Amazing to see our Head of Advertiser Customer Success, Ned Jones, recognised by Performance Marketing World in the 2024 PMW 100 Powerlist 🎉 Ned drives transformative partnerships with our advertiser customers, truly disrupting the status quo of the programmatic approach. One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive, and he's clearly well respected by his peers.” Congrats, Ned, and to all the other 2024 Powerlisters! #disruptor #adtech #excellence https://lnkd.in/eK2QAXV6
Permutive
Software Development
London, England 8,839 followers
Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.
About us
Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.
- Website
-
http://permutive.com
External link for Permutive
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Data Management Platform, DMP, Publishing, Advertising, Real-Time, Edge Processing, First-party data, Cohorts, audience platform, responsible advertising, edge computing, Direct-sold programmatic, and Privacy
Locations
-
Primary
145 City Road
London, England EC1V 1AX, GB
-
55 5th Ave
New York, NY 10003, US
Employees at Permutive
Updates
-
It's not too late to sign up for our webinar with Bauer Media Group ⚡ Join us to find out how Bauer Media is delivering amazing results for its advertisers using unique insights to build long-lasting client relationships. Can't make it? Register, and you'll get the recording to watch on-demand. #firstpartydata #innovation https://lnkd.in/diUX4Fmi
-
Very excited to announce that Jay Stevens has joined Permutive as Chief Commercial Officer 🎉 This marks a significant step for our Audience Activation Platform as we continue our mission to reimagine advertising and foster collaboration across advertisers, publishers and the rest of the ecosystem. Read more in ExchangeWire: https://lnkd.in/e6upmrzi Jay will be in Cannes next week! Send him a DM or request a meeting here: https://lnkd.in/eZMx9dtH #adtech #newhire #reimagineadvertising
-
Excited to gather today at Lightbox NYC as we share our product vision and collaboration suite with our publisher community 🎉 Thank you to everyone who is joining us today, especially our amazing speakers who have joined forces with us to share their insights and make this event truly exceptional: Jennifer Day (Sky), Michael Nuzzo (Hearst), Josh Peters (WaPo), Stephanie Mazzamaro (The Arena Group) and Bethany Hillman (TelevisaUnivision) 👏🏽 On-demand content to come... watch this space 👀 #publishing #datacollaboration #reimagining #advertising
-
For our June 12 webinar, we're going to be joined by Bauer Media Group as they share their transformative data journey 🙌 Bauer Media's Head of Commercial Product & Data, Kieran Lewis, and Permutive's Customer Success expert, Thomas B., will showcase how Bauer uses cutting-edge data-driven strategies to revolutionise its campaigns and increase advertisers' performance 💡 All of this will be hosted by our VP Global Privacy, Husna Grimes. Don't miss this opportunity to understand how data can transform audience engagement and drive revenue. Can't make it? Sign up and we'll send you the recording on-demand! https://lnkd.in/diUX4Fmi
Revolutionising brand campaigns through data: Bauer Media’s innovative approach - Jun 12 | RingCentral Events
events.ringcentral.com
-
Permutive will be at the Cannes Lions International Festival of Creativity this June 🌊 Our team has been working on the biggest step change in our platform yet... it will bring clarity to the chaos and unify a very fragmented advertising ecosystem 👀 And there's more to come... We still have slots open with: Our CEO & Co-founder Joe Root Elizabeth Brennan, our GM for Advertiser Rhiannon Prothero, our SVP Marketing Plus, come and talk to Samuel K. about retail media and how retailers can advance their offerings with publishers. Don't miss out! See you in Cannes! 🌞 #CannesLions #Permutive #Innovation #DigitalAdvertising https://lnkd.in/eZMx9dtH
-
Need strategies to maximise your RFP win rate? Join this session on May 15 with experts from Permutive and Samantha Eales from our partner Mail Metro Media as they share invaluable insights on efficiently handling advertisers' briefs of all shapes and sizes. Can't make it to the live session? Register and we'll ensure you receive the on-demand recording: https://lnkd.in/d44mX_8e
Maximising RFP win rate: Mastering audience planning with Permutive. Register now. - May 15 | RingCentral Events
events.ringcentral.com
-
Want to understand more about first-party data and the future of advertising identity solutions? Or the broader impact on publisher livelihoods? Join Joe Root & Tom Triscari on May 2 as they highlight real-world challenges and strategic opportunities in this #QuoVadis webinar - "Publishers of the world unite and take over" Sign up here: https://lnkd.in/esDX57hN
-
We're thrilled to announce that Permutive has been named a finalist in the 2024 AOP Association of Online Publishers Awards for Best Media Technology Partner! ✨ Thank you to all our incredible partners and team members for helping us power publisher revenue through direct-sold. 🚀 Congrats to everyone who made the shortlist, including many of our publisher partners 🎉 Immediate, News UK, The Telegraph, The Independent, Mail Metro Media https://lnkd.in/eUNGGbtc Let's continue to innovate and drive success together! #AOPAwards #PublisherRevenue
-
Thanks to Anthony Vargas at AdExchanger for this very timely piece exemplifying how Amanda Gomez and the team at the New York Post are taking control of their data, capturing unique insights, and building audiences that hit buyers' campaign goals, in partnership with Permutive and Prohaska Consulting. We have joined forces with Prohaska Consulting to turbocharge data-driven revenue growth for publishers 🚀 The combination of innovative technology and industry-leading expertise will provide publishers with vital resources to thrive in today's (ever) evolving digital landscape. #datadriven #firstparty #partnerships https://lnkd.in/eBRK9GQW
The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends | AdExchanger
adexchanger.com