Smartlead reposted this
Vaibhav Namburi and Smartlead's team just hosted a webinar regarding deliverability. Here’s everything you need to know ↓ Mailbox Resellers: ↳ Resellers bulk buy accounts from providers like Google and Outlook and resell them at discounted rates. ↳ Community recommendations are key to finding reliable resellers. ↳ Verify resellers by contacting their customers and checking campaign details. ↳ Resellers help in quick setup and bulk management but have potential risks like black box operations. SMTP Providers: ↳ SMTP providers usually start strong with clean IPs, leading to high deliverability. ↳ Over time, as user base grows, IP reputation degrades, affecting deliverability. ↳ SMTP providers are an alternative to resellers for bulk email sending. ↳ Choosing an SMTP provider requires careful consideration due to eventual decline in IP reputation. Blacklists: ↳ Only three blacklists are significant: Spamhaus, Sorbs, and Spamcop. ↳ You can check against these blacklists using Smartlead’s checker in your campaigns ↳ Being blacklisted affects email deliverability as major email service providers check these lists. ↳ Regular checks are recommended to ensure you're not blacklisted. Major kudos to the Smartlead team for educating their users in the most technical aspect about cold email, looking forward to more of these webinars! #coldemail #deliverability