Overhauled "Information Related to Use of the Services"

tumblr · Jan 24, 2014 · 8e9d658 · 8e9d658
1 parent 5577fbb
commit 8e9d658
Showing 1 changed file with 17 additions and 15 deletions.
diff --git a/privacy-policy.txt b/privacy-policy.txt
@@ -133,21 +133,23 @@ What We Collect and How We Use It
  Information Related to Use of the Services:
 
  We collect information about how people use the Services, including those
- with an Account. This information includes general usage information, and
- may include information such as the number and frequency of our visitors,
- which pages or features of the Services they have visited, which links on
- the Services they have clicked on, and the length of those visits. We may
- also use third party applications and services, such as Google Analytics
- and Quantcast, to collect and analyze this information. This information
- enables us and third parties authorized by us to figure out how often
- individuals use the Services so that we can analyze and improve them. Some
- of this information may be associated with the IP Address (as defined
- below) used to access the Services, and some may be associated with your
- Account, such as the topics you search for and the help pages that you
- visit. We may also use some of this information in aggregate form, that
- is, as a statistical measure related to all of our users that would not
- identify you personally. We use information about your use of the Services
- to improve and enhance your experience on the Services.
+ with an Account. This type of information may be collected in our log files
+ each time you interact with (i.e., make a request to) the Services. We use
+ internal tools (from both Tumblr and Yahoo) and third party applications
+ and services (like Google Analytics or comScore), to collect and analyze
+ this information. Some of this information may also be associated with the
+ IP Address (as defined below) used to access the Services; some may be
+ connected with your Account; and some may only be collected and used in
+ aggregate form (as a statistical measure that wouldn't identify you or your
+ Account). We may use this information about how you and others interact
+ with the Services for a number of things generally related to enhancing,
+ improving, protecting, and developing new Services, including but not
+ limited to: providing users with personalized content; providing users with
+ targeted advertising; improving our search results; identifying trending or
+ popular content; fighting spam, malware, identity theft and generally
+ keeping our users and community safe; and for legal and safety reasons as
+ set forth in "Information Disclosed for Our Protection and the Protection
+ of Others."
 
  Information Related to Your Web Browser: