Permutive’s Post

▶️Partnerize's Sean Sewell’s north Star mission is connecting publishers and advertisers to drive more revenue and sales, and getting stakeholders together to drive industry standards forward. Watch the video to learn more about how we collaborate with Dealmoon Group and other partners. https://okt.to/rojUWS #PartnerizeConnect #dealmoon #Partnershipmarketing #partnershiprogram

Many of the hot topics surrounding programmic these days (MFA, direct vs indirect supply and even the evolving role of SSPs) relate directly to transparency and trust. This is a core part of OpenX and excited to be recognize for our efforts to create more transparency in market.

One thing supply partners and buyers always ask us for is transparency. This is table stakes in 2023 programamtic. Demand more from your platform partners. We are thrilled to announce we are among a very select few to be certified with TAG's 'Certified for Transparency' seal. OpenX #transparency #programmaticadvertising #media

Now you can subscribe to the Vidverto newsletter!📧 Receive our digests with the most important news for publishers, advertisers, and all who are interested in the changing adtech landscape🌐 To subscribe, please go to our website https://vidverto.io/ #adtech #vidvertonewsletter #digitalmarketing #publishing #retailmedia

Unlocking Insights! Membrana Media delves into the newest IAB Tech Lab updates on Video Ad Format guidelines, offering an industry overview. These streamlined guidelines promise clearer inventory identification and enhanced monetization optimization. Dive deeper into the full article here: https://lnkd.in/d3HgUuP3 #AdTech #DigitalMarketing #IndustryInsights #iabsa

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Making programmatic media more efficient & environmentally friendly! Direct Access + Viant's Adtricity program cleans up supply paths for greater efficiency + sends renewable energy credits (REC's) to clients to aid in their sustainability efforts. If your DSP... - Is targeting cookies (and recommends contextual targeting as the alternative 🙄) - Can't measure the total impact of your campaigns (online & offline conversions) - Isn't doing shit for your client's sustainability efforts Then you need a new DSP. Shoot me a LinkedIn message & let's chat!

#Prebid modules are evolving, becoming increasingly crucial for the future of your programmatic success. Watch our introduction video and follow Prebid.org.

Next up: AdExchanger's Programmatic IO in New York Sep 26-27. I'm attending Programmatic IO after 4 long years! Super pumped to meet old friends and discuss new topics. Hit me up if you want to grab a coffee together or catch up on things. If you are a Publisher, AdNetwork, Trading Desk or an Agency and want to discuss how to automate your reporting, eliminate excel sheets, reduce manual efforts, eliminate leakages, dig deeper into your data, process log-level datasets, etc - I'd love to share strategies & case studies. Let me know! #programmaticio #progio #adtech #publishers #ssp #dsp #adexchange #rtb #dataanalytics

Gambling and trading marketing compliance is heavy duty. Reduce time, cost and risk of breaches. It's a no brainer. DM me if you're looking for an introduction to the guys at Haast 👍 #gamblingcompliance #tradingcompliance #marketingcompliance #affiliatecompliance