Cruelty Free
These brands have been certified by Leaping Bunny, PETA or Choose Cruelty-Free—all respected for their careful and rigorous standards. This means that our Cruelty Free brands, their ingredient suppliers and their manufacturers do not conduct testing on animals.*
To be certified Cruelty Free, the product itself can’t be tested on animals, as well as each ingredient sourced for it.*
What we're loving
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*For cosmetic purposes, which include hair, skin and makeup products.
Conscious Beauty at Ulta Beauty standards do not apply to products on clearance.