Skip to content
New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Jump to bottom

Expand attestations to limit known abuses #266

Open
dmarti opened this issue Oct 16, 2023 · 2 comments
Open

Expand attestations to limit known abuses #266

dmarti opened this issue Oct 16, 2023 · 2 comments

Comments

@dmarti
Copy link
Contributor

dmarti commented Oct 16, 2023 •
edited

Extend the list of attestations required to use this API to address known undesirable consequences of cross-context transfer of information.

  • If this API is used to place an ad on a web page, the caller attests that they will take commercially reasonable measures to require that the URL of the web page is reported to the advertiser. Limit the incentives for intermediaries to monetize pages seen as out of policy or brand-unsafe by advertisers, which often drive traffic using deceptive browser extensions, other malware, spam and other methods that present privacy risks to users.

  • The caller attests that data from this API will not be used in conjunction with data obtained using unintended identification techniques such as browser fingerprinting. Unintended identification techniques, as defined in Mozilla's "Anti tracking policy" are not easily controllable by the user. (see discussion at UX is misleading #265)
@dmarti dmarti mentioned this issue Oct 16, 2023
Closed
@dmarti
Copy link
Contributor Author

dmarti commented Apr 26, 2024

related: https://assets.publishing.service.gov.uk/media/662baa3efee48e2ee6b81eb1/1._CMA_Q1_2024_update_report_on_Google_Privacy_Sandbox_commitments.pdf pp. 13-14

@dmarti dmarti mentioned this issue Apr 26, 2024
Closed
@dmarti
Copy link
Contributor Author

dmarti commented May 29, 2024 •
edited

Here is an updated version of an attestation to help provide for fair competition among SSPs. By limiting the ability to obfuscate "good ad/bad site" placements in reports, SSPs with a policy of only monetizing legitimate sites will be less likely to be placed at a disadvantage, or pressured into a risky race to the bottom with SSPs who are willing to monetize infringing, embargoed, and other problem sites.

Attestation name: ContextReportedToAdvertiser

Attestation detail: If this API is used in conjunction with the placement of an advertisement, the caller will make available to the advertiser sufficient information to evaluate the appropriateness of the placement of the advertisement, including at least the full hostname of the site on which the advertisement appears.

Related

  • Privacy Sandbox Developer Enrollment and Attestations

  • Companies inadvertently fund online misinformation despite consumer backlash | Nature On the basis of our results, we identify two interventions that could reduce the financing of online misinformation. First, digital advertising platforms that run automated auctions could enable advertisers to more easily access data on whether their advertisements appear on misinformation outlets. This would enable advertisers to make advertising placement decisions consistent with their preferences rather than inadvertently financing misinformation51. Second, while it is currently possible for consumers to find out about companies financing misinformation through media reports, digital platforms could improve transparency for consumers about which companies advertise on misinformation outlets.

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment
Assignees
No one assigned
Labels
None yet
Projects
None yet
Milestone
No milestone
Development

No branches or pull requests
1 participant
@dmarti