Karín De Oliveira

As a creative, the generation of ideas should be a strategic and fun process. Sometimes, it is a good idea to think of nonsensical solutions that meet the objective. Other times, you can combine or incorporate a totally strange element from outside your product’s environment. Start with fun, then polish and adjust until you meet your objective and solution.

Continuous learning, is the new basic. • Stay sharp: Dive deep into emerging ad formats & technologies. • Learn from the best: Follow industry leaders & award winners. • Connect & share: Join forums, attend events, exchange ideas. • Embrace curiosity: Ask questions, experiment, don't fear failure.

Being responsive and present for your team is key. Since we operate in a fast-paced environment with constantly evolving tasks, the team's consistent presence is crucial for achieving better and faster results. This demonstrates that you value your team members' time, are responsible, and are committed to success.

A missed deadline is an opportunity to learn. Suggested moves: 🎯 The Time Warp: Own it, work with your PM for a better timeline. 🚀 Underpromise, Overdeliver: Beat the new deadline with flair. 💡 Creative Pivot: Turn the delay into an opportunity for a better idea. 🤝 Transparent Two-Step: Explain, reassure, and commit to improvement.

As always, Communication and alignment are the keys to success. But also an important points to consider: 1. Understand the value you bring to the table. 2. Set Clear Objectives 3. Communicate Effectively 4. Be Confident, Not Aggressive (lol) 5. Listen Actively 6. Use Data and Examples 7. Empathy First 8. Prepare for Objections 9. Stay Firm on Core Principles 10. Document Everything Let's go for to negotiate!

There are many options to spark your creativity with the right insights. Once you have your creative strategy ready for Social Media, you can use: Adobe Illustrator, Photoshop, and Adobe Express if you're loyal to Adobe products. Additionally, there are many free options available in the market, with Canva being one of the most popular and reliable.