IAB Europe

🎧 Episode 3 of our Programmatic Perspectives podcast is now live! What is the Programmatic Opportunity for Audio? with Triton Digital! As always, join our Programmatic Committee Chair, Wayne Tassie as he is joined by Ivone Schramm, MBA, Marketplace Operations Manager at Triton Digital, to discuss all things Audio. Tune in, and discover how they delve into Audio in 2024 and the programmatic opportunities. https://lnkd.in/duZKXYQg

Connecting the Dots: Product-Level Programmatic Emissions and AdTech’s Total Greenhouse Gas Footprint. Dimitris Beis, our Data Analyst & Sustainability Manager shares his thoughts on the interplay between product-level programmatic emissions and the total GHG footprint of ad tech platforms across the ecosystem, as covered in Cedara's new research report. https://lnkd.in/dbHJniuX

[TODAY AT 12:00 CET!] Last call to register! In this dedicated webinar focusing on Ad Fraud, industry experts (Ryan Martin, Annika Geiger and Oliver Sayson) will discuss what ad fraud is, how it can be detected and how it can be combated. They will share examples and best practices for all channels to help stakeholders better manage and mitigate ad fraud in digital advertising. Register to attend here: https://lnkd.in/eA2zNS8U

The prevailing sentiment in marketing is the shorter the content, the better. In an attention economy, capturing people’s eyes and ears is challenging, so advertisers tend to believe that keeping content brief — no matter the message — promises more views, streams and engagement. However, one proven exception to this rule is compelling advertisers to think again: podcasts. Research shows that people spend over seven hours per week consuming podcast content and that Gen Zers, specifically, achieve an average completion rate of 80% on podcast episodes lasting over 50 minutes. Despite this massive growth, some advertisers still question the format: How does targeting work? https://lnkd.in/eDW3tgVW

In our latest guest member blog post we caught up with Frazer Locke, Director, EU & APAC AdTech Sales at Amazon Ads. In this blog he looks at improving relevancy through model-based solutions, building better connections with context-based insights and empowering brands with clean rooms: https://lnkd.in/ezu8jprW

Join Criteo and us at #CannesLions on Tuesday, June 18th, at 10 AM for an exclusive gathering alongside key leaders from across the ecosystem. We'll convene aboard the Criteo Yacht to tackle the main question: What What strategic steps must our industry take in the coming year? Reserve your spot here: https://bit.ly/3WQ1SPR

That's a wrap! What an amazing few days in Milan for #Interact24 Great to see so many friends and new faces from across the industry coming together to tackle those big questions, celebrate the wins and have some fun 🎉 Big shout out to our wonderful host Joanna Burton and of course my IAB Europe Dream Team for another successful event 🙌 Townsend FEEHAN, Daniel Knapp, Helen Mussard, Marie-Clare Puffett, Amy Mazzola

Recently, in our first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee, welcomed Rob Georgeson, Head of Programmatic, Performics at Zenith, UK, to explore the role of an agency in 2024. Wayne Tassie and Rob discussed agency talent, the integrated client model, and what brands want over the next 12 months. Tune in here: https://lnkd.in/eKbrgimf #Agency #AdAgency #Podcast

Only 4 days until #Interact2024 in Milan. 🎉 Join us for two days of engaging Q&As, live polls, and networking with the best in the industry. Discover answers to the most pressing questions in digital advertising, from the demise of third-party cookies to programmatic TV and sustainability. There are only a few tickets left! Get them here: https://lnkd.in/d8za8zkD

Excited for #Interact2024? We are! In five days, we'd love for you to join us in Milan for a two-day conference filled with interactive sessions and networking opportunities. Learn from industry experts and get answers to pressing questions on programmatic TV, sustainability, retail media and much more. If you haven’t been to Interact before and want to know what all the hype is about, why not check out our Interact 2023 wrap blog post here: https://lnkd.in/e9v57x4h It’s full of event highlights, videos, and more to give you a sneak peek into what you can expect when you join us in Milan.