Omnicom Media Group Asia Pacific

🤩 DON'T MISS: Catch Bharat Khatri, Eileen, Ooi Wei Ling, Chloe Neo, and Rochelle Chhaya at ATS Singapore 2024 this July organised by ExchangeWire! Together with other industry experts, they'll cover these topics: • Navigating the post-third-party cookie deprecation landscape • The fusion of digital technologies with traditional billboards • Leveraging retail media to build your brand • The art and precision of audience targeting in the realm of live commerce We look forward to seeing you there! View the full agenda here: https://lnkd.in/gF8X77Kz #BeOMG #FutureSignals #RetailMedia

Today, Kiron K., Omnicom Media Group Malaysia's Chief Strategy Officer, spoke about how small businesses can accelerate their digital adoption journey at CelcomDigi's MY5G SME Digital Workshop in Penang. Kiron focused on ways to align objectives, how SMEs can define their target audience, media and content tactics for quick wins, and the importance of having an experimental mindset. More than 100 individuals attended the session. Thank you for the invite, CelcomDigi! #BeOMG #DigitalAdoption #TransformingExperiences

Omnicom Media Group Hong Kong’s recent programmatic digital out-of-home (pDOOH) campaign for Blue Insurance Hong Kong was a resounding success, with the retargeting strategy playing a crucial role. The high level of accuracy and effectiveness of the retargeting strategy resulted in the discovery that over 90% of the retargeted audience who were near the pDOOH ads were interested in insurance products, and 68% were specifically keen on life insurance products. Jacky Wong, Senior Performance Manager, OMG Hong Kong, said, “While OOH focuses on reaching a large audience, DOOH prioritises targeting quality. Our goal is to optimise ad spend for our clients by accurately retargeting users on mobile and desktop, ensuring every dollar is spent wisely for maximum impact.” Learn more about the campaign on Branding in Asia: https://lnkd.in/g3VwYkQn #BeOMG #TransformingExperiences #Programmatic

The role of HR is undergoing a transformative shift, no longer confined to operational tasks or tactical programmes. Instead, HR has risen in the value chain and become a strategic partner in driving business success. In a discussion with Human Resources Online and industry players from HSBC and Thai Beverage PLC, Raymond Soh, IHRP-SP, SHRM-SCP, Director, People Operations and Talent at Omnicom Media Group Singapore shares how HR remains agile and adaptive in this new landscape and how the team is navigating emerging trends. Read more here: https://lnkd.in/ghAtPpcK #BeOMG #TalentExperience #TransformingExperiences

Last week, Peter Horgan, CEO, Omnicom Media Group, ANZ joined some of Australia’s top media agencies and Media Federation of Australia Board Directors to discuss what it means to be a modern media agency at this year's Cannes In Cairns. Titled 'Firing Up - A Look at Tomorrow's Media Agency, the session delved into the direction the industry is headed and how media agencies are evolving. Peter reiterated the importance of teamwork and the ways that industry collaboration resulting in improved client solutions. It was an insightful session. Thank you for the invite! #BeOMG

🎉 We are extremely thrilled about our wins at the Festival of Media Global Awards! OMD Australia and OMD Singapore took home Silver for Telstra and GXS Bank, respectively, and PHD Aotearoa NZ clinched Silver for Skinny. Congratulations to everyone involved. Thank you for always bringing your A-game and turning challenges into opportunities. And to our clients, massive thanks for your support! Scroll through the pictures below to view the campaign activations. #BeOMG #TransformingExperiences

How is Omnicom Media Group India nurturing innovative, collaborative, and diverse talent in a fast-paced industry like advertising?   Chief Talent Officer Rita Verma tells Social Samosa that the agency network is building a culture of belonging for employees, one that is rooted in empathy and care, and requires a steadfast commitment on our part to fostering an environment where they feel supported.   She shares more about the agency network's holistic approach to employee well-being — OMG Rise — and some ways OMG India is fostering a welcoming environment in the workplace. Read more here: https://lnkd.in/gBNmcEPv #BeOMG #MentalHealth #TransformingExperiences

Omnicom Media Group India has appointed Rabe Iyer as Chief Media Officer, reporting to CEO Kartik Sharma. He is responsible for bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients. Commenting on the appointment, Kartik said, "Rabe is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape." Congratulations and welcome to the OMG family, Rabe! Read more on Medianews4u.com: https://lnkd.in/gifabjWb #BeOMG #Leadership

DON'T MISS: If you're at Cannes In Cairns today, check out the panel titled 'Firing Up - A Look at Tomorrow's Media Agency' featuring Omnicom Media Group, ANZ CEO Peter Horgan. Together with the Media Federation of Australia and other agency chiefs, Peter will discuss the transformation of media agencies and where the industry is heading. #BeOMG #TransformingExperiences

HAPPENING TOMORROW: How can media agencies use our core expertise, creativity, and technology to assist clients in integrating ESG principles into their marketing activities? Omnicom Media Group Taiwan's CEO Kelly Huang will address this question during her presentation on creative sustainability and powering change at Fu Jen Catholic University 天主教輔仁大學's Sustainability Forum tomorrow. Don't miss it! #BeOMG #Sustainability #TransformingExperiences