to learn how to address them and stick to them. Communicating and enforcing your boundaries allow you and the people you work with to respect them. Of course, you will be tested every now and then, but once you learn how to communicate correctly and commit to your set of rules, the pressure will be lessened.
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A critical skill all creatives need to learn when it comes to setting boundaries is time blocking. As a young professional, I thought I had to bounce between e-mail, calls, and follow-up continually. After speaking with great senior leaders, I realized they all blocked their time to complete these actions. Time blocking is when you set specific time for specific activities. This extends beyond just work, but also your personal time. Know when you work best on certain activities (AM/PM). Most importantly: honor your time block. Short 25-30 minute blocks allows you to be hyper-focused on your action yet not miss out on the next activity.
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When a creative strategist like myself spends day in and day out on social media, burnout is highly likely. That's why it is key to create times within your weekly schedule to give yourself a break from the tsunami of media consumption. I like to take a Social Media Sabbatical on Saturday's where I purposely and intentionally do not open any of the apps or respond to any messages (personal or company-related) on the platforms. I even like to incorporate these sabbaticals into my vacation days, allowing myself to truly reset and unplug in order to continue to succeed in the workplace.
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It's important to SET BOUNDARIES FOR YOURSELF AND OTHERS. The hardest thing I had to learn was to learn to say NO, and to apply it on my work. Setting realistic goals and being open about them and always finding the right allies is the way to go.
No one is an island, especially in the creative industry. Seeking support from peers, mentors, or a professional therapist can provide you with the tools and perspective needed to manage work stress. Sharing your experiences with others who understand the unique pressures of the creative field can be incredibly validating and empowering. Additionally, a mentor can offer guidance on navigating your career without compromising your well-being.
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HIRE A THERAPIST.... Everyone should go to therapy or at least find some sort of support for our daily lives to have an outsider perspective on how we can improve our life and goals.
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In the creative industry, it's crucial to remember that you're not alone. Seeking support from peers, mentors, or even a professional therapist can be incredibly beneficial. Engaging with others who understand the specific stresses and challenges of the creative field can validate your experiences and offer much-needed encouragement. Moreover, mentors can provide invaluable guidance on how to navigate your career while safeguarding your well-being. This network of support can equip you with the necessary tools and perspectives to effectively manage work-related stress.
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Consider these avenues: Professional Networks: Engage with peers in platforms like LinkedIn or industry-specific forums. Sharing experiences and solutions can provide practical insights and emotional support. Mentorship: Connect with a mentor experienced in your field. Their guidance can help you navigate stress and workload management more effectively. Therapy and Coaching: Consider professional support from therapists or coaches who specialise in creative industries or occupational stress. Online Communities: Join online communities of creatives. Platforms like Slack groups, Reddit, or Facebook groups can offer support and camaraderie.
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The creative industry can often feel like you're on an island. It's important to maintain a network of friends, mentors, and professionals to talk to. This will help relief any stress you may be going through. if your emotional and mental state gets heightened, I suggest getting a therapist to recalibrate yourself.
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It's essential to seek support when work stress becomes overwhelming. Engaging with peers, mentors, or a professional therapist can provide new perspectives. Sharing challenges with those who understand the pressures of creative roles can validate your experiences and empower you. Mentorship, in particular, can be invaluable, offering tailored advice on managing both your projects and personal well-being effectively. Share, share, share your feelings.
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Don't hesitate to seek support from your manager or HR department. Discuss your workload and any concerns you have about your well-being. Explore options for delegating tasks, adjusting deadlines, or taking advantage of mental health resources offered by your company.
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Creative minds need a support system! Don't go it alone. Seek guidance from peers, mentors, or therapists. Sharing your struggles with others who "get it" can be powerful. Mentors can help you navigate your career while prioritizing your well-being.
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Never underestimate the power of a robust support system. This can be in the form of mentors, peers, or even a professional therapist. Especially in creative fields, where work is often subjective and emotionally charged, having a reliable sounding board is invaluable. Regularly engaging with a mentor or peer group not only helps in getting a fresh perspective on your work but also provides emotional support, which can be crucial in navigating the highs and lows of a creative career.
Engaging in creative activities outside of work can be a powerful antidote to burnout. These outlets allow you to express yourself freely and without the constraints of client briefs or business objectives. Whether it's painting, writing, or playing music, these activities can recharge your creative batteries and provide a sense of fulfillment that complements your professional life.
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When your brain starts nagging about work stuff like market segmentation, just imagine you’re doing water ballet in your bathtub. Another scape to relax and be more creative
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Engaging in creative activities outside of your professional work can be a powerful way to counteract burnout. These personal creative outlets offer a space to express yourself without the constraints of client briefs or business objectives. Whether it's through painting, writing, playing music, or any other form of creative expression, these activities not only recharge your creative batteries but also provide a sense of fulfillment that enhances your overall quality of life. This balance between professional and personal creativity can keep your ideas fresh and your spirit invigorated.
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BE CREATIVE EVERYDAY FIND JOY THROUGH ART DISCOVER CREATIVITY IN LIFE & OTHERS. Going to exhibitions, concerts, or simply looking at new creative minds' work is the best way to feel inspired. Never forget to RESET to RECHARGE.
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Burnout can come even when you love your job, but it does imply a lack of attention to self and self-care. In order to rejuvenate yourself post-burnout, it's fundamental to invest in activities (or in rest) that brings you joy with no strings attached.
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Nurture your creativity outside of work. Engage in hobbies or activities that allow you to express yourself freely and disconnect from the pressures of work. This can help replenish your creative wellspring and prevent burnout.
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Creative strategists, take note! Refill your creative wellspring with hobbies! Painting, writing, or playing music – any outlet that lets you express yourself freely is an antidote to burnout. These activities bring back the joy of creating without client demands, fostering a sense of fulfillment that fuels your professional work.
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Engage in creative activities outside your professional sphere to maintain a balanced and enriching creative life. These activities should be entirely personal and detached from the pressures of work. Whether it's sketching, playing an instrument, or gardening, these activities recharge your creative spirit and help maintain your passion for your work. They act as a safe space for experimental thinking, which can lead to breakthrough ideas in your professional projects.
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It's easy to forget these things are an option. Being intentional about making time is an important part of this process. A trick that has helped remind me is by setting out my art supplies in plain site to motivate me to make time for the things that bring me joy.
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Creation needs contemplation. If you're always set on a task at the desk, you will definitely miss on the really sparks of light that come through actually living.
Incorporating mindfulness practices into your daily routine can significantly improve your mental health and resilience to stress. Techniques such as meditation, deep breathing exercises, or yoga can help you stay grounded and present, reducing anxiety and enhancing your ability to cope with the demands of your job. Even a few minutes a day can make a noticeable difference in your overall well-being.
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PRACTICE ONE TASK A DAY THAT MAKES YOU HAPPY. All your goals shouldn't only be oriented towards work I try to do one thing a day that sparks joy, meditation, exercise, being in nature or also painting, engaging with others...
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Incorporating mindfulness practices into your daily routine can significantly enhance your mental health and resilience to stress. Techniques like meditation, deep breathing exercises, and yoga can help you remain grounded and present, effectively reducing anxiety and increasing your capacity to handle the demands of your job. Even dedicating just a few minutes each day to these practices can lead to a noticeable improvement in your overall well-being, helping you stay calm and focused in both your personal and professional life.
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Even tho you don't believe in meditation and a quiet time with yourself, adopting mindfulness practices like meditation, deep breathing, outside walking or yoga into your daily routine can boost your mental health and stress resilience. These techniques help you stay centered and present, effectively lowering anxiety and improving your capacity to handle work pressures. Just a few minutes of mindfulness each day can lead to significant improvements in your overall well-being. Prioritizing your health is the main key to your life.
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Incorporating mindfulness into your daily routine can greatly enhance your focus and reduce stress levels. Techniques like meditation, yoga, or even simple breathing exercises can improve your cognitive flexibility, allowing you to better tackle complex problems and maintain efficiency during work hours. Start small, with just a few minutes per day, and gradually build a practice that fits into your lifestyle and enhances your creative productivity.
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Do some chair yoga at your desk. For me, sometimes it's hard to break away, so I grab a coffee, turn on some my tunes, and do a 10 minute stretch sesh. It might not seem like much, but, taking just a few minutes out to breathe will help you recharge during the day without taking a massive break.
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In this modern world where most of the people are only spending tine in social media and consume digital content may harm our mind in longer period. Integrating mindfulness practices into our daily routines can be a game changer for our mental well-being. Taking just a few minutes each day to pause, breathe, and center ourselves can help navigate stress and challenges more effectively. It's about finding moments of stillness amidst the chaos, whether through meditation, deep breathing, or simple stretches. Prioritizing mental health is key for showing up as our best selves in both personal and professional realms.
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I have this mentality where I have a win everyday in the physical, in the spiritual, and in the mental realm. One that involves working out or moving the body; one practicing meditating or doing yoga or breathwork; and finallt, one reading or learning about a new skill. I highly recommend it because helps you keep focused on your own personal development while delivering incredible results at work.
Finally, never underestimate the importance of physical health in supporting mental and emotional well-being. Regular exercise, adequate sleep, and a balanced diet are foundational to coping with stress. As a creative strategist, you need to fuel both your body and mind; neglecting physical health can lead to diminished cognitive function and creativity, undermining both your work and personal life.
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In your 20s, it's easy to neglect your health because you feel invincible - think four hours of sleep per night and an insane amount of energy drinks. However, you'll be much more productive if you prioritize quality sleep (ideally, 8 hours per night), healthy eating, and regular exercise. It's difficult to be consistently creative when you are devoting so much energy to overcoming tiredness, a poor diet, and lethargy due to a lack of exercise.
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Prioritizing your physical health is crucial for supporting your mental and emotional well-being. Regular exercise, adequate sleep, and maintaining a balanced diet form the foundation for effectively coping with stress. As a creative strategist, it's essential to fuel both your body and mind. Neglecting your physical health can lead to a decline in cognitive function and creativity, which can undermine your performance in both your professional and personal life. Ensuring that you take care of your physical needs is not just about staying healthy; it's about maintaining the energy and clarity needed to excel creatively.
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Physical health is directly linked to mental and cognitive performance. As a creative strategist, your brain is your most valuable tool. Regular exercise, sufficient sleep, and proper nutrition are essential in maintaining your mental agility. A well-maintained body supports an active, creative mind. Prioritizing these aspects can dramatically improve your resilience and your ability to think creatively under pressure.
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As a Creative Strategist, it's easy to get in rabbit roles and lose track of time during deep creative sessions. 1) Regular Breaks: Take frequent short breaks throughout the day to recharge and prevent burnout. 2) Physical Activity: Incorporate regular exercise into your routine to boost energy levels and reduce stress. 3) Healthy Eating: Fuel your body with nutritious meals and snacks to support your physical and mental well-being. 4) Quality Sleep: Prioritize getting enough sleep each night to ensure you're well-rested and able to perform at your best. 5) Mindfulness Practices: Incorporate mindfulness techniques such as meditation or deep breathing exercises to manage stress and promote mental clarity.
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Prioritize mental decompression by scheduling regular digital detox sessions and creative retreats, allowing your mind to rest and rejuvenate away from work pressures, fostering a resurgence of fresh ideas and perspectives. Implement boundaries through structured work hours and communication rules to cultivate a balanced life, ensuring that personal time is protected for hobbies, exercise, and relaxation, thus maintaining a sustainable creative output. Leverage collaborative tools and delegate tasks effectively within your team or network, empowering others while reducing your workload, which encourages a more manageable and collaborative approach to meeting creative demands.
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He pasado por ahí alguna vez. A mí me ayuda: 1. Establecer límites claros entre el trabajo y tu tiempo personal. Es vital desconectar para recargar energías. 2. Asegurarme de tener los medios para detectar estos estados de pre bourn out para buscar apoyo. 3. Tener vías de escape para relativizar las cosas y analizarlas con perspectivas. 4. Trocear los problemas en pasos accionables y pequeños, más fáciles de afrontar. Tengo claro que, si yo no estoy bien, no puedo ayudar a los demás, ni tampoco resolver problemas con eficacia
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Set aside specific time on your work calendar to take breaks. If you have a tendency to ignore those breaks then set up two alarms during the course of your work schedule which are for doing some deep breathing and the second is for getting up and taking a walk. Have very realistic specific goals in terms of what those breaks entail.
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You’re not alone in being burned out. Every creative professional will experience this at some point, some for a short duration, some for years. It’s easy to say to just “unplug” or “be creative every day,” but what’s most important is prioritizing your health and finding some time to decompress however works best for you. Develop goals that allow you to slowly begin building a schedule that fits your career passions and health goals, and take it one day at a time.
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Prioritize self-care by setting boundaries and scheduling regular breaks. Communicate openly with supervisors about workload and seek support or delegation where needed. Practice stress management techniques such as mindfulness or exercise. Seek professional help if needed and consider adjusting workload or role responsibilities to maintain well-being.
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As strategists, work demands can drain our creative wells - leading to burnout and stifled thinking. Actively nurturing creative outlets, as Elizabeth Gilbert advocates in "Big Magic," is vital. An expressive space like painting, writing, or music allows you to recharge your imagination, process thoughts, and rediscover your passion. It provides a restorative balance and judgment-free exploration. Beyond recharging creative batteries, these outlets facilitate mental breaks from intense analysis required in our roles. They're healthy escapes to recenter and replenish energy reserves. Amid deadlines and high-stakes decisions, intentionally make time for your creative outlet - it may be the well-being oasis you need.
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Embrace the concept of 'creative rest' as part of your professional development. Creative rest isn’t just sleeping or taking breaks, but involves engaging in different forms of creativity that are not related to your work. This could mean attending a music concert, visiting an art gallery, or reading fiction. These activities can stimulate your brain in different ways, helping you return to work refreshed and with new ideas.
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GET A THERAPIST, GET A THERAPIST, GET A THERAPIST. Important note: Listen to your therapist!!! don't dismiss their advice on slowing down or saying no to that dream project if the sacrifice will be your health. Don't battle alone; reach out to peers and friends. But when just talking it out isn't enough, grab that phone and call whoever you need to call to make that appointment.
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