Walnut Unlimited

📢 Big and exciting news alert! 📢 We’re extremely excited to share that Walnut and the rest of UNLIMITED is now part of Accenture. With our deep expertise in human understanding and our breadth of capabilities across comms, digital, marketing, and insight and analytics, this acquisition enhances Accenture Song's capabilities in driving marketing transformation and growth for clients.  We’re delighted to be part of the Accenture Song family! Read all about it here: https://hubs.ly/Q02spY200

We are thrilled to share that Live Nation Entertainment has unveiled groundbreaking research in Marketing Week showcasing the unique diversity of live music fans in the UK 🎸🎤 The research used our new Human Needs Model, where we identified six distinct fan segments, from ‘Relentless Enthusiasts’ to ‘Music Aficionados’, each with their motivations and behaviours. The research offers brands a roadmap to create meaningful connections and optimise their investment in live music 🎶 Read the full article here: https://hubs.ly/Q02ymSrD0

📣 Walnut Unlimited's Brainy Bar is back, with Cristina de Balanzo, Ph.D., once again at the helm! Join our experts on July 9th to unpick ‘The Art and Science of Emotion’, we know emotions are central to effective marketing and communication, yet understanding it's role is complex! We will dive into the latest insights from consumer neuroscience and behavioural science to unlock the secrets of emotional engagement in branding and campaigns 🧠 Keep an eye out on our socials for how to sign up in the next week!

🚀 Is your B2B research missing a creative spark? Discover how human understanding can drive better business decisions🧠✨ Many businesses miss out on understanding their markets or make decisions based on guesswork. But it doesn't have to be this way! At Walnut Unlimited, we:  🔍 Use innovative methods to reach niche decision-makers  📊 Track the brand metrics that matter  🧬 Decode the true factors influencing business decisions with neuroscience tools Ready to transform your B2B insights? Dive into our latest blog to learn more about how we can help you! 🔗👇 https://lnkd.in/eqwW-igy

🚀 Embracing Change: The Power of Habits As creatures of habit, even minor changes—like upgrading to Windows 11—can feel hugely disruptive. 🧠💤 Our brains love routine, and any shift can increase mental effort and frustration. If you couldn't tell, at Walnut, we recently upgraded to Windows 11 and it has highlighted the clash between our autopilot habits and the need for deliberate thinking! Dive into our latest blog post written by Martha Doyle to learn more! 👇 https://hubs.ly/Q02xJlSd0 #ChangeManagement #BehaviouralScience #Habits #Windows11 #Innovation #ConsumerBehaviour

Happy National Walnut Day! 🥳 While we at Walnut Unlimited don't work with actual walnuts, we can't resist joining the celebration. Just like a walnut, our insights help crack open the toughest questions and reveal the valuable bits of knowledge inside 🧠💡 Here’s to a nutty day and a great weekend ahead! 🌰✨ #NationalWalnutDay #WalnutUnlimited #HappyFriday

🌐 Today is Global Accessibility Awareness Day (GAAD) which aims to encourage us all to get thinking about digital access and inclusion for everyone! Here at Walnut, we care for and value the importance of digital accessibility and we want to raise awareness of this cause. Through our work with clients across various sectors and our internal learnings, we've gathered some valuable tips and tricks for making digital content more accessible. Take a look below ⤵️ #GAAD #GlobalAccessibilityAwarenessDay #Accessibility #Inclusion #DigitalAccessibility #InclusionMatters

🌟 Yesterday we had the pleasure of presenting at the Alzheimer's Society #AnnualConference 🌟 Claire Morris & Jeanine Baichoo were there sharing key insights from a recent large-scale survey conducted with individuals impacted by dementia' and their loved ones. Take a look below of some photos of the event and some of the very kind words said by Alzheimer's Society's Nick Eul-Barker about our presentation 📸🗣️ #Alzheimers #Research #Healthcare #Community

Well. That’s a wrap on our Annual Conference #ASAC24 a huge shout out to our brilliant conferences and events team who did the most fabulous job today (you will sleep well!) Here are some of my personal highlights (with a caveat that the whole day was a highlight, and I certainly learnt some expert Q&A tips from Mark MacDonald and Jennifer Keen!): 1. I was really impressed by Prof Chris Whitty, whilst living longer is an extraordinary improvement, the increase in dementia prevalence is driven by an ageing population. 2. Ben Richardson from CF expertly shared new evidence on the economic impact of dementia which we commissioned. Only 1.4% of health care spending goes on diagnosis and treatment. Dementia costs £42billion in the UK, and people living with dementia are funding 63% of these costs. We can’t ignore this evidence, it strengthens our case for dementia - that it needs to be a priority. 3. Inequalities was a cross cutting theme, and so it should be. I was hugely proud of Emily Adams Bronte Heath Malayka Rahman-Amin for an expertly planned session showcasing the power of drawing together research, influencing and services. We talked about deepening our understanding of inequalities, increasing access to diagnosis and post diagnostic support and increasing our own ability at AS to tackle inequalities. 4. We also heard from Walnut Unlimited about a recent survey we commissioned to understand what people living with dementia, carers and those closest to them think. Only 16% of people think the government considers dementia a priority. On the theme of diagnosis, 60% found the diagnosis process stressful. People said it took too long, and one of the biggest barriers to getting a diagnosis was the time spent waiting to see a healthcare professional. 5. The day was rounded up by a brilliant session led by Fiona Carragher why is dementia diagnosis important? And what does it look like in the future? We heard from Dr Vanessa Raymont and Prof Jonathan Schott. Two expert research teams who will conduct UK-wide clinical trials to identify blood tests to boost dementia diagnosis. A huge source of hope for the future. Simply, for me, today was a huge example of the one thing I am extremely passionate about - using evidence for good. This is about using different types of evidence to deliver impact now and in the future for people affected by dementia. We cannot continue to ignore the evidence - whether that’s on the scale and impact of dementia and/or the solutions that can create better outcomes for people affected by dementia from diagnosis to end of life. We need to act now. Here’s to next year! #ASAC2024

I'm very excited to be attending Shoptalk Europe for the first time! 😊   Excited to hear from a diverse range of industry experts and meet as many of you as possible. Walnut Unlimited has so much expertise to offer in areas like loyalty, retail media, sustainability, and store of the future. Happy to share these insights in the Meetup sessions.   Plus, with our recent acquisition by Accenture Song, we now have an even greater wealth of expertise to draw on. Let's connect and chat about these hot topics or anything else that interests you. Drop me a note to set up a meeting! #ShopTalkEurope #RetailInnovation #CustomerLoyalty #RetailMedia #Sustainability #FutureOfRetail #Networking #IndustryExperts #BusinessGrowth #AccentureSong #Walnut