Performance Marketing World

6 days left to save ❗️ Join the #PMWAwards on our mission to celebrate the outstanding teams and individuals pushing the boundaries through creativity, innovation and thought-provoking campaigns, within the performance marketing industry! With 34 awards up for grabs, there is a category for everyone 🙌 Enter your outstanding campaigns and teams today! https://lnkd.in/g_Nh6z6z

Top 5 adtech tools this week: from spatial AI tracking shopper behaviour to cookieless customer data platforms, here’s our round up of new ways to power up your tech stack. Head to the link in comments for the full story. This week:  – Quantcast: self-serve programmatic ad platform to cut complexity for businesses – Tealium: partnership with The Trade Desk to integrate European Unified ID into CDP – Voyado: bringing new AI functionality “Bonnie” to retail tech platform – Odeeo: teaming up with Evolution to bring in-game audio ads to users in MENA – Zitcha: ‘solving’ in-store retail media measurement with Venvee partnership Riley Mackey Charts + Darts Konrad Feldman Stuart Colman Matthew Gray Felix Kruth Amit Monheit Warrick Billingham Warrick Billingham Troy Townsend James Bauer #performancemarketing #tech #retailmedia #data #ai #socialmedia #measurement #DOOH #programmatic #publishers #cookieless #targeting

‘Where we’re going, we don’t need cookies’ The Performance Marketing Roadmap is live! In an industry first, PMW has worked with senior experts and data specialists to create the ultimate ‘Roadmap’ to help marketers equip themselves with the right tools, skills and techniques to succeed in the year ahead. The four-part series features a month-by-month timeline, in-depth global adspend tips, future skills charts and a huge industry-wide tech stack survey. This report is exclusively available to PMW subscribers with market report access, or individual reports can be purchased here: https://lnkd.in/gaZSHc-W View the roadmap via the link in the comments. With insights and data from Moneysupermarket Group The Financial Times Google Meta ID5.io EssenceMediacom Competition and Markets Authority WARC IAB Europe GroupM Ingenuity The DMA Nielsen Advertising Association Major Players | B Corp™ Campaign UK Advertising Intelligence #performancemarketing #firstpartydata #cookieless #adspend #adtech #martech #surveys #subscriberonly #exclusivecontent

Measurement, measurement, measurement... With almost 200 different measurement tools available, have marketers become overwhelmed by their options? PMW's Premium Content Editor, Jyoti Rambhai, attended Advertising Week Europe earlier this month and in the second edition of her editorial column, The Pulse, unpacks whether or not less is more when it comes to driving value from measurement. Read the full piece via the link in the comments, available for free to all readers with a PMW account for the next 24 hours. #measurement #automation #adtech #measurementtools #performancemarketing #adframeworks

The most read stories this week: reviewing GDPR six years on, the latest from inside Google's Silicon Valley HQ and social media ads leapfrog TV and search for discovery. #performancemarketing #business #marketing #advertising #ai #ctv #socialmedia #cookieless #paidsocial #personalisation #adfunded #privacy #identity

Top 5 performance marketing campaigns this week: from LinkedIn’s new promotional premium services campaign to Kerry Dairy’s launch of its new oat and dairy blend products. Check out our full selection of standout performance marketing campaigns via the link in comments. This week’s top five: – LinkedIn launches new UK campaign to promote its premium service  – Kerry Dairy announces marketing campaign worth £5m to promote launch of SMUG Dairy  – Vinted raises awareness against overconsumption with new ad campaign  – END. promotes camping-inspired footwear line in collaboration with KEEN  – Henkel launches paid media activation across TikTok Shop Zara Easton Vicky Southern Emma Sullivan Jurriaan Kamps Wolfstreet Kate Andrews James Bird Jaywing Nikki Vadera Ben Walton Wavemaker #performancemarketing #brand #agency #adtech #brand #socialmedia #ctv #paidsocial #paidsearch #liveevents #paidmedia #marketing 

With 80% concerned about their data but 74% demanding personalised ads, consumers – perhaps aware of their privacy-fuelled empowerment – have become more demanding than ever. PMW's Multimedia Editor, Joseph Arthur, spent last week on the ground at Google's California headquarters, reporting from Google Marketing Live. As gen AI-driven technology ushers us into a new age of marketing, it's easy to get caught up in all of the new adtech, data and measurement strategies and lose track of what's most important – consumers. Google however, is on to this. Despite all the bells and whistles, the search giant knows better than most that much like its own 'Googlers' do for its business, consumers are truly what's driving adland forward. Read the full column, free to all users with a PMW account for the next 24 hours, via the link in the comments. #Google #searchmarketing #performancemarketing #automation #AI #adtech #consumerempowerment #measurement #data

PMW's mergers and acquisitions round-up is back! The best way to keep up with the biggest movers and shakers from across the industry – full story via the link in the comments. Top moves this fortnight:  – The PHA Group launches first international agency with Dig & Dig in US – Luscid partners with Super-Sub AU to add clarity to Australian sports licencing market – Silverbean - Global Affiliate & Partnership Marketing doubles North American headcount to meet affiliate marketing demand  – Marketing operation system Optimizely reaches $400m ARR milestone Shelley Frosdick Stuart Skinner Andrew Clarke Harry Coe Michael Flaherty Alexander Atzberger #agencymoves #agencyacquisitions #mergers #expansions #partnerships #performancemarketing #publishers #influencer #digitalexperience

Adlook announces CEO and Precis appoints new Group CMO. Also, promotions and appointments from the PPA, OpenX, Dentsu, and more. View all of the latest performance marketing people moves via the link in comments. Jenny Bullis dentsu Mayumi Tatsuta Jellyfish Tim Collier Scope3 Kuba Kossut Adlook Stefania Casciari Carter Precis Mel McVeigh PPA John Barnes William Reed Ltd Sharon Palmer Tom Walkden Eleanor Papadimos idhl Gil Sommer OpenX Emma Ellis Interbrand Tom Shannon Joe Adsett ThisThat Lawrence Horne Ogury #performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand #adtech #CMO #marketer

Calling all marketing innovators, trailblazers and game-changers! The #PMWAwards are here to celebrate those whose dedication and commitment has elevated the world of performance marketing 🚀 Discover the categories and how to enter now 👉 https://lnkd.in/g_Nh6z6z Early bird entry deadline: Thursday 06 June 2024