CGA by NIQ

Are you ready to enhance your brand strategy in the Brazilian beverage market? 📈 🍻 🍹 CGA by NielsenIQ is launching first-of-its-kind consumer research in Brazil, providing suppliers and operators with the insights needed to grow sales and share in the country’s dynamic On Premise. Gain a deep understanding of what influences purchasing decisions and leverage these insights to maximize your brand’s impact - https://lnkd.in/eBzRQtVS #OnPremise #ConsumerResearch #Beverage #Hospitality #Strategy #BrandStrategy

I took a look at some of the data we have at CGA by NIQ on the wine category, leveraging both BeverageTrak and OPUS, to unpack the challenges faced in the On Premise channel. Drop me a DM if you'd like to chat through how our insights can help you and your wine businesses succeed in the On Premise. #wine #onpremise #redwine #whitewine #bars #pubs Heidi Elliott Emily Buckley MCIM James Phillips Jo Stephenson-Thompson

With Scotland and England kicking off their first matches in the UEFA EURO 2024 this past week, there’s no better time for venues and drinks suppliers to optimise the opportunities presented by one of the biggest events in football’s calendar. Both home nation games drove uplifts across the On Premise channel in Britain, with venues who show sports coming out on top. England play again tonight, who will win - England, Denmark, or the On Premise? Explore the Euros opportunity for British Pubs and bars: https://lnkd.in/g2MgK_Mf #Euro2024 #Football #BrandEngagement #SummerOfSports #OnPremise #Hospitality

Britain’s leading hospitality groups achieved year-on-year sales growth of 3.6% in May 2024, driven by pubs and restaurants and sitting comfortably above the current rate of inflation. For the fifth time in six months, hospitality groups performed better in London than elsewhere in Britain. Find out more: https://lnkd.in/grxcfTDt #Hospitality #OnPremise #Bar #Restaurant #Pub

Does your cocktail strategy have the license to thrill?🍸🎉 Let's celebrate the timeless classic cocktail that continues to captivate cocktail enthusiasts across the US! According to our latest Cocktails Sales Tracker, martini holds strong as the #4 most popular cocktail in the US On Premise. Moreover, Espresso Martini continues to shine as a rising star - jumping two places since Q4 to become the #2 most popular cocktail in Q1 2024. Want your cocktail strategy to be shaken, not stirred? Connect with us to discover how these trending insights can elevate your brand’s market presence: https://lnkd.in/gP3mbESU #NationalMartiniDay #Martini #EspressoMartini #CocktailTrends #CGAbyNIQ #BeverageIndustry #MarketInsights

Attention Beverage Brands in #Taiwan!📢 Are you ready to power up your On Premise strategy?🍻 Did you know that 66% of Taiwanese consumers dine out or drink at licensed venues weekly? Despite economic pressures, 32% of consumers still prioritize these outings for special occasions. Additionally, with 92% of consumers planning to maintain or increase their visits to hospitality venues in 2024, the On Premise remains a vital sector for driving brand engagement and sales. CGA by NIQ's OPUS offers actionable strategies for targeting consumer segments, identifying premiumisation opportunities, and focusing on key cities and regions. Gain a deep understanding of what influences purchasing decisions and leverage these insights to maximize your brand’s impact. Click here to discover how CGA’s On Premise services can elevate your brand's presence in Taiwan: https://lnkd.in/eb2A_aJY #CGAbyNIQ #onpremise #consumerinsights #beverageindustry #hospitality #asia #premiumisation #beveragebrand #brandstrategy #pathtopurchase #customerjourney

Unlock the secrets to On Premise success! 📊🍸 Join our webinar on July 10th to explore how changing consumer needs and motivations are shaping the beverage sector. Learn about the impact of cost pressures, changing consumption habits, and the importance of brand values. Secure your spot today and gain the knowledge to drive your brand's growth in 2024! 🔗Session 1 10 am Dubai / 11:30 am New Delhi / 2 pm Singapore Register here: https://lnkd.in/gKCuPe2F 🔗 Session 2 3 pm London / 10 am New York / 11 am São Paulo Register here: https://lnkd.in/gjWt9uPY

⚽The Euros are in full swing, and excitement is high! With 47% of fans in Germany heading out to soak up the atmosphere, it’s a golden opportunity for drinks brands and venues to boost sales and create memorable experiences. From classic beers to trending cocktails and no/low-alcoholic drinks, the diverse drink preferences show the importance of a varied menu. 🍻 Discover how to maximize this opportunity and engage football enthusiasts! Read more here: https://lnkd.in/gHTVxaN2 #Euros2024 #FootballFever #OnPremise #ConsumerInsights #MatchdayMagic #DrinksIndustry

The last year has seen more polarisation between those seeking premium (high-quality cocktails made with top-shelf ingredients) and value (affordable cocktails that provide a satisfactory taste at a low cost) cocktails in Britain. The number in the middle ground (those who choose both) has fallen by 10 percentage points since early 2023, emphasising the importance of having a wide range of cocktail options available, both in terms of the spirits, flavour profiles and ingredients included, and in their range of pricing. Are your mixed drink strategies optimised for a hyper-competitive, complex and polarised landscape? Find out more - https://lnkd.in/gRgZ2si6 #Cocktail #MixedDrinks #ConsumerBehaviour #Polarisation #Beverage #OnPremise #Hospitality

Tonight sees Scotland and Germany face off in the first match of the 2024 Euros ⚽ There are some great opportunities for pubs, bars and drinks suppliers, especially as this will be the first major football tournament that is free from COVID-19 restrictions for six years. Stakeholders can strategically position themselves to win during this massively popular and influential sporting occasion. At the end of the day, the home advantage isn’t just for the national squad, it’s a significant moment for the On Premise sector to engage, drive demand and drive sales in this hugely important channel. 🏆 Who did you get the sweepstake? Comment below who you think is bringing home the trophy this year! #Euros2024 #Euros #ConsumerBehaviour #OnPremise #Hospitality