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Taboola bid adapter add ortb2 device #11750

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@jwrosewell jwrosewell commented Jun 10, 2024

Type of change

  • Feature
  • Updated bidder adapter

Description of change

This PR enhances the Taboola bidder request by incorporating device data from the global ORTB2 object. Existing values in the Taboola device object will be overridden if they are also present in the global ORTB2 object. However, values unique to Taboola or not found in the global ORTB2 object will remain unchanged.

Motivation

The device object has previously been populated by simplistic parsers, if at all, and was inaccurate as a result. Prebid now benefits from RTD modules such as 51Degrees that enrich all the device object fields including Apple iPhone model category and device ID. The PR enables Taboola users to benefit from these eco-system improvements.

Other information

cc: @mikizi @ahmadlob @barRubi

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