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Are you ready to dive into the future of addressability and measurement post-cookie? The Drum has compiled 8 key insights from industry experts, like Michael Sandor, that will shape the way we approach digital advertising in the coming years. The cookie has been a staple in digital marketing for decades, but with privacy regulations and changing consumer behaviors, its days are numbered. So how can we adapt to this shift and ensure effective targeting and measurement? 🤔🍪 https://lnkd.in/epnnVUVr

We had a blast at our 'Distilling the Addressability Gap' event on Thursday at ASW Distillery! From navigating the #cookieless era to leveraging Al solutions, we dove deep into the evolving #adtech landscape. Plus, the barrel-filled tour and tasting? Unforgettable! Hosted by: April Jaffe | Michael Sandor | Casey Koranda | Walton Norris We loved getting to see our friends at Razorfish, 22Squared, Hasbro, IHG Army Hotels, GroupM, BrandCottage, EssenceMediacom, and Hearts & Science to name a few! Thanks to all who came out!

We're delighted Quantcast are Headline sponsor at the Programmatic Pioneers Summit 2024! Gain actionable insights and elevate your programmatic and digital media strategies with our expert speakers. If you're attending this event, be sure to swing by our booth for an opportunity to win some prizes and catch up with the team. Also, be sure to catch our sessions across the two days. + Day 1: 11:20 - 11:40 Join Alex Mills Head of Client Partnerships, as he takes the stage to present - Separating Signals from noise with AI - How can you use predictive modelling to reach audiences in an addressability gap world + Day 2: 10:00 - 10:40 Quantcast's Ellie Lane will host a panel discussion on how brands are using AI and Machine Learning to harness first-party data and gain insights into the ever-changing consumer behaviour whilst optimising performance. See you there! 👋 #ProgrammaticPioneers #Programmatic #digitalmedia #programmaticadvertising #programmaticmarketing

We loved joining The Drum and other industry leaders last week to discuss topics from AI to addressability in #thedrumlive2024. At #Quantcast, we have successfully executed over 6,000 campaigns for our partners, who are preparing their programmatic strategy for the future and discovering new audiences. We loved having the opportunity to showcase the positive results and lessons learned from our cookieless planning, targeting, and measurement solutions.

Will you be attending Digiday's #ProgrammaticMarketingSummit? The Quantcast team is thrilled to announce that we'll be attending in person, and we can't wait to connect with you! Don't miss out on our session on how #Quantcast can help you leverage AI to solve for the addressability gap on the afternoon of day 1. Check out the full agenda here and make sure to mark your calendars! See you there. https://lnkd.in/eMCc-WJT #Digiday #DigidayMarketingSummit #ProgrammaticMarketing Shirley Chiang | Michael Sandor | Tiffany SS Lee

We're thrilled to have bagged both the Bronze and the Gold award at the #MARKiesAwards Singapore 2024, in the Most Effective Use of Artificial Intelligence category 🚀✨ It's an honour to be recognised for our efforts in leveraging cutting-edge advertising technology to drive impactful results for our clients EssenceMediacom, PHD, Dell Technologies and Singapore Airlines. 🙌 Thank you to Marketing Interactive for this incredible recognition, and a huge shoutout to our amazing team whose hard work and creativity made this achievement possible! 🌟 #AI #MarketingInnovation #Teamwork Eubin Jhun Amanda Fryers Songhee H. Genevieve Yeep Charmaine Wong Dimitrios Tsakiris Huin Ling S. Jonathan Goh Amanda S. Anurag Chavhan Advait Kulkarni Sheikh Jarhom David H. Rachel C. Phoebe Long (龍佳韻) Shermaine Pang

Join us for Distilling the Addressability Gap with April Jaffe and Michael Sandor! RSVP now to secure your spot for exclusive thought leadership, networking, and distillery tour and tasting. 🎟️ 📅 Date: Thursday, May 2nd 🕒 Time: 6 - 9 pm 📍 Location: ASW Distillery (Atlanta, GA) In an era where precision and relevance are paramount, understanding the Addressability Gap is crucial for marketers, advertisers, and digital strategists alike. https://lnkd.in/gEbaSEnY

With half of the web already cookieless 🚫 🍪, advertisers are seeing diminishing results from their programmatic ad spend. But there’s a huge opportunity now for advertisers to take advantage of innovative solutions that use AI to improve outcomes and create better ad experiences. Read the latest ADWEEK guide to learn how to build a cookie-free strategy that enhances addressability and enables effective measurement. https://lnkd.in/d8xb7Zqy

General Motors' Hass Khalife is focused on the future of MarTech! With the boom of artificial intelligence, Hass huddled up to explore the next transformative innovation set to tackle the market. With his moderator, Quantcast's Shannon Marcangelo, they discussed how innovations like AI and machine learning revolutionized strategies, ushering in an era of hyper-personalization and customer-centric marketing at our Sports Marketing Upfronts during the National Football League (NFL) Draft hosted by Rocket Mortgage in Detroit! 📢 SUBSCRIBE to our YouTube Channel to get all the latest stage content, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #Sports #SportsMarketing #SportsMarketingUpfronts #NFL #NFLDraft #Detroit #RocketMortgage #GM #GeneralMotors #FutureofMarTech #MarTech #Quantcast #AI #MachineLearning

Three months since Google began its Protected Audience experiment, the results are coming in – but are they enough for advertisers to prepare for cookie deprecation day? Amit Kotecha, CMO at #Quantcast, has crunched the numbers and gives his verdict. Read the full article on Performance Marketing World https://lnkd.in/gkrvvJs5 #CookielessFuture #PerformanceMarketing