Cost-per-click
CPC bidding means you pay for each click on your
ads. In CPC campaigns, you set a maximum
cost-per-click bid (or “max. CPC”) unless you make
large adjustments or use Enhanced CPC.
Discover how Google Ads can help you get the most out of your investment.
With Google Ads, you decide how much you spend on your campaigns. To optimize your investment and control advertising costs, you’ll need to understand key budget concepts and how they work together. We’ll help you do both.