Top tip
Before getting started with App campaigns, make sure you have an active Google Ads account and that your app is currently active on the Google Play or App Store.
Learn everything you need to successfully launch and supercharge the growth of your App campaigns.
Identify your monetization strategy.
You can optimize Google App campaigns to target users throughout their journey. Start with App campaigns for installs to acquire new users at scale, and as your app matures and audience grows, utilize App campaigns for engagement to re-connect with existing users.
Google Ads uses advanced signals and AI to find the right users for your app, automatically identifying audiences across various demographics, interests, and affinities. Set high-level targeting to find the right audiences.
Setting bids and daily budgets is crucial for successful App campaigns and depends on how much you are willing to spend on conversions, such as an install. Actual bids may fluctuate above or below your target on a given day, but the campaign will seek to deliver the set target bids over time.
Choose one of three bidding strategies to help you achieve your KPIs (key performance indicators).
Sign in to your Google Ads account to apply what you’ve learned. Download our App campaigns checklist to get started and help create campaigns with real impact.