InfoSum

Why it’s time to stop paying lip service to privacy 🔐 The industry has been flooded with privacy claims. Companies that have built their foundations in combining datasets and brokering data are using terms such as privacy-first, privacy-safe, and privacy-centric. As a result, brands and media owners wanting to find the right technology partners have a tough job cutting through the noise. Writing in The Current by The Trade Desk, InfoSum’s Chairman and CEO, Brian Lesser, explains why it’s important to scrutinize privacy labels and how companies can evaluate solutions to determine whether they live up to their claims: https://hubs.la/Q02BH9Sn0 #InfoSum #DataCollaboration #DataPrivacy #FirstPartyData

Cannes Lions has become a cornerstone of the media industry calendar. But it’s not just about socializing and drinking Rosé. It is a pivotal gathering where deals are forged, relationships are strengthened, and new opportunities are unlocked. With the event kicking off on Monday, InfoSum’s Ben Cicchetti reached out to some of the fantastic guests we’ve had on Identity Architects for their top tips and advice for getting the most out of the prestigious event on the south coast of France. Hear from Criteo’s Nola Solomon, BA Diversity Media Inc’s Christopher Kenna, Ozone | Powering the premium web's Dora Michail-Clendinnen, Clear Channel Outdoor’s Wade Rifkin, choreograph’s Andrew Spurrier-Dawes, and Boots UK’s Ollie Shayer: https://hubs.la/Q02BGPwj0 Cannes Lions International Festival of Creativity #InfoSum #DataCollaboration #CannesLions

Data collaboration comes in two flavors: Centralized and decentralized. Do you know the difference? Centralized collaboration restricts use cases, risks consumer privacy through data sharing and commingling, and involves handing over control of your data to other parties. On the other hand, decentralized data collaboration maximizes performance, eliminates the need for data sharing, powers all use cases, and most importantly, guarantees consumer privacy. Learn more about each in the explainer video below! #InfoSum #DataCollaboration #DataCleanRooms #DataPrivacy

🎙 In the latest episode of our Identity Architects podcast, InfoSum's Ben Cicchetti sat down with Andrew Spurrier-Dawes, Global Head of Client and Agency Enablement, Resolve at choreograph, to discuss mental health and growing awareness, first-party data, the cookieless future, and more. Listen now: https://hubs.la/Q02BvJ450 #IdentityArchitects #InfoSum #FirstPartyData #Podcast

Congratulations to InfoSum’s Ben Cicchetti, who has been named in Performance Marketing World’s 100 Powerlist 2024! 🎉 The list recognizes diverse talent from across the industry, with a focus on individuals who have shown innovation and thought leadership, driven world-class results, and overcome obstacles to deliver change. Congratulations to Ben and all the amazing talent recognized so far. Explore the complete list here: https://hubs.la/Q02BkCXZ0 #InfoSum #DataCollaboration #DataCleanRooms

We’ve been discussing the deprecation of third-party cookies and their imminent demise for years. However, it’s not just about cookies. It’s about doing the right thing, putting the consumer and data privacy first. For this to become a reality and for every organization to realize the massive potential of being privacy-first, we all need to work together. Writing in OnlineMarketing.de 🇩🇪 InfoSum’s Lauren Wetzel recaps her conversation with Christopher Reher discussing the status quo within the German market and their hopes and vision for a privacy-safe and first-party data future. Read the full article here: https://hubs.la/Q02zXQDh0 #InfoSum #DataCollaboration #DataPrivacy

"Younger audiences, they are going to destinations to watch content that are changing from how people have in the past. YouTube is undeniably a place where younger viewers go to watch content. So for us to address that, we over the last couple of years, have had just a really strong social strategy." If you haven't already, tune in to the latest episode of Identity Architects with Alex Wright, Digital Programmatic Lead at Channel 4 Sales, as she dives into CTV, retail media, and data collaboration. Listen here: https://hubs.la/Q02yYbHn0 #InfoSum #IdentityArchitects #DataCollaboration

Only one week to go until #CannesLions! ☀️😎 Let’s connect! Brian Lesser, Lauren Wetzel, Nick Henthorn, Ben Chivers, and Marc Cestaro will be in the south of France from June 17th - 20th to discuss data collaboration and first-party data innovation. Get in touch if you'd like to learn how the world's leading organizations are securely using customer data to enhance marketing effectiveness, unlock actionable insights, and drive business performance. Schedule a meeting here: https://hubs.la/Q02ww4l50 Cannes Lions International Festival of Creativity #InfoSum #DataCollaboration #FirstPartyData

This week, we hosted our second InfoSummit in Germany. We had a fantastic time with a delightful dinner and drinks, stimulating conversations, and inspiring people shaping the industry. We are so grateful for all our amazing partners and clients who are helping us build a better ecosystem that finally puts consumer privacy first. Thank you to everyone who made it!! Aline Z. | Cara Hoenkhaus | Inessa S. | Lauren Wetzel | Nick Henthorn #InfoSum #InfoSummit #DataPrivacy #DataCollaboration

"The shift from SVOD to AVOD is sort of undeniable at the moment, what we've been seeing with the other streamers, and I think this is probably down to the undeniable fact that advertising generates significant revenue for publishers, you just can't deny that." If you haven't already, tune in to the latest episode of Identity Architects with Alex Wright, Digital Programmatic Lead at Channel 4 Sales, as she dives into CTV, retail media, and data collaboration. Listen here: https://hubs.la/Q02yYbHn0 #InfoSum #IdentityArchitects #DataCollaboration