Kris Wood

Become a sponge and absorb as much knowledge as you can, watch videos, read books, take courses, and surround yourself with other brand strategists. But this is an ongoing mindset, don’t wait until you think you’ve learned everything, you never will, it’s constantly evolving.

I'd start by defining clear, ambitious objectives that inspire and challenge your team. Communicate these goals effectively, ensuring everyone understands their role in achieving them. Tips for success: 1. Align goals with your organisation’s core values and mission to provide a sense of purpose. 2. Break down large goals into smaller, manageable milestones to maintain momentum and celebrate progress. 3. Encourage regular feedback and adapt goals as necessary to stay relevant in a changing market.

I encourage cross-functional teamwork, blending diverse skills and perspectives to spark fresh ideas. I create open spaces and platforms for regular brainstorming sessions where all voices are heard. I implement tools that facilitate seamless communication and project sharing. Leaders should promote a culture of trust and mutual respect, where team members feel valued and empowered to contribute.

I think, that in an environment where failure is seen as a learning opportunity, creativity thrives. Encourage experimentation and celebrate lessons learned from missteps. This approach fosters resilience and sparks innovative thinking. Leaders should model this mindset, openly discussing their own failures and the growth that followed. By normalising failure, you create a safe space for bold ideas, driving your team towards groundbreaking solutions and continuous improvement.

Foster an environment where team members feel valued and trusted with responsibilities that match their skills and aspirations. Encourage autonomy by giving them the freedom to make decisions and innovate within their roles. Promote a culture of continuous learning and development, providing opportunities for growth. Recognise and celebrate their achievements, reinforcing the positive impact of their contributions. An empowerment culture boosts morale, enhances creativity, and drives collective success.

Provide all necessary tools, information, and access required to complete the job efficiently. Ensure they have the training and support needed to utilise these resources effectively. Resource provision also means being available to assist with any unforeseen challenges. By removing obstacles and providing a supportive environment, you enable your team to focus on delivering their best work.